Pierre SEILLIER
Founder & CEO
Salary / Daily rate
Paris, France
Freelance
Skills
Languages
Work experience
Founder (in charge of Product, Marketing & Sales)
Analysia
Jan 2024 - Present
2 years 10 months
Greater Paris Metropolitan Region · On-site
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Head of Marketing France / Country Manager France
AgoraPulse
Oct 2021 - Jul 2024
2 years 10 months
7620 Paris, Denmark
Tasks 👉 Led marketing for France & Africa in an international, cross-functional team 👉 Built inbound engine (SEO, ads, lead magnets, webinars) → +214% organic traffic in 3 months 👉 Designed full-funnel email workflows (HubSpot) → +20% CTR, -15% churn 👉 Ran high-impact campaigns: podcast, reports, webinars, ebooks, case studies 👉 Managed media, influencers & affiliate partnerships: BDM, Siècle Digital, Skeepers, Observatoire Com Publique, Caroline Mignaud, etc. 🔥 Results : - +271% leads generation (12 months) - +404% Share of voice (12 months) - +17% growth in ARR from 2022 to 2023
Marketing Consultant | Fractional CMO
Speakr.Freelance
Jan 2020 - Dec 2021
2 years
7620 Paris, Denmark
✓ Global Marketing strategy ✓ Acquisition audit (Adwords, SMA, LinkedIn Ads, Facebook Ads, Analytics, etc.) ✓ Implementation of an omnichannel lead generation strategy (SEA, SMA, Partnerships, etc.) ✓ Website infrastructure ✓ Creation and management of a marketing team (from growth hacking to brand content) Main clients : Agorapulse, Adrexo, L&A Life, AKT.io, AXA, DBC - Digital Boost Consulting, FIADEX Case study (AKT.io): ✓ Marketing strategy ✓ Communication plan setup ✓ Recruitment and management of the Marketing team (Acquisition, Retention, Communication & Content) ✓ Budget management ✓ ICO management (Pre-sales : 5M€ + Public Sales : 10M€) ✓ Product go-to-market
SECAB
Jan 2016 - Jan 2020
4 years 1 month
Paris Area, France
Head of Marketing and Sales (CMO & CSO) - SECAB & WITY
Jan 2018 - Jan 2020
2 years 1 month
Paris Area, France
→ Management of the SECAB and WITY brands → Creation of the Marketing department (Roadmap, offers, product, budget management (+400 K €), recruitment and management of the team: Growth hacker, project manager, UX / UI designer, community manager & web editor, etc. ) → Product design (front, middle, back office and mobile app) and definition of the roadmap → Definition and management of the marketing strategy => inbound (SEO, SEA, Display, directories, content, backlinks, side projects, KPIs) and outbound (emailing, press (references: Maddyness, Les Echos, Capital, La Tribune, etc. ), trade shows / events, KPIs, etc.) → Management of technical developments (roadmap, specifications and recipes) and of the technical team (one lead developer, two developers + External SSII) → Management of the deployment of the Linkoffice information system (IS) and technical support in conjunction with the various service providers (ITYS, TIP Solutions, Emergency) RESULTS: → SECAB grew from 5 to 16 branches, from 800 to 4000 clients and from € 3.5M to € 15M in turnover → WITY has +1000 customers, achieves + € 1.2M turnover and is ranked among the 120 FrenchTech nuggets
Marketing & Communication Manager - SECAB & WITY
Jan 2016 - Jan 2018
2 years 1 month
Neuilly-sur-Seine, France
Skills: Design Thinking · Aides à la vente · Matériaux de construction · E-commerce · Informations commerciales · Systèmes de gestion de contenu (CMS) · Consolidation d’équipe · Leadership d’équipe · Business-to-Business (BtoB) · Rédaction · Recrutement · Planification des communications · Exécution de la campagne · Gestion de projet numérique · Réseaux sociaux · Études de marché · Vente · Motivation des décisions de justice · Newsletters · Compétences analytiques · Gestion des ventes · Minutieux
Marketing & Partnerships Manager
Qobuz
Jun 2015 - Dec 2016
1 year 7 months
Région de Paris, France
→ Communication plan (actions, budget, execution, etc.) → Design and management of websites (front, middle, back office), blogs and mobile apps → Partnerships (strategy, offers, negotiation, launch and follow-up): AXA, Petit Futé, Babelio, etc ... → Press relations (references: Le Monde, Les Echos, La Tribune, etc.)
Co-Founder & CEO
Influence 360
Jan 2012 - Jan 2015
3 years 1 month
Hong Kong SAR
→ Management of the B2B and B2C customer portfolio based in Hong Kong. → Prospecting and support for the agency's clients (calls for tenders, commercial proposals, recommendations and implementation of action plans / strategies (global, print, web)). → Management of production and operational teams (briefs, specifications, budgets, media plans, media planning, KPIs).
Communication officer (internship)
Présidence de la République
Jun 2009 - Oct 2009
5 months
84 Landshut, Germany
Skills: Communication · Politique publique · Matériaux de construction · Communiqués de presse · Relations presse · Politique · Secteur public · Minutieux
Education
ESSEC Business School
Advanced Master
2012 - 2013
1 year 2 months
Paris-Pantheon-Assas University
Master 1 & 2 - International business law
2010 - 2011
1 year 2 months
ICES - Institut catholique de Vendée
Licence Degree in Law
2006 - 2009
3 years 2 months
Licenses & certifications
Google Analytics Certificate
Issued: Sep 2019
Google Ads Certificate
Issued: Sep 2019