Pierre-Jean Hillion

I help product-led startups design scalable acquisition, activation, retention, and monetization systems to drive predictable revenue and long-term growth. I can help you with: 🔹 Product-Led Gowth & Sales (PLG + PLS): Implementing the right mix between self-serve growth & sales-assisted conversion. 🔹 Acquisition & Organic Growth: Scaling demand through SEO, content loops & paid marketing. 🔹 Activation & Retention: Improving onboarding & product engagement through experimentation & lifecycle marketing. 🔹 Monetization & Pricing: Optimizing pricing & conversion paths for revenue growth. 👉 If you’re a startup looking to structure your growth strategy and scale, let’s chat.

Rayon.design is the fastest tool to create perfect architectural drawings. My mission was to structure and scale Product-Led Growth (PLG) and Product-Led Sales (PLS) strategies to drive sustainable growth and optimize conversions. Some key achievements: 1. Product-Led Sales Funnel: Scaling high-quality demo bookings • Developed a PQL (product-qualified lead) scoring system to segment users into PLG (self-serve) vs. PLS (sales-assisted). • Built automated CRM campaigns to engage high-value leads and drive demo bookings. • Results: 5–6 fully automated demo bookings per week with ICPs. 2. Organic Growth Engine: +130% traffic on SEO pages & 2M+ monthly Pinterest views • Built a scalable content engine repurposing templates into SEO pages, Pinterest pins, and blog articles. • Launched 30+ SEO landing pages targeting strategic keywords (use case, persona-based, “alternative to” pages). • Pinterest Growth: +4,900% impressions in 6 months (40K to 2M+ views), publishing 3,000+ pins and driving a regular flow of sign-ups. • SEO Traffic: +130% organic traffic in 6 months, with a system designed for long-term growth. 3. Paid Acquisition & Growth Experiments • Managed Google Ads and Meta Ads campaigns targeting architects and interior designers with an LTV/CAC > 3. • Built and optimized campaigns and creatives to target ICPs while reducing CAC. 4. Student Referral Program: From MVP to viral loop • Designed and tested a referral program MVP to validate the concept. • Scaled the program with tech integration, creating a viral acquisition loop. • Results: Boosted student sign-ups and drove continuous low-cost acquisition.

Skills: Marketing · Product · Revenue · Growth

Launch of Geowallet, a new SAAS designed by Blocs & Compagnie : • Set-up of Acquisition & Sales stack, Tracking plan • Enrollment of first users (beta test) and customers • Feedback loop build with the engineering team to improve our product during the beta test and find product market/fit • Users researches • Closing first partnerships • Paids Ads (Facebook + Google) • SEO, content creation (landing pages, blog, calculators), website management Tool stack : ⏩ CRM : Hubspot ⏩ Google Suite : Analytics, Search console, Tag Manager, Ads ⏩ Facebook Ads ⏩ CMS : Wordpress + Umso ⏩ Automation : Zapier & Phantombuster ⏩ SEO : SEMRUSH & SimilarWeb

I worked at Lifen in the Inside Sales team, whose goal is to help liberal doctors to digitalize their communication and modernize their activity : • Prospection, closing and account management of doctors, through an email & call strategy • Growth strategy : creation of emails & calls cadences, writing of email templates, design of sales content (videos, presentations, commercial offers) • CRM : Key User Salesforce for the Inside Sales team

Koala designs innovative travel insurance products, sold 100% online. I set up a Growth/Partnerships B2B strategy with 0€ of Marketing : • Creation of the entire acquisition/sales funnel • Lead generation : emailing + content from a pipe of contacts created from scratch ➡️ +50 meetings booked and thousand of contacts created into CRM • Set up of partnerships with European airlines and travel agencies ➡️ 1 airline - 700k passengers/year, and 2 travel agencies - +50k passengers/year closed

Endeavor works to catalyze long-term economic growth by selecting, mentoring, and accelerating the best high-impact entrepreneurs worldwide. I worked in the Digital Marketing department, where I participated to the development of a new Content Marketing strategy : • Benchmark of high-impact entrepreneurs and promotion of their activities (videos, cases studies, success stories) • Newsletters writing • Researches on different topics to support the Marketing team

Marketing Internship in the "Editions Legislatives", famous French legal editor: • Participation in a customer investigation (appointments, realization and analysis of reports ) • Presentation of the HR service to the customer relationship service • Case studies on HR and professional social networks • Campaigns of phoning