Pierre Thomas

Executive, visionary, decision-maker, financial expert and team leader, connected to a vast network of distributors and agents in specialized and selective omnichannel markets • General Management: startups, spinoffs, subsidiaries, mid-cap companies with revenues of €0 to €200 million • Strategy: company, brand, product, organization • Business Development: digital marketing, retail, travel retail, distribution, trade marketing, and key account management • Creative and operational marketing • P&L management: improving margins and profitability

(see my role as Global MD at DMP) CEP was a subsidiary of DMP for BtoB white-label manufacturing with more than 50 clients SMEs and over 300 cosmetics formulas

From failing to fledgling. When I took charge of DMP and CEP, the money-losing company was abandoned by their foreign shareholders. I dutifully reinstated a vision, a strategy, an action plan, a process and a leadership. - vision toward innovation, excellence, digital and organic cosmetics and services from Provence - action plan to kill money-losing operations, defend mass market listings, merge subsidiaries, upgrade to selective distribution, develop international markets, create true and successful branding - establish and reinforce processes at all levels, human, financial, sales, manufacturing, supply, QSE, ERP - lead our teams to understand and adopt the project and its demands None of this existed when I joined, and I was proud to report that all of it prevailed early 2025, even if after four years of very hard work, the shareholder proved still hesitant and not fully committed. We decided to pull the plug. I wish for the DMP and CEP teams who merged, to continue on the path of nascent if fragile recovery.

Healthcare - hospitality services and wellness products, including skincare I worked with Founder Natalie M. to launch the Concept. We defined all details of the project : - Concept description and design - Proof of Concept - Go-to-Market strategy and plan to invest in properties and create urban and countryside retreats in the UK and the USA - Brand identity, logo and design, DNA, values and prism - Fund-raising documents, legal prep and initial meetings - Corporate set up, organisation and contracts - all Financials, p&l, capex, opex, IRR and Yield, initial pop ups and launch costs and burn rate

Distribution, eCommerce and Retail – Fine Food and Household Goods Jamie Oliver, Cole & Mason, Zyliss, Ken Hom, Culinare My target was to transform a traditional company into a modern key player on its market. - MM GBP sales, 130+ people, Distributors, eCommerce and Retail - over 5% yearly CAPEX in NPD and R&D - restructured international sales and distribution to address eCommerce expectations - targetted profitable and sustainable EBIT performance of retail and wholesale - built and implemented a new strategic plan with differentiated goals per Brand - strengthened the Brands identity - redefined world-class Communication & Marketing with 2 agencies in London - accelerated the NPD process - digitalised marketing and communication, and created customer-centric strategy - targetted followers on social media through digital campaigns - reduced DSO by cutting factoring and improved financing of receivables - sourced higher quality, re-localised new Manufacturing partners in China, North America and Europe - reduced inventory by improving logistics and operations planning - streamlined the markets Supply for faster listing and selling on the Marketplace - coordinated with teams at headquarter and within affiliates - reduced operating costs - digitalised all departments - redefined tech services and launched new ERP system with back-office gains - attracted, developed and retained talented people

Distribution, eCommerce and Retail - Wellbeing services & Skincare Complete reorganisation of the 3 companies - optimisation of revenue, ebit and roi on capex, hiring and training of the teams Service, retail and eCommerce - beauty salons and spas - Institut Baumette - development and management of professional services, stores and internet sales NPD in Health, Beauty, Cosmetics & Skincare - Skin'minute - Swiss lab skincare, international development Marketing & Brand Strategy - Body'minute - strategy, brand dna, usp, product, packaging, services and communication Sales, Distribution & Trade Marketing - Diffupro

Distribution, eCommerce and Retail - Healthcare services - managed the Swiss company of 60 employees - margins renegotiations with vendors - EBIT gain after boosting sales of Accessories and Services - redefined tech services and launched new ERP system with back-office gains - launched and managed the AcoustiCentre concept in 2009 - identified new store opportunities and managed Capex from A-Z - managed and trained Area and Store Managers to adopt new KPIs and practices - accelerated business development (mergers, acquisitions, franchising) - adapted the firm to the 2011 Swiss market liberalization - led the takeover of Acuitis in 2013 : acquisition file preparation, bid, shareholders' identification and targeting, negotiations, due diligence and business development - restructured entirely the organisation and the financials of the network

FMCG spinoff in hot drinks – Teas Special-T machine and capsules project global responsibility (MM€ budget) - creation from scratch - import and export operations for the entire start-up process and business model - sourcing of the ingredients and product definition compliant to FDA/EFSA - hiring and management of the team America’s Cup manager - organization of the America’s Cup sponsoring program in Valencia, Spain - co-sponsor of Alinghi with AudemarsPiguet

Retail and Distribution – Household, Cosmetics, Healthcare, Salons VP International MD of 4 new subsidiaries: Germany, Switzerland, Spain and the Czech Republic CHF MM sales and total P&L responsibility for 79 markets, 45% annual growth - worldwide business development strategy - created Swiss HQ from scratch - creation of the Export department from scratch - defined international strategy for investments, launches, pricing and division - handled distribution and follow-up sales on all channels