Pierre-Charles Parsy

Org. Position - Executive committee member within a 5B€ turnover specialized B2B retailer operating in 13 countries (Europe & North-America) and with 15,000 employees Key results - leading digital commerce P&L from 2 to 5% of global turnover (from 100 to 260M€) incremental to Brick & Mortar business with accretive profitability (+500 basis points) Team size - Leading a 200 HC team Detailed activities 1) eCommerce acceleration: new market deployment (Benelux, USA, Canada, Spain, Austria...) with innovative eCommerce capabilities and new digital commerce solutions - Punchout, EDI, OCR... 2) Design & Build of a global Digital Factory: tech stack core model, digital marketing capabilities development (marketing automation, A+ product content development, UX/UI capabilities - A/B Testing, End User navigation, web Analytics...) 3) Global CRM transformation: strategic partnership with Salesforce, global deployment of Sales & Marketing Cloud 4) Design of a global AI, Data & Analytics Strategy: 60+ Use cases identified, structured into a target roadmap and implementation of first use cases to drive operational excellence 5) Design, build & deploy of a global Master Data Management strategy & roadmap (governance, process and systems) for article, supplier and customer data 6) Build the product information management capability across the board with a global-local governance, implementation of a data stewardship organization, production information management process, system selection (Akeneo) and roll-out 7) Set up of a global Data Platform (Azure, Snowflake, DBT, Talend, PowerBI, Qlik...) 8) SAP S/4 Hana core model design & implementation in 13 markets (ongoing) 9) Operating IT systems (ERP, CRM, WMS, BI, POS...), infrastructures (move to cloud, Network, Desktop...), support (Level 1/2/3 - 24/7) and cybersecurity for 13 countries and 15,000 employees

Reporting to global CMO and covering all Digital Transformation areas (Digital Commerce, Digital Marketing, CRM, Media Buying, Social Media...) I had to stop the London / Diageo adventure to come back to France and to take care of my son who was early preterm born and at hospital for several months.

Org. Position - Global Leadership team member within a 6B€ turnover pet health nutrition leader, belonging to Mars operating in 65 countries with 9,000 employees Key results 1) Co-leading digital commerce growth from 0,5B€ to 2B€ turnover 2) Shaping and leading D2C P&L from 1M to 200M€ turnover operating in 15 markets 3) Designing a global Digital Factory in charge of developing and deploying at scale digital services platforms (breeder / vet services platforms, D2C, CRM, Content…) daily used by 100k+ users Team size - Management of a 120-HC worldwide team dedicated to marketing (brand strategy, communications & capabilities), consumer engagement (CRM strategies & capabilities, customer service), digital commerce and services & new value proposition design (breakthrough innovation, new product development, M&A, Startup incubation…) Detailed activities 1) Shaping Brand Experience strategies: from Brand Compass to Communications strategy 2) Shaping Pet Owner Experience & Insights strategies, frameworks and assets (pet owner journeys, petcare ecosystem strategy, loyalty and membership programmes, CRM…) 3) Shaping Brand Reach strategies and capabilities (Medias, Content, Social, Events…) 4) Creating Royal Canin Global Digital Factory 5) Shaping Direct to Consumer strategy, value propositions and capabilities 6) Designing, developing & deploying B2B Digital Services Platforms in 30+ markets 7) Designing, developing & deploying Royal Canin Corporate Website (www.royalcanin.com): from 250 websites to 1 « .COM » in 65 markets 8) Designing, developing and deploying Royal Canin Individualis (tailor-made AI-enabled nutritional sub-brand) 9) Framing & launching a “Company Builder / Start-Up Studio” model o/w 2 acquisitions (Vetsource & NomNomNow) 10) Shaping Care strategies and operating models (B2B offline customer/consumer care, D2C, Social Care, Services Business Care, Social & Digital Listening capability center…)