Pierre Seigneurgens

SKILLS Marketing & Brand Strategy: Management of B2C campaigns, trade marketing, and brand activation. Market & Performance Analysis: Competitive intelligence, sales analysis, reporting, and KPI monitoring. Project Management: Design and execution of marketing projects (digital & print), budget management, and resource allocation. Tools & Software: Adobe Creative Suite (Illustrator, Photoshop, InDesign), Salesforce, Microsoft Office. Communication & PR: Drafting press releases, managing media relations, and delivering product presentations. PROFESSIONAL ACTIVITIES Developed product strategies to support range expansion from concept to commercialization. Collaborated with R&D teams to define key product features, integrating customer needs and market insights. Managed multi-channel product launch campaigns aligned with commercial objectives. Trained sales teams on product differentiators; created sales guides and enablement tools. Conducted post-launch analysis to refine strategies based on performance and customer feedback. Coordinated internal teams (Design, R&D, Sales) to ensure alignment of product marketing initiatives. Designed innovative marketing materials (catalogs, product videos, technical sheets) to strengthen value proposition. Implemented product lifecycle management processes, monitoring key stages (launch, growth, maturity, decline). Performed benchmarks to position products against competitors and identify differentiation opportunities. Supported negotiations with retail partners to secure optimal visibility in-store and online.

SKILLS Client Acquisition & Needs Analysis: Identification of new clients, feasibility studies, and development of customized proposals. Project Design & Management: End-to-end management of residential, commercial, and showroom projects, including bespoke furniture and lighting design. Budget & Administrative Management: Financial and administrative oversight in full compliance with European and international standards. Digital Marketing & Communication: Development of marketing strategies, brand visibility management, and social media promotion. Sustainability & Innovation: Integration of ecological standards and adoption of innovative models aligned with environmental trends. PROFESSIONAL EXPERIENCE Conducted client research and developed tailored projects aligned with specific business needs. Designed and managed diverse projects (residential, commercial, and showrooms) including custom-made furniture and lighting. Oversaw budget and administrative management, ensuring compliance and smooth execution. Implemented marketing and digital strategies to increase brand awareness and engagement. Ensured continuous monitoring of sustainability standards and integrated innovative, eco-responsible solutions into all projects.

SKILLS: • Product Creation: Design and development of the WAXREMOVER product, from initial concept to market launch. • Product Design Research and Improvement: Studies and adjustments to optimize product design according to market needs. • Specification Writing: Creating technical and functional specifications to guide the development process. • Packaging and Label Design: Designing packaging and labels for optimal visual presentation and regulatory compliance. • Supplier Research and Selection: Identifying and evaluating suppliers to ensure quality and efficiency in the supply chain. • Import-Export: Managing import and export processes for the international distribution of the product. • Online Sales: Setting up and managing product sales on internet platforms to expand reach and drive sales. PROFESSIONAL ACTIVITIES: • Product Development and Launch: Complete creation of the WAXREMOVER product, including research, design, and improvement testing to meet market demands. • Specification Creation: Defining essential product specifications to guide production and ensure quality standards. • Packaging Design: Designing packaging and labels to establish a strong brand image and meet regulatory standards. • Supply Chain Management: Researching, selecting, and liaising with suppliers to ensure an efficient purchasing and production process. • International Logistics: Overseeing import-export activities to ensure smooth distribution on an international scale. • Online Sales Strategy: Developing and managing online sales, optimizing online presence to boost sales and product visibility.

SKILLS Event Design & Management: Creation and delivery of private and public events for luxury brands and large-scale festivals, with a strong focus on optimizing brand experience. Strategic Analysis & Consulting: Expertise in legal, budgetary, technical, and logistical feasibility to ensure successful and compliant events while maximizing marketing impact. Event Marketing: Development of marketing strategies to promote events, strengthen brand awareness, and drive participant engagement. Client Relationship Management: Oversight of national and international clients with a customer-centric approach to ensure satisfaction and loyalty. PROFESSIONAL ACTIVITIES Supervision & Organization of Fashion Shows and Festivals: End-to-end management of events for luxury brands and renowned festivals, from concept to execution, ensuring high quality and effective marketing strategies. Event Creation & Conceptualization: Development of innovative concepts for private and public events, integrating key elements to maximize visibility and marketing impact. Feasibility Consulting & Event Optimization: Provided strategic advice on legal, financial, technical, and logistical feasibility to optimize resources and guarantee seamless execution. International Client Management: Coordinated and managed relationships with diverse clients in France and abroad, adapting marketing approaches to meet specific customer and market needs.

SKILLS Web Design & Digital Marketing: Creation and management of intranet and internet websites, integrating design elements to enhance user experience and customer engagement. Online Product Marketing: Development of online product marketing strategies to strengthen product visibility and boost sales through targeted campaigns. B2B/B2C Event Marketing: Planning and execution of event marketing campaigns, maximizing reach and impact through digital channels. PROFESSIONAL ACTIVITIES Website & Intranet Design: Development and management of web platforms to facilitate internal communication (intranet) and promote products and services to clients. Online Product Marketing Strategies: Creation of digital campaigns for products, leveraging customer data and design elements to attract and convert visitors. B2B & B2C Event Organization: Implementation and management of event marketing campaigns, coordinating digital aspects to maximize engagement and brand visibility.

Several functions in various Gastronomic and Semi Gastronomic establishments - 4* Hotels - mainly Accord Hotel Group: from 13 to 23 years of age: Baker-Pastry Chef, Kitchen assistant, Chef de partie, Sous-chef, Chef de cuisine.