Pierre-Ibnou DIAWARA
Senior Marketing Automation Consultant | Salesforce
Salary / Daily rate
92800 Puteaux, France
Freelance
Can come onsite
Skills
Languages
About me
Intro
Senior Marketing Automation Consultant with 9+ years expertise in Salesforce, Eloqua & CRM optimization. Led enterprise-level campaigns at Samsung & major brands, delivering measurable ROI through automated nurturing & ABM strategies. Specialized in campaign management, process improvement & cross-functional team leadership to drive revenue growth.
Work experience
Consultant en Marketing Automation & CRM | Salesforce, Eloqua, Zoho
Sep 2025 - Present
1 year 2 months
Consultant senior Marketing Automation
Dékuple, ingénierie marketing B2B
Mar 2025 - Oct 2025
8 months
Paris, France
Senior Consultant
EPSILON France
Sep 2019 - Mar 2025
5 years 7 months
Région de Paris, France
My role is to support organizations as they aim to : • Improve campaign management processes • Frame digital marketing projects (writting a situation analysis, documenting requirements specs, building use cases...) • Implement new marketing solutions (Eloqua, Salesforce Marketing Cloud, Pega) • Engage discussions with the different services to optimize the use of the campaign management tool • Deploy large scale automated campaigns Key takeaways : project management | requirement specs redaction | process improvement | Agile
Samsung Electronics
Jan 2016 - Aug 2019
3 years 8 months
Paris, France
B2B CRM campaign manager
Sep 2017 - Aug 2019
2 years
Paris, France
As the Eloqua administrator for Samsung France B2B, my role was to : • Set up & deploy automated campaigns within Eloqua (nurturing, events...) • Find & implement innovative solutions to achieve modern marketing • Design reportings using Tableau software (ROI, performance, revenue...) • Improve processes to enhance sales and marketing alignment (ABM) Results : multiple nurturing campaigns launched | Oracle success case | Key takeaways : ABM | process improvement | media campaign | SEO | growth hacking | teamwork & leadership |
Marketing Automation Specialist
Jan 2016 - Aug 2017
1 year 8 months
Région de Paris, France
• Set up & deploy automated campaigns within Eloqua (nurturing, events...) • Manage the contact database management and CRM integration • Manage & report sales data for the B2B • Find & implement innovative solutions to achieve modern marketing Key takeaways : marketing automation | content management | CRM analytics | database management | ROI-mindset | project management |
Executive Manager assistant
Guepard Group
Jul 2015 - Dec 2015
6 months
Rabat, Morocco
• Set up communication and lobbying strategies for top management of corporate and governmental key accounts • Conduct macroeconomic market researches & provide recommendations (market depth, competitive intensity...) • Write articles (native advertising content, weekly finance press review) Key takeaways : lobbying strategy | event management | native advertising | writting | market research |
Education
KEDGE Business School
ESC Master Programme Grande Ecole
2013 - 2017
5 years
Université Paris Nanterre
2009 - 2013
5 years