Pierre Sorin

Expert Google Ads et Meta Ads, 9 ans d'expérience

Salaire / Taux journalier

Paris, France

Freelance

À distance uniquement

Expertises

CROSEOSEAStratégie MarketingSalesforceJuridiqueWeb AnalyticsSocial AdsEmailingCRM

Langues

AnglaisEspagnol

À propos

Liens

Expérience de travail

FROM FUTURE

sept. 2021 - févr. 2024

2 ans 6 mois

92100 Boulogne-Billancourt, France

Directeur E-commerce

janv. 2023 - févr. 2024

1 an 2 mois

92100 Boulogne-Billancourt, France

COMEX Member

Head of Acquisition & CRM

mars 2022 - févr. 2024

2 ans

Paris, France

• Driving online acquisition strategy (Europe, North America, Asia) • Creation, recruitment and management of the acquisition team • Digital Ads manager & optimizer (Facebook, Google, Microsoft, TikTok, Pinterest...) • Management of the international SEO strategy (Technical, semantic and netlinking) • Conversion Rate Optimizer. • Synchronisation with CRM strategy to improve the repeat rate (Klaviyo) • Development of the e-commerce site in the different priority markets • Managing Tiktok influencer program • Offline activation

Head of Acquisition

sept. 2021 - févr. 2024

2 ans 6 mois

92100 Boulogne-Billancourt, France

Junto France

janv. 2019 - sept. 2021

2 ans 9 mois

92100 Boulogne-Billancourt, France

Paid Media Team Leader

févr. 2020 - sept. 2021

1 an 8 mois

92100 Boulogne-Billancourt, France

• Management of 7 account managers • Strategic support to the team's clients (Account audits, Strategic planning, Creation of business plans...) • Paid Media trainer in the agency • Management of commercial flows (upsells & breach of contracts) • Participation in call for tenders • Identification and improvement of processes Some clients in the team's portfolio: franprix, Doctrine, Quitoque, Livestorm, Expensya, BMW, Zaion, Sport Heroes, Qonto, Openclassrooms, L'Ecole Française, April, OMY, Leeto, Vapiano, Franklin Pet Food...

Search, Display & Video Consultant

janv. 2019 - sept. 2021

2 ans 9 mois

92100 Boulogne-Billancourt, France

Strategic Consulting & Operational Management of advertising campaigns on: • SEA (Google Ads, Bing Ads, Amazon Ads) • Social Media (Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, TikTok ...) • Display & Youtube • SEO • Apple Search Ads • Influence • Business Intelligence

Traffic Manager

HomeExchange

oct. 2018 - janv. 2019

4 mois

Paris et périphérie

Management of the SEA account merge between GuestToGuest & HomeExchange SEO Project Manager for the merge of the two websites

Digital & Media Manager

Danone Waters

janv. 2018 - juil. 2018

7 mois

Paris Area, France

Danone Eaux France (Evian, Badoit, Volvic, La Salvetat) • Animate the Internet watch process in partnership with the agency to feed the social strategy of brands: - Manage the agency in the creation of monthly / quarterly reporting by brand - Create conversation mechanics with influencers (goodies, bottles ...) • Participate in the construction of media devices for Evian & Volvic brands - Participation in the briefing phase + setting up Social Media campaigns (Paid or Organic) - Monitoring the production of the influencers program - Planning and budgeting • Manage existing platforms - Redesign or creation of new digital platforms (ChatBot) - Monitoring the performance of digital platforms - Manage the e-commerce site myevian.com - Trainings by the boards and Implementation of the digital novelties (geofencing ...) - Creation of editorial content, videos, social content

Growth Hacker & Business Developer

Privateaser

mai 2017 - août 2017

4 mois

Paris Area, France

•Define and Track the progress of SEO efforts with key metrics (using Smart Keywords and Adwords) •Write and Prioritize content that draws the most SEO traffic, data-driven approach •Piloting SEA and display campaigns: Planning, budgeting, creation campaigns, optimizations ... •Actively participate in the improvement of our growth hacking processes and global strategy (especially in Paid Marketing and Business Development) • Support for press relations • Sales department: - Contact, convince, sign the contracts (B2B) and advise our future partners (use of Salesforce) following a client request on a growth hacked establishment. • Find partner sites and negotiate the establishment of backlinks

Search & Social Media Project Manager

Keyade

sept. 2016 - mars 2017

7 mois

Neuilly-sur-Seine, France

- Management of media buying campaigns for clients such as BetClic, Transavia, La Redoute, Made(...) following these levers: SEA, Social Media and Display - Optimizing performance evolution of advertising campaigns - Campaign reports - Customers relationship management - Participation to the création of a device of recommendations with the Account Managers

Digital Marketing & Business Development Assistant

EBM Sdn. Bhd

mai 2016 - août 2016

4 mois

Kuala Lumpur, Territoire fédéral de Kuala Lumpur, Malaisie

• Implementation of digital strategies with action plan • Collaborate with professionals in sales and marketing to create content tailored to our targets • SEM • Animation of social media, E-mailing, Newsletters • Set up an educational campaign • Find new partnerships • Participation in several meeting where I met ambassadors and CEO

Seasonal job

City of Deauville

juil. 2014 - août 2015

1 an 2 mois

Deauville, France

Seasonal job for Deauville city • Management of a beach sector and its stocks • Information tourists officer • Waiter • Rental of umbrellas and deckchairs

Responsible for receiving and current affairs

CIC

juil. 2013 - août 2013

2 mois

14100 Lisieux, France

Two months of CSD at CIC bank Lisieux • In charge of the wicket, to inform customers, to advise customers • Production of all routine banking(To order checkbook and bank card, deposits money, transfers, making appointments). • Management of sector • Phoning (incomplete files) • Punctual communication task : "street marketing" at high schools

Assistant magistrate

Tribunal of Caen

mai 2010 - mai 2010

1 mois

Région de Caen, France

Internship of two weeks at Caen court : Study files, Learning legal techniques, Introduction to plenary session of a judge.


Formation

ESSEC Business School

Master 2 (M2), Marketing

2017 - 2018

1 an 1 mois

INSEEC Grande Ecole

Master, Stratégie et Marketing Digital

2015 - 2017

3 ans

Activités et associations : Marine Inseec association (participation Course Croisière Edhec: Bigger student sports event of Europe, research sponsors, student events organisation)

• Stratégies digitales / Marketing Digital • Communication • Business Development • Strategic Marketing • Marketing des services

Université de Caen Normandie

Private law license, ( Corporate law, Labor law)

2011 - 2015

5 ans

Résultat : Mention Bien

Institution Frémont

Baccalaureate, Economic and Social

2008 - 2011

4 ans

Résultat : Mention Bien

Activités et associations : Handball option


Licences et certifications

Youtube Ads & Video Certification

Délivré le : mai 2021

Certifié par Google

Google Ads Apps Certification

Délivré le : déc. 2020

Certifié par Google

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