
Pierre Sorin
Expert Google Ads et Meta Ads, 9 ans d'expérience
Salaire / Taux journalier
Paris, France
Freelance
À distance uniquement
Expertises
Langues
Expérience de travail
FROM FUTURE
sept. 2021 - févr. 2024
2 ans 6 mois
92100 Boulogne-Billancourt, France
Directeur E-commerce
janv. 2023 - févr. 2024
1 an 2 mois
92100 Boulogne-Billancourt, France
COMEX Member
Head of Acquisition & CRM
mars 2022 - févr. 2024
2 ans
Paris, France
• Driving online acquisition strategy (Europe, North America, Asia) • Creation, recruitment and management of the acquisition team • Digital Ads manager & optimizer (Facebook, Google, Microsoft, TikTok, Pinterest...) • Management of the international SEO strategy (Technical, semantic and netlinking) • Conversion Rate Optimizer. • Synchronisation with CRM strategy to improve the repeat rate (Klaviyo) • Development of the e-commerce site in the different priority markets • Managing Tiktok influencer program • Offline activation
Head of Acquisition
sept. 2021 - févr. 2024
2 ans 6 mois
92100 Boulogne-Billancourt, France
Junto France
janv. 2019 - sept. 2021
2 ans 9 mois
92100 Boulogne-Billancourt, France
Paid Media Team Leader
févr. 2020 - sept. 2021
1 an 8 mois
92100 Boulogne-Billancourt, France
• Management of 7 account managers • Strategic support to the team's clients (Account audits, Strategic planning, Creation of business plans...) • Paid Media trainer in the agency • Management of commercial flows (upsells & breach of contracts) • Participation in call for tenders • Identification and improvement of processes Some clients in the team's portfolio: franprix, Doctrine, Quitoque, Livestorm, Expensya, BMW, Zaion, Sport Heroes, Qonto, Openclassrooms, L'Ecole Française, April, OMY, Leeto, Vapiano, Franklin Pet Food...
Search, Display & Video Consultant
janv. 2019 - sept. 2021
2 ans 9 mois
92100 Boulogne-Billancourt, France
Strategic Consulting & Operational Management of advertising campaigns on: • SEA (Google Ads, Bing Ads, Amazon Ads) • Social Media (Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, TikTok ...) • Display & Youtube • SEO • Apple Search Ads • Influence • Business Intelligence
Traffic Manager
HomeExchange
oct. 2018 - janv. 2019
4 mois
Paris et périphérie
Management of the SEA account merge between GuestToGuest & HomeExchange SEO Project Manager for the merge of the two websites
Digital & Media Manager
Danone Waters
janv. 2018 - juil. 2018
7 mois
Paris Area, France
Danone Eaux France (Evian, Badoit, Volvic, La Salvetat) • Animate the Internet watch process in partnership with the agency to feed the social strategy of brands: - Manage the agency in the creation of monthly / quarterly reporting by brand - Create conversation mechanics with influencers (goodies, bottles ...) • Participate in the construction of media devices for Evian & Volvic brands - Participation in the briefing phase + setting up Social Media campaigns (Paid or Organic) - Monitoring the production of the influencers program - Planning and budgeting • Manage existing platforms - Redesign or creation of new digital platforms (ChatBot) - Monitoring the performance of digital platforms - Manage the e-commerce site myevian.com - Trainings by the boards and Implementation of the digital novelties (geofencing ...) - Creation of editorial content, videos, social content
Growth Hacker & Business Developer
Privateaser
mai 2017 - août 2017
4 mois
Paris Area, France
•Define and Track the progress of SEO efforts with key metrics (using Smart Keywords and Adwords) •Write and Prioritize content that draws the most SEO traffic, data-driven approach •Piloting SEA and display campaigns: Planning, budgeting, creation campaigns, optimizations ... •Actively participate in the improvement of our growth hacking processes and global strategy (especially in Paid Marketing and Business Development) • Support for press relations • Sales department: - Contact, convince, sign the contracts (B2B) and advise our future partners (use of Salesforce) following a client request on a growth hacked establishment. • Find partner sites and negotiate the establishment of backlinks
Search & Social Media Project Manager
Keyade
sept. 2016 - mars 2017
7 mois
Neuilly-sur-Seine, France
- Management of media buying campaigns for clients such as BetClic, Transavia, La Redoute, Made(...) following these levers: SEA, Social Media and Display - Optimizing performance evolution of advertising campaigns - Campaign reports - Customers relationship management - Participation to the création of a device of recommendations with the Account Managers
Digital Marketing & Business Development Assistant
EBM Sdn. Bhd
mai 2016 - août 2016
4 mois
Kuala Lumpur, Territoire fédéral de Kuala Lumpur, Malaisie
• Implementation of digital strategies with action plan • Collaborate with professionals in sales and marketing to create content tailored to our targets • SEM • Animation of social media, E-mailing, Newsletters • Set up an educational campaign • Find new partnerships • Participation in several meeting where I met ambassadors and CEO
Seasonal job
City of Deauville
juil. 2014 - août 2015
1 an 2 mois
Deauville, France
Seasonal job for Deauville city • Management of a beach sector and its stocks • Information tourists officer • Waiter • Rental of umbrellas and deckchairs
Responsible for receiving and current affairs
CIC
juil. 2013 - août 2013
2 mois
14100 Lisieux, France
Two months of CSD at CIC bank Lisieux • In charge of the wicket, to inform customers, to advise customers • Production of all routine banking(To order checkbook and bank card, deposits money, transfers, making appointments). • Management of sector • Phoning (incomplete files) • Punctual communication task : "street marketing" at high schools
Assistant magistrate
Tribunal of Caen
mai 2010 - mai 2010
1 mois
Région de Caen, France
Internship of two weeks at Caen court : Study files, Learning legal techniques, Introduction to plenary session of a judge.
Formation
ESSEC Business School
Master 2 (M2), Marketing
2017 - 2018
1 an 1 mois
INSEEC Grande Ecole
Master, Stratégie et Marketing Digital
2015 - 2017
3 ans
Activités et associations : Marine Inseec association (participation Course Croisière Edhec: Bigger student sports event of Europe, research sponsors, student events organisation)
• Stratégies digitales / Marketing Digital • Communication • Business Development • Strategic Marketing • Marketing des services
Université de Caen Normandie
Private law license, ( Corporate law, Labor law)
2011 - 2015
5 ans
Résultat : Mention Bien
Institution Frémont
Baccalaureate, Economic and Social
2008 - 2011
4 ans
Résultat : Mention Bien
Activités et associations : Handball option
Licences et certifications
Youtube Ads & Video Certification
Délivré le : mai 2021
Google Ads Apps Certification
Délivré le : déc. 2020