Pola Henderson
Senior Communication & Content Marketing Manager
Salary / Daily rate
Paris, France
Freelance
Remote only
Skills
Languages
About me
Intro
Senior communication and content specialist with 15+ years of experience across corporate, startup, and freelance roles in Europe and the US. Advises on content direction and delivers high-impact campaigns, community engagement, and digital marketing for clients in tech, travel, and EU-funded sectors. Brings a cross-cultural, flexible approach and a track record of exceeding goals in audience growth, reach, and relationship-building.
Work experience
Founder & Senior Communication Consultant
JA MediaFreelance
Jul 2010 - Present
16 years 4 months
Remote
Supports global brands with content strategy, communication, and hands-on execution, tailoring solutions to changing needs. Former clients include Visit Valencia, Michelin, Ryanair, Paris Perfect Rentals. Develops SEO-optimized blogs, newsletters, and audience messaging, enhancing reach and engagement. Advises clients on brand messaging and digital content; projects range from tech to tourism sectors.
EU Projects Communication Consultant
SocieTeQFreelance
Feb 2025 - Present
1 year 9 months
Remote
Manages communication initiatives for European projects in innovation, sustainable tourism, cultural heritage, education & entrepreneurship, supporting partners with proposal writing and dissemination.
Content Manager: B2B Events
Informa Markets
Oct 2022 - Oct 2023
1 year 1 month
Paris, France
Produced multilingual digital content for B2B campaigns, achieving a 25% increase in website traffic. Collaborated with teams across departments to successfully promote a Monaco conference that welcomed 18,000 participants, bringing attendance back to pre-pandemic levels after three years.
Content Manager & Partner
Kantree
Mar 2019 - Oct 2022
3 years 8 months
Remote
Led content marketing for a European SaaS platform, building a bilingual blog (English and French), YouTube channel, and monthly newsletters achieving 20-30% average CTR. Tripled the number of keywords ranked in Google's top 20 search results; boosted online visibility by 8%. Doubled brand visibility via earned media in Forbes, TechCrunch, Sifted, and podcast features.
Communication Manager: EU Project
SmartX Europe (Horizon 2020)Freelance
Aug 2019 - May 2022
2 years 10 months
Remote
Oversaw dissemination activities for a 13-partner EU consortium, designing & executing digital strategies. Produced digital content (web copy, blogs, newsletters) with 40–50% click rates, well above benchmarks. Built and maintained a community of 2,000+ innovators across Europe; increased project participation. Led consortium-wide branding, event promotion, and milestone communications
Business English Coach
inlingua® Ile de France
Sep 2016 - Mar 2019
2 years 7 months
Paris Area, France
Trained hundreds of professionals and executives in Business English and cross-cultural communication. Clients included: financial institutions, French state agencies, media outlets, and luxury fashion brands.
Marketing Coordinator
Association Management Center
Nov 2008 - Jul 2012
3 years 9 months
Chicago, IL, USA
Communication Manager
A Personnel Commitment Recruiting
Jun 2006 - Jul 2008
2 years 2 months
Chicago, IL, USA
Education
New York Film Academy
Certificate, Screenwriting
2023 - 2023
8 months
Roosevelt University
Master of Science (MS), Integrated Marketing Communications
2004 - 2006
2 years 1 month
University of the National Education Commission, Krakow
Bachelor of Arts (BA), English
1999 - 2002
3 years 1 month
Licenses & certifications
Content Marketing Certification
Issued: Mar 2021
SEO Specialist Certification
Issued: Feb 2021