Pierre-André CLERGUE

I lead the marketing and strategic development efforts for Global Risk Clinic, supporting the growth of our advisory and education activities across Europe and the Middle East. My work focuses on strengthening brand visibility, improving digital performance and structuring key marketing processes in a fast-evolving GRC environment. Key Responsibilities & Contributions • Marketing structure & brand visibility Enhanced the company’s marketing setup through improvements to the website, refreshed expert content, a clearer editorial cadence, and the introduction of analytics and performance tracking to support decision-making. • Digital performance & audience development Launched targeted LinkedIn, email and web initiatives aimed at risk managers, CROs and sector decision-makers, contributing to steady growth across our digital channels. Relaunched the monthly newsletter with improved engagement. • Academy development & lead nurturing Helped strengthen the GRC Academy funnel through lead nurturing, segmentation, and alumni engagement, supporting the link between training activity and advisory opportunities. • AI integration in training & marketing Introduced AI-supported training modules (multi-language avatar videos) and experimented with segment-based AI targeting to improve message relevance and campaign efficiency. • Operational efficiency & commercial enablement Implemented tools such as Dripify, RocketReach, and shared dashboards to improve coordination between marketing, academy and advisory teams. This role allows me to combine strategic marketing, digital performance and practical execution to support a more modern, visible and scalable GRC organisation.

Troika Sky Dining is one of Malaysia’s most recognised premium F&B groups, home to award-winning restaurants and high-end dining concepts. I led the group’s marketing, digital strategy and brand development across multiple venues, with a focus on driving growth, strengthening brand equity and delivering exceptional guest experiences. Key Achievements & Responsibilities Brand Strategy & Repositioning • Led the full repositioning of a flagship venue into Brasserie Fritz, resulting in a major turnaround in revenue and sustained growth. • Reinforced the premium brand architecture across the group with consistent visual identity, storytelling and customer experience. Digital & Performance Marketing • Drove double-digit annual growth in social media reach and engagement; newsletter open rates increased from ~8% to nearly 30%. • Oversaw website optimisation, content refresh, and digital campaigns that consistently increased traffic and direct customer bookings. • Delivered the group’s first premium delivery service during COVID-19, generating incremental revenue while maintaining brand standards. Media, PR & Partnerships • Re-established strong media relationships, leading to multiple Tatler Food Awards each year across all restaurants. • Secured a feature on the “Chef on Chef” TV programme, increasing the group’s visibility across major media channels. • Developed high-impact collaborations, including AirAsia and premium beverage partners such as Pernod Ricard, boosting brand recognition across Malaysia. Content, Events & Guest Experience • Created integrated campaign content (video, photography, editorials) supporting seasonal menus, limited-edition events and chef showcases. • Oversaw social media calendars, influencer partnerships, and community management to maintain consistent brand sentiment.

Premium creative & marketing agency specialised in brand content, digital activation and high-end campaigns for luxury, lifestyle, F&B and tech brands. Strategic & Creative Leadership • Led the conception, pitching and delivery of integrated marketing campaigns combining brand activation, digital content, social media, video production and event experiences (including pop-ups). • Directed brand development initiatives and digital strategies that strengthened client visibility and elevated positioning in the GCC market. Client Management — Luxury, Lifestyle & Global Brands • Managed key accounts including Chopard, MB&F / M.A.D Gallery, Seddiqi & Sons, Vogue Arabia, Uber Eats, Dyson, and Thales. • Ensured alignment between brand objectives, creative output and business goals across all campaigns. Signature Projects & Achievements • Supervised the communication strategy for the M.A.D Gallery relocation to Dubai Mall — teaser campaign, digital assets, launch activation — resulting in increased boutique traffic and regional visibility. • Produced premium advertorial content for Vogue Arabia x Dyson, enhancing engagement and high-end brand perception. • Built one of the first F&B partner content programmes for Uber Eats in Dubai, creating seasonal campaigns and conversion funnels from social to in-app ordering. Digital Performance & Social Media • Designed end-to-end social media strategies (content calendars, paid targeting, analytics dashboards) for regional brands, including managing Visconti across the Gulf region. • Implemented performance-driven funnels (social → website → retail), achieving measurable improvements in engagement and conversion. Business Development & Agency Operations • Developed the agency’s client portfolio in the UAE, responding to RFPs, forecasting project profitability, and managing campaign budgets. • Oversaw creative and marketing teams, ensuring quality delivery, operational efficiency and client satisfaction.