Pierre Ricard

Achieved 99% Budget utilization and increased ROAS from 1 to 4 on average for my portfolio of accounts. - Managed more than 50 Amazon Seller and Vendor accounts with a total budget of 500,000€ per year. - Led bi-weekly performance reports with advertisers Developed and implemented strategies to increase client retention. - Educated clients on new products or services to increase customer engagement with the brand. - Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.

Managed $200,000 total advertising budgets and a 4-person project team, totaling 15 projects, all delivered on time with desired results. - Managed a portfolio of clients with a total budget above $100,000 per month. - Created and optimized digital marketing campaigns for 50+ dealers' accounts on platforms such as Google ads, Facebook ads, DV360, Youtube, Tik Tok,... - Led projects to improve digital strategies for customers, account management, and communication within the team. - Used SalesForce to identify business opportunities and keep track of my accounts. - Measured and evaluated brand digital performance to present monthly findings to management.

Revitalized an 18-month sales portfolio achieving 110% of the operating plan and $220,000 in incremental revenue growth for 2020. - Implemented and optimized advertising programmatic campaigns (Samsung Smart TVs) with >$500,000 yearly budget. - Monitored campaign delivery to target 100% impression delivery and a high viewability rate. - Actively negotiated deals with worldwide companies such as Disney, P&G, T&T, Ford, ...

Performed annual training to new members on products and services regarding features, benefits and applications of tools. Promoted from Account Manager to Senior Account Manager within a year. - Built and managed SEM/PPC marketing campaigns in Google ads, Facebook ads, Bing ads, and more - Optimized bids, ads copywriting, and keywords as well as drafted customized reports for more than 100 accounts. - Developed and implemented new strategies to increase client retention and revenue for the company.

Designed customized landing pages for 50 accounts to improve the volume of leads resulting in a 25% conversion rate increase. - Crafted and implemented strategies to increase search visibility and website traffic. Implemented pay-per-click campaigns to increase website traffic and conversions. - Designed paid client ads for use on diverse social media platforms.

Opened 4 new accounts that totaled $100,000 in total gross sales. - Managed a large number of email databases for the FR marketplace - Analyzed and reported KPIs to validate and demonstrate the success of marketing campaigns. - Managed budget allocation and resource utilization to maximize marketing ROI.

Maintained a target 85% clientele renewal/retention rate. - Created and managed email marketing campaigns to increase brand engagement. - Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors. - Optimized email campaigns to increase open and click- through rates