Pierre Lecat

Co-founder & CEO of Ray studios, Europe’s leading tattoo removal network, built in just 3 years. 🚀 Growth: €2.6M seed round (2021) → €4.5M Series A (2024). 🌍 Network: 11 centers across 3 countries (France, Belgium, Spain). 👥 Team: 50 people. Key responsibilities: • Operations: led international expansion, opened and scaled new centers, implemented processes & tools, ensured operational excellence and customer satisfaction, recruited and trained medical staff. • Marketing: defined and executed a 360° strategy (growth, brand, social, data, CRM) to drive both customer acquisition and brand awareness.

With 1,200 points of sale, Selectour is the leading travel agency network in France, generating €2.8 billion in business volume. Reporting directly to the CEO and as a member of the company’s Executive Committee, I defined Selectour’s digital and marketing strategy. Mission: Accelerate the network's digital transformation • Projects: full redesign of the selectour.com website and 300 agency websites, launch of a mobile app for travelers, creation of a CRM program with data segmentation and personalization, complete overhaul of the internal booking tool Selectour Pro. • Omnichannel strategy: implementation of a unified customer database (RCU) to deliver a seamless, multi-channel experience for clients: at home, in agencies, during trips, and post-travel. • Branding and brand rejuvenation: development of a new visual identity for online communications (social media, display, contests) and offline campaigns (PR, TV, radio, sponsorship). • Trade marketing: managing relationships with partners (tour operators, airlines, car rental companies, tourism boards) and monetizing communication spaces (agency screens, website, newsletters).

Mission : define and set up the marketing strategy. • App and website launch through SEA, SEO, Facebook, display and CRM. • Enhanced customer journey and organized focus groups with the aim of continuously improve the app and the website. • Implemented marketing and data tools such as Google Analytics, Firebase, AppsFlyer, Batch. • Actively participated in pivoting the company strategy to a B2B service in order to accelerate growth and profitability.

Mission : generate install and revenue growth. • Set up the AARRR strategy : acquisition, activation, retention, referral, revenue. - Internalised SEA and Facebook. - Created an onboarding for first use and app personnalization for clients. - Defined and set up marketing automation (email + push notification + sms) according to the customer journey. • Structured all data, created reportings and analyzed cohorts in order to optimize marketing actions. • Implementation of marketing tools such as MakeMeReach, Salesforce Marketing Cloud, Follow Analytics, AppsFlyer.

Mission: generate and increase traffic towards the French Toyota car dealers • Unique point of contact and referee to the 271 car dealers ⇒ Design & provide standard advertising materials ⇒ Customize and tailor communication campaigns to specific needs ⇒ Develop and promote the use of CRM tool through training & support • Drive communication agencies from the brief until the final execution of the campaign • Analyze and evaluate communication performance

Mission: rejuvenate the brand with new product and special offers • Full autonomy in the management of a special on the shelf offer “votre Boursin à 1€” ⇒ Conception and design of the offer with the communication agency ⇒ Creation of the pack, implementation and launch of the promotion campaign • Boursin® new flavors: responsible for the consumer testing phase, the pack design, the promotion material set (photos and videos) for retailers • Brand promotion on the web: creation of Boursin webpages on recipes websites

• Conducted a market study of the outsourcing of contact centers • Characterization of new trends and new actors