Pierre Dubail

Data Strategy & Governance - Defined and prioritized data needs for M6+(formerly 6play); managed the roadmap with the Data PM - Oversaw data architecture: expanded collection, improved quality, streamlined flows - Acted as Data Business Owner on key projects: international roll-out, GDPR, product upgrades BI & Customer Insights - Monitored audience KPIs and user engagement across the platform - Built customer segments and behavioral models to support monetization - Enabled data activation across marketing, product, and ops teams CRM & Lifecycle Marketing - Led CRM strategy to boost engagement and retention across channels - Owned tools (Mindbaz, Accengage); tracked and optimized performance - Aligned CRM messaging across email, push, and in-app journeys 👥 Managed a 6-person team across CRM and data analysis

Designed, executed, and optimized acquisition, conversion, and retention strategies across digital channels for major clients including Air France, Carrefour, Canal+, and UCPA. CRM & Lifecycle Marketing - Developed and implemented e-CRM/PRM programs to engage and retain users: onboarding, conversion, churn prevention, reactivation - Used customer data to build personalized journeys based on segment., scoring, and lifecycle stage Acquisition campaigns - Launched acquisition campaigns across email, display, SEA, retargeting, affiliate marketing, and SM - Managed lead generation operations and prospecting flows Data & customer knowledge - Analyzed customer databases to improve targeting and campaign efficiency - Applied data mining techniques to enrich customer profiles and inform strategy Performance monitoring - Tracked campaign results and optimized for ROI (targeting, messaging, frequency) - Managed campaign operations end-to-end, from setup to reporting

Worked on strategic and operational transformation projects for major clients across public sector, retail, consumer goods, and automotive: - Scoped and delivered multichannel transformation initiatives for a major public sector player - Led a consumer relationship analysis for a global home appliance manufacturer - Analyzed digital growth levers for general retailers (non-food categories) - Supported the ERP implementation for a global automotive leader - Contributed to strategic assessments and operational rollouts across industries - etc.

• Completed officer training at École Spéciale Militaire de St Cyr, focusing on leadership, crisis decision-making, and team cohesion under pressure. • Served as assistant platoon leader at the 35th Parachute Artillery Regiment (Tarbes), reinforcing team management skills in operational settings.

• Supported the operational marketing plan for the French skincare market (launch of Généfique serum) • Managed creative assets (POS materials, ads, promotional kits), conducted market and perf analysis.

• Supported the Asia Sales Director with business performance analysis across Chinese boutiques. • Produced sales enablement materials and strategic dashboards to guide commercial decisions.