Pierre-Emmanuel -
CPO
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Creative & Brand Strategist with 10+ years building purpose-led brands across health, social impact, and luxury sectors. Co-founded Mapatho healthtech platform serving 100k+ patients and led creative direction for international agencies. Specialized in 360° brand strategy, storytelling, and user-centered design with proven expertise in launching impactful products from concept to market.
Work experience
CPO
Mapatho
Sep 2018 - Present
8 years 2 months
Région de Paris, France
Co-founded and led the product and design strategy of Mapatho, a healthtech platform supporting over 100,000 chronic patients in France. ⬥ Built a trusted user-first product ecosystem from scratch ⬥ Developed brand identity and UX strategy aligned with patient advocacy ⬥ Led design and collaborate with tech teams through research, iteration and launch ⬥ Featured in French media as an innovative digital health solution
Creative strategist & Art director Freelance
FreelanceFreelance
Jul 2017 - Present
9 years 4 months
Paris, France
Creative strategist & Art director
ArtijaanFreelance
Aug 2021 - Present
5 years 3 months
Paris et périphérie
Supporting artisans in Afghanistan & create sustainable livelihood opportunities. We created and launched a social impact marketplace connecting Afghan artisans with ethical consumers. ⬥ Built the full brand narrative and visual universe ⬥ Designed and curated a digital-first commerce platform ⬥ Secured partnerships with NGOs and local craftspeople ⬥ Positioned the brand at the intersection of storytelling and impact
Creative Partner
Revivals
Jan 2023 - Jan 2025
2 years 1 month
Skills: Marque et identité · Entrepreneuriat · Direction de la création
Artistic Director
Marcelle DormoyFreelance
Nov 2018 - Dec 2021
3 years 2 months
Région de Paris, France
Led the artistic direction of a fragrance brand focused on independence and women's empowerment. ⬥ Directed the visual identity and brand creation ⬥ Launched a fragrance line with storytelling centered on empowerment ⬥ Developed impactful communication materials and content
CREATIVE CAPITAL CHINA
May 2012 - May 2018
6 years 1 month
Région de Paris, France
Creative Director & Managing Partner
Sep 2017 - May 2018
9 months
Région de Paris, France
In charge of setting-up and developing a creative branch in Paris, for Creative Capital China. ⬥ Clients prospections ⬥ Creative brief definition with clients ⬥ Story telling definition ⬥ Brand rituals & brand experiences ⬥ Artistic direction for graphic and retail design ⬥ Creative and strategic support on Chinese market ⬥ Project managment
Creative director
Oct 2012 - Oct 2017
5 years 1 month
Shanghai, China
Creative Capital is the first made in China, international branding agency, headquartered in Shanghai and with offices in New York, Shenzhen and Jakarta. We bring consistency to clients with a cultural twist. Creative Capital provides solutions and create value in projects involving: storytelling, visual identity, packaging design, retail design and short movie production. ⬥ Work field Brand turnaround (large Chinese companies) Brand consolidation (leading western brands) Brand creation (OEM / ODM) ⬥ I was in charge of implementing and developing the design department of CC in China. Including setting-up the design process of the company, defining agency and project artistic direction, daily project management and recruiting creative peoples to set-up a cohesive team, from 3 to 25 peoples. ⬥ Artistic direction for graphic and retail design ⬥ Workshops organization ⬥ Story telling definition ⬥ Brand rituals & brand experiences ⬥ Project managment ⬥ Human ressources
Art director - Freelance
May 2012 - Oct 2012
6 months
Shanghai, China
Worked as an art director for fashion and luxury industries. Following up each stage of the process. ⬥ Concept definitions and orientations ⬥ Project development ⬥ Follow up with client
Co Founder & Art director
Au Marché du savon
May 2016 - Oct 2017
1 year 6 months
Shanghai, China
Au marché du savon is a brand creation. Dedicated to local tourist areas in Shanghai, such as Tianzifang. In partnership with a local retailer, we developed a brand selling cosmetics products and mainly soaps. ⬥ Brand strategy ⬥ Art direction and design development ⬥ On site construction follow up ⬥ In store merchandising ⬥ Product development and adjustment
Designer
OCTOPUS Innovation
Feb 2012 - Oct 2012
9 months
Shanghai, China
Branding and retail design agency based in Shanghai ⬥ Interior design (concept definition, proposals developments, layouts, 3D renderings) ⬥ Branding design
THE MEME design
Apr 2011 - Dec 2011
9 months
Boston, MA, USA
Visual communication designer - Freelance
Sep 2011 - Dec 2011
4 months
Boston, MA, USA
THE MEME is a user experience and design innovation consultancy specialized in understanding people, cultures and emerging technologies. Helping leading companies to innovate and generate continuous growth by developing meaningful and marketable user-centered experiences for products and services, creating lasting emotional connections to their customers. ⬥ Organising and designing global trends reports in the field of consumer electronics goods.
Design research assistant
Apr 2011 - Aug 2011
5 months
Boston, MA, USA
THE MEME is a user experience and design innovation consultancy specialized in understanding people, cultures and emerging technologies. Helping leading companies to innovate and generate continuous growth by developing meaningful and marketable user-centered experiences for products and services, creating lasting emotional connections to their customers. ⬥ Field research ⬥ Workshop conception ⬥ Creative concept development & visualization
Industrial design intern
Pegatron
Sep 2009 - Mar 2010
7 months
Shanghai, China
A six months internship in a subsidiary of ASUS® branch, consumer electronics equipments. ⬥ Worked on electronics equipements, interior design and brand identity ⬥ Worked on the full design process from idea to product, including 2D and 3D model building ⬥ Team work on «Pump light», an project rewarded by Good design awards® ⬥ Worked for the Shanghai EXPO 2010. ⬥ Collaborative work with engineers (factory),interactive and graphic designers ⬥ Worked in a Sino-Taiwanese team
Product design intern
piKs design
Sep 2008 - Dec 2008
4 months
Région de Lille, France
Training period in a global design agency, analysis, drawing, modeling, workshop. ⬥ Worked on indoor and outdoor products and furnitures ⬥ Delivering conceptuals & technicals documents
Education
L'École de design Nantes Atlantique
M.A.
2009 - 2011
2 years 1 month
L'École de design Nantes Atlantique
B.A.
2006 - 2009
3 years 1 month
Portfolio
Autartis
Mapatho
Carsup
