Pierre Blanc-Pain

Managed multi-channel marketing operations for the French market, driving demand generation and awareness across the company's finance and EPM software suite (JustPerform, CDM). Key focus areas: – Led webinar campaigns from concept to execution, generating high qualified leads per session. – Built and optimized nurturing workflows and email sequences to improve lead conversion. – Supported product launches and go-to-market initiatives tailored to the French enterprise and mid-market segments. – Collaborated with sales and BDR teams to align messaging, improve lead handover, and track ROI via Salesforce. – Developed localized content (case studies, landing pages, email sequences, social ads) for targeted verticals. – Analyzed performance across channels to guide ongoing optimization.

Led the French marketing strategy for three specialized recruitment brands in STEM, finance, and life sciences. Oversaw demand generation, digital campaigns, and brand initiatives supporting both client acquisition and candidate engagement. Key focus areas: – Designed and executed multi-channel campaigns (LinkedIn Ads, email marketing, webinars, salary studies) to generate qualified leads and strengthen brand visibility. – Managed the full marketing funnel from awareness to MQL handover in close collaboration with sales. – Produced and distributed large-scale salary studies, driving high-value inbound leads and thought leadership. – Optimized LinkedIn Ads performance through audience segmentation, messaging tests, and conversion tracking. – Oversaw the creation of digital assets (case studies, brochures, landing pages) aligned with business priorities. – Tracked and analyzed KPIs (CTR, CPC, CPL, pipeline contribution) to measure ROI and refine strategy.

Worked with multiple B2B and B2C clients to design and execute full-funnel growth strategies, from ideation to post-launch optimization. Collaborated closely with marketing and product teams to structure actionable growth experiments and accelerate lead generation and conversion. Key focus areas: – Conducted audits, benchmarks, and data analyses to identify growth opportunities and prioritize impactful actions. – Led ideation workshops and sprint sessions to align teams around measurable objectives. – Designed and executed acquisition and retention campaigns across digital channels. – Managed project planning, execution tracking, and performance reporting. – Applied AAARRR (Awareness, Acquisition, Activation, Revenue, Retention, Referral) framework to drive measurable growth at each stage of the funnel. – Coordinated multi-stakeholder teams to ensure efficient delivery and iterative improvement of campaigns.

Worked with students and project teams as a consultant and mentor on web development and digital strategy. Combined technical expertise with educational guidance to help future professionals structure and execute successful digital projects. Key focus areas: – Delivered lectures and workshops on web development strategy and digital project management. – Acted as technical and project mentor, guiding student teams from ideation to delivery. – Supported students in understanding UX/UI principles, agile workflows, and best practices in website development.

Worked as an independent consultant supporting organizations and professionals in their digital transformation, marketing strategy, and communication initiatives. Combined strategic insight, creative execution, and project management to help clients accelerate growth and strengthen their digital presence. Key focus areas: – Digital transformation & project management - Supported companies in structuring and implementing digital strategies and tools (CRM, automation, websites, internal communication platforms) using Agile/SCRUM methodologies. – Marketing strategy & communication – Designed and executed multi-channel strategies (SEO, content, inbound, social media) to drive visibility, engagement, and lead generation. – Branding & creative production - Developed brand identities, visual guidelines, and digital assets to enhance brand consistency across channels. – Web development & digital experience - Designed and delivered websites and landing pages aligned with business objectives and UX best practices. – SEO & growth consulting – Provided in-depth training and strategic consulting in SEO, analytics, and growth frameworks (AAARRR). – Academic collaboration - Lecturer at ESSCA (1 month program) and jury member at HETIC (Bachelor Level 1 certification, 2 months), focusing on digital marketing, communication, and project-based evaluation.

Taught and mentored students across multiple programs, combining strategic, marketing, and technical expertise. Helped students acquire both managerial and operational skills to succeed in the digital industry. Key focus areas: – Delivered courses in project management, digital marketing, strategy, and web development. – Guided students in building complete digital projects, from concept and design to deployment. – Introduced agile and SCRUM methodologies, ensuring effective teamwork and delivery. – Mentored project teams on technical execution, UX principles, and performance optimization.

Projects: – Meetic – Adidas Body Care for men – Adidas Team Five – Total – Bureau Vallée – Motul – Mieux Vivre sa retraite – Equus Automotive – Parti Radical de Gauche – American Hospital of Paris