Pierre Henri Outtier

Elba PHO is a digital marketing agency Helping startups and SMBs with growth marketing all around the world. If you're looking to grow your only business, I can help you with the following: -Strategy: what channel is best suited for your business, how to use them? - Audit: if you were previously using an agency, what did they do well? What did they not do well? - Campaign implementation: if you agree with my strategy, I will then implement the campaigns - Organic acquisition: I have experience in SEO strategies, App Store Optimisation, etc... - Reporting: I will use Google Data Studio to provide you with live reporting, 100% based on your needs. Your goal is my goal: I can help you with generating sales, ROAS positive campaigns, sign ups, visits, etc... Areas of expertise: B to C, mobile apps ; B to B, Saas, fintech, .... A bit of background: I've worked in growth marketing for 15 years, on agency side, first as an intern then as account director, managing a team of growth experts. I have then been hired as first marketing employee at several early stage startups (one of which was acquired 18months into starting). I realized that many startups and SMBs were either: - using big agencies to run their ads, but very often found it too expensive or realized that because their level of spend was low, they were managed by juniors - promoting by themself, but spent too much on it without focussing on their business and doing the wrong setup. With Elba PHO, I can help you from the start with developing a strategy to your business to the reporting at an afforable price. Portfolio currently includes: - Ecommerce: Conscious Copper, Tribe Organics I also have dual citizenship (French and British) and can help you with your projects all over the world. Feel free to reach out to me if you're interested

My Birthing Pal is a series of video that explains to birth partners how to be ready for when the future mum gives birth Birth partners usually have no idea how important their role can be during birth, and yet, they are the only person who can help the future mother generate the hormone of oxytocin, the hormone that helps with deliveries. My Birthing Pal explains what this hormone is, why is it so important during childbirth and how to help your partner generating it.

Helping startups with growth marketing: - From strategy to campaign implementation - Paid and organic acquisition - CRM implementation - SEO & ASO Goal: sustainable, ROI-positive growth Areas of expertise: B to C mobile apps ; B to B Saas I've worked in growth for 12 years, on the agency side at the bottom of the ladder from intern to managing a team of growth experts, and then as first marketing employee at several early stage startups (one of which was acquired 18months into starting). I am currently freelance growth marketing full time, get in touch if I can help! Portfolio includes: - Pret a Porter: Lavenham, Fred Perry - Startups: Ship Shape - Ecommerce: Conscious Copper, Tribe Organics, Colour Chronicle, Kaleidoscope - Other: Handlebars I also have dual citizenship (French and British) and can help you with your projects all over the world. Feel free to reach out to me if you're interested

- Paid Marketing Strategy & Execution - Marketing and data audits - Content Strategy creation - Product market fit playbooks strategy - Identification of opportunities for Bravada and client growth Clients I work with include retail, food and e-commerce

- Website redesign - Sign Up flow optimisation - Paid advertising (Google Ads and Linkedin) - Implementation of Analytics. - Content marketing

Banked is a fintech startup using open banking to enable account-to-account payments at checkout.

Albert's team, technology and userbase was acquired by Santander and transfered over to Asto UK. Responsible for running user-acquisition and transitioning the userbase to Asto's growth stack.

- Led user growth from 0 to 70,000 active users on the Albert app. - Built and executed marketing strategy for Albert including: o Definition of KPIs with founders and board members. o Budget planning and media channel selection o Campaign implementation, monitoring, optimisation and reporting, including: * Paid marketing (Adwords, Social, Display) * App Store Optimization which led organic installs to double * Emailing campaigns to re-engage churned users using Intercom * Partnerships with banks - Led Marketing performance and competitor monitoring updates - Led other projects such as definition of a pricing model, brand trademark submission - Led brand awareness initiatives involving SEO, Youtube & partnerships with influencers.