Pierre Roux
Product marketing | B2B
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
Expérience de travail
Founder, Product marketing consultant
Roupi | Product marketing studio
janv. 2022 - Présent
4 ans 10 mois
25040 Europa, Brescia, Italie
Roupi is a product marketing studio working with B2B companies to tell their story, define their positioning and sell their product. Our clients include : Doctolib, Audion, Aria, Tudigo, OuiCare, Nopli, Plasma, Skilld Services with deliver : - Market research & sizing, competitive intelligence - Ideal Customer Profile (ICP) Development & Segmentation - Persona Development - Foundational messaging frameworks - Company & product positioning - Product roadmap tiering - Product and features launches (from strategy to execution) - Offer packaging & pricing - Go-to-market (GTM) strategy & planning - User onboarding - Strategic messaging system - Message testing & validation - Narrative design - Sales enablement material, including buyers messaging, decks, use cases (industry, role, feature-based), case studies, testimonials & associated web pages or content. - Market, prospect and customer communications. - Workshops with executive teams to clarify brand voice, product-market fit, and storytelling assets.
Fretlink
nov. 2016 - janv. 2021
4 ans 3 mois
Chief Communications Officer (CCO)
avr. 2019 - janv. 2021
1 an 10 mois
Skills: Ventes et marketing · Gestion des ventes · Sens de l’organisation · Stratégie créative · Gestion de projet · Communication
Head of brand & product marketing
nov. 2016 - mars 2019
2 ans 5 mois
Région de Paris, France
Fretlink connects shippers to the largest hub of local carriers in Europe, through a new standard of organisation for road freight.
Australie
mai 2011 - oct. 2016
5 ans 6 mois
Paris, France
Account Director
mai 2014 - oct. 2016
2 ans 6 mois
Paris, France
E.Leclerc Santé Publique France (ex INPES) MEDIA.figaro France TV Vrai Petit Navire SNPTV SEH
Digital Account Manager
mai 2011 - avr. 2014
3 ans
Paris, France
Client services : meet client's objectives through coherence and creativity - CNAMts - National Health Insurance - hotelF1 - Accorhotels low cost brand - E.Leclerc - Corporate communication (display campaigns) - CNAV - National retirement council Digital project management : meet creative expectations within budget & schedule - Axure / balsamiq mockups - creative & technical brief, follow-up - budget & planning - integrated productions - projects : websites, facebook apps, web and mobile display, video and motion design New business
speaker
Institut Supérieur Européen de Gestion - ISEG
déc. 2015 - déc. 2015
1 mois
conference about real-time marketing
Freelance
consultant
mars 2011 - mai 2011
3 mois
marketing and communication consultancy for a m-commerce startup. Defining marketing acquisition and communications strategy
junior communication consultant - freelance
Lyonnaise des Eaux
janv. 2011 - mars 2011
3 mois
Consultant in internal communication for Lyonnaise des Eaux (Information Systems Direction) - Lead internal survey among project managers and directors - Define and develop an efficient communication plan for effective implementation of an SOA (Service Oriented Architecture) within the company.
Account Executive
DDB Paris
avr. 2010 - janv. 2011
10 mois
Budgets : L'Equipe, Fédération Française de Football, Greenpeace
junior account executive (internship)
DDB Paris
janv. 2009 - juil. 2009
7 mois
Budgets : Henkel détergents (Le Chat / Super Croix), France Galop, Philips (adaptation), LotoFoot
Marketing Assistant
Greg Corbett Associates Ltd (G.C.A)
janv. 2007 - juil. 2007
7 mois
Media representative agency High implication in developing internet display sales activities.
Formation
KEDGE Business School
Master of Science (MSc), Entertainment & medias
2009 - 2011
2 ans
KEDGE Business School
Bachelor of Arts (B.A.), Business, International Management & Marketing
2007 - 2010
3 ans
Portfolio
Tudigo
Audion
Nopli
Deck commercial
Brand strategy - Vision, positionnement, manifesto
Identité de marque
Site vitrine
Produit - Onboarding & interfaces espace personnel
Identité de marque
Brand narrative & messaging
Site web + pages de vente
Fretlink
Deck levée de fonds
Ouinex
MEDIA.figaro - Rebranding Groupe Figaro Médias + CCM Benchmark
