Pitto Marine

Objective: Supported CRM team on cross-functional and technical topics → Continuous improvement projects and bug follow-up with tech teams: transactional emails, triggers, customer account, email recommendations (briefing, JIRA ticket creation, monitoring, QA) → Continuous improvement of the tool, data model, and data quality in collaboration with data and tech teams → Pre-migration audit of transactional emails from Mandrill to Iterable (data and content) → Built activity tracking dashboards → Established a control group methodology to measure incremental revenue → Continuous training for teams on CRM tools and KPI reporting → Managed projects: email design system creation, benchmarking, and testing of new tools (Dartagnan)

Objective: Industrialized, professionalized, and implemented CRM tools and processes → Developed marketing automation strategy across the customer lifecycle, from acquisition to retention → Managed, monitored, and tracked automated campaigns (lead gen, onboarding, in-life, reactivation, abandoned cart, etc.) → CRM tool migration (Marketo to Iterable): defined requirements, benchmarked tools, set up in collaboration with tech teams, migrated and optimized processes → Created educational materials and trained cross-functional and CRM teams → Continuous optimization of the tool, data model, and data quality, in collaboration with data and tech teams

Objective: Created a CRM team, defined omnichannel CRM strategy across five languages (FR, IT, DE, EN, ES) → Audited current systems, optimized and built CRM strategy → Implemented omnichannel contact plan (emails, SMS, push notifications) → Managed CRM platform: segmentation, planning, A/B tests, design, HTML, configuration, and KPI tracking → Developed CRM communication calendar → Created performance reports and KPI tracking → Supported and trained internal teams (marketing, customer service, communications, product) on CRM best practices → CRM tool migration (Intercom/Sendgrid to Adobe Marketo), set up in collaboration with tech teams, migration, and improvement of the existing, training and support → Continuous improvement projects and bug tracking with tech teams: transactional triggers, customer account, email recommendations (briefing, JIRA ticket creation, monitoring, QA) → Recruitment of one person and budget management

Objective: Managed Disney France and Disneystore.fr databases and launched a new loyalty program CRM - Managed and produced email campaigns (agency follow-up, targeting, creation, HTML, sending, testing) - Managed CRM communication calendar (product launches, e-commerce, editorial content) - Reporting and improvement suggestions - Supported internal clients in CRM strategy Project Management - Redesigned loyalty program (offer, website, new customer journeys, and associated CRM communication plans) Acquisition - Agency oversight for data collection campaigns Data - Managed segmentation and targeting - Oversaw and structured quantitative and qualitative studies

Skills: Digital Content · Presentations · Make Things Happen · Web Content Writing · Teamwork · Google Analytics · Lead Generation