Pierre Rédarès

Helbronner accompagne les organisations dans l'élaboration et la déclinaison opérationnelle d'une stratégie fondée sur la veille et l'innovation collaborative pour bâtir des offres orientées utilisateurs, rentables et durables. • Sensibiliser aux enjeux sociaux, environnementaux et à leurs impacts métier : Fresque du climat, Horizons décarbonés, Fresque des frontières planétaires, Atelier Mission Biodiversité & Fresque du marketing • Mesurer les émission de GES sur les scopes 1, 2 et 3 : méthode Bilan Carbone®, GHG Protocol, ISO 14064, Diagnostic Décarbon'Action de la BPI • Initier des stratégie de transition bas carbone (méthodologie ACT Pas à pas de l'Ademe) • Inspirer avec une veille innovation dédiée à la transformation socio-environnementale ainsi que des ateliers d'inteligence collective et d'idéation (+ Banking4Good : veille sectorielle dédiée aux services financiers) • Transformer grâce à un marketing responsable : analyse stratégique, identification, conception et développement de produits au service de la transition sociale et environnementale.

Membre Ambassadeur des Acteurs de la Finance Responsable comme professionnel de la finance qui est engagé pour une finance au service de l’Humain et de l’Environnement. J’ai choisi de m’engager en : - Participant aux publications/travail de communication en ligne - Participant à des groupes de travail - Cooptant de nouveaux membres

Conscient des enjeux majeurs qui s’imposent aux entreprises face à la situation sociale, sociétale et environnementale actuelle, l’Adetem s’engage en faveur d’un marketing plus responsable et lance en 2021 le collectif RESPONSABLES! by Adetem Ce Collectif, composé de membres passionnés et engagés rassemble des acteurs qui veulent réfléchir aux responsabilités du marketing et agir pour transformer les entreprises.

InovenAltenor is a consulting firm in strategy, organization and transformation. Subsidiary of Orange Business Services since Sept. 13. Strategic Roadmap: - Mid-term roadmaps (financial institutions, business units, banks) Business opportunities - Opportunity of launching long-term savings account within 4 european countries - Prepaid cards’ new customer uses. - Creation of a new mortgage insurance business for an insurance company Products’ Designing and optimization - Creation of a new mortgage insurance business: product design, business plan and launching roadmap. - Redefining of a long-term savings product range for a retail bank - Designing of co-branded and private-label credit card programs: products (credit, loyalty, advantages…), retailing, process. - Optimization of consumer credit activities of several retail banks: performance, process and statistical analysis, benchmarks et recommendations Marketing Project Management - Project management of the redesigning of the day-t-to-day banking offer of a retail bank: finalization of products components and services, project set-up and reporting tools, coordination and follow-up of all workshops Partnerships -Organization of a RFI / RFP in order to select a consumer credit company to launch a co-branded credit card. - Help of consumer credit companies to answer several RFI / RFP for co-branded or private label credit cards. - Development of a new approach to identify and set up of new partnerships for an insurance company. Dematerialization and process optimization - Coordination and realization a business case for an in-store dematerialized credit subscription solution - Audit and optimization of the card activity for a direct banking company (product, process, commercialization, customer marketing) - Mapping and optimization of marketing business process for a consumer credit company In charge of Finovation, the annual selection of innovations for financial services by InovenAltenor

Sofinco (budget 700 K€, production 44M€) - Development of the 2005 loyalty marketing plan for the Cora finances partnership (Carte Cora), - Creation of a new revolving brand: animation of the file score from a former partnership - Coordination of direct marketing operations Accessit (Communication agency) - Recommendations of loyalty and traffic creation operations for shopping malls (Parinor, Chelles 2, Usines Center, Créteil Soleil) - Definition and analysis of catchments area

Service & Réseaux de Bornes Interactives (Conception and marketing of interactive promotion terminals networks) - Development of the FMCG industrials offer - Acquisition of new FMCG clients, advise in one to few and trade marketing

(Leader in marketing data bases and geomarketing) - Management of major key accounts: BEL, Ricard, United Biscuits, Kimberly-Clark.