Pierre-Antoine Giraux

I assist, coach & help operationally Startups from Wilco incubator. Wilco is a non-profit organisation that supports 120 start-ups a year across 5 accelerators to reach their first 1M in revenue in less than 3 years.

Cleever.co is your marketing agency for your growth. We offer services such as : - Digital Marketing - Inbound Marketing - Acquisition - Brand & Content - CRM & Automation - Website Design Our references in B2B and B2C are ranging from startups to large corporations, in France and abroad: Malt, Omio, Microsoft, BNP, Bonpoint, SendinBlue & many others... www.cleever.co

interim CMO for Malt - Branding - Product Marketing - Acquisition - Recruitment - Marketing Ops

interim CMO & Product Marketing Director for Omio - Branding & Advertising - Acquisition - Marketing Ops

Scope and Responsibilities: • Branding & Identity • Acquisition (B2B & B2C) in digital & offline • Growth Marketing • Content & Social Media • PR & Communication • Product Marketing • App Mobile • Web & Analytics With more than 175K clients, Anytime is France' leading neobank for entrepreneurs, freelancers, SMEs, and consumers. www.anyti.me

Reporting directly to Co-founder. Marketing Director for all online Trafic & Growth Marketing channels (SEM, SEA, SEO, Display) and Marketing Tech / Tools in 4 countries. Leading a direct and blended team / agencies of 10+ employees to bring expertise in-house. Scope & Responsibilities: • Acquisition (Google, Facebook, Mobile, Apps etc) and Online go-to-market plans • Full Marketing budget and Spend allocation in excess of xMillions € • Team & Agency direct management • Reporting and measurement dashboard including Apps. Metrics owner at Company level • Selection and implementation of tools & solutions to run online marketing operations (Marketing Automation, Cross Channel, Attribution, Apps Mgt, AB testing) • A/B test plan and Campaign optimization www.takeeateasy.com

MARKETING LEAD for Office 365 SaaS > Part of Microsoft MBA High Potential Program # GO TO MARKET & ACQUISITION: Lead of Go to Market and CRM strategies aimed at acquiring B2C & B2B users. Full management of the marketing budget and P&L. # MARKETING: Responsible for defining and executing digital & offline marketing strategies and organizational coordination for user acquisition, new product launches, revenues target & market share. # PRODUCT MARKETING: Accountable for Office positioning, naming, PR, competitive analysis, and value propositions to drive adoption and usage. # OPS & PEOPLE MANAGEMENT: Ownership of subsidiary scorecard metric and reporting to the leadership board of Microsoft France including forecast, alignment and targets in France & USA. 2 direct reports and people management.

Brands: Pantene, Wella, Herbal Essences, Olay, Tampax, Always, Oral-B, IAMs, Eukanuba... P&L Management up to 40M£ # MAY 2010 - FEB 2012 Convenience & retail: category manager # OCT 2008 - APRIL 2010 National Retail Pet Chains & E-commerce Channel

> Part of Danone High Potential Program 2008 - Wholesales, Lodging, Catering 2007 - Travel, Leisure & On-Trade 2006 - Team Management (4 sales people) 2005 - Field sales