Porsha Thomas

Vanderbilt is a research university based in Nashville, Tennessee. I work with the Communications and Marketing team to bring the university’s academic and research mission to life across platforms. I write editorial features for Vanderbilt Magazine and university news channels, spotlighting students, faculty, and alumni who are shaping the world through innovation, scholarship, and advocacy. I also craft cross-channel brand copy for Vanderbilt campaigns and the Quantum Potential podcast—connecting Vanderbilt with prospective students, supporters, and global audiences.

GoDaddy Studio is a content creation tool for small business owners looking to create easy sales and educational content on social media and online. I write themed placeholder copy for the app's customizable templates.

GOWRKGRLS is a brand that’s had nine lives. In its current state, GWG makes media for millennial working women covering the issues that affect our livelihood. I created GWG in 2017 to pick up where Ladypreneur League left off. I went on to provide strategy and consulting services for businesswomen focusing on branding, marketing, and sales. I’ve built program curriculums, designed and executed our brand marketing strategy, and engaged GWG community members using data-driven content marketing focused on business development and well-being for women entrepreneurs. I’ve built marketing partnerships with brands and organizations such as Skillshare, Mailchimp, Shopify, General Assembly, Atlanta Contemporary, Forté Foundation, Career Contessa, Dream Warriors Foundation, and more.

Daily Harvest is a direct-to-consumer food brand making it easier for folks to eat more plants by delivering one-step-prep meals built on organic fruits + veggies. I worked with Daily Harvest's Creative team providing brand copywriting across the company's various marketing channels and top-editing stories for Daily Harvest's content hub. I focused mainly on writing copy for print pieces (direct mailers and product packaging), but also wrote email marketing campaigns, website landing pages, collection names, product descriptions, product launches and activations, campaign swag, and more.

Nicely Built (now Acadia) is a marketing agency focusing on e-commerce website development. I was hired as a content and marketing specialist to develop the agency’s brand voice and content marketing strategy. I managed Nicely Built’s email marketing and social media presence. I created educational content for brand partnerships with Shopify, Mailchimp, Brand Camp, The Southern C, and AmericasMart Atlanta. I managed the Nicely Built-hosted Shopify Meetup Atlanta and Mailchimp Meetup Atlanta events in person and virtually. On the client side, I developed email marketing strategies for e-commerce merchants and lifestyle brands, including content strategy, email template design, email list segmentation, and automation strategies. I trained clients to analyze campaign metrics to drive strategy and on mar-tech software functionality.

Ladypreneur League was an online magazine and community I founded in 2013. I developed the brand voice and look. I ran a team of contributors who provided editorial content. Our breakout column, Ladypreneurs We Love, featured interviews with women founders such as Marie Forleo, StitchFix's Katrina Lake, Justina Blakeney, Ellevest's Sally Krawcheck, TheSkimm's Carly Zakin and Danielle Weisberg, and more. I developed in-person and online programming and events. I managed our social media presence. I designed all marketing collateral. I built collaborative relationships with brands such as Career Contessa, Ellevest, General Assembly, Skillshare, WeWork, and more.

Zulu Creative is a Houston, Texas-based creative agency. During my time there as a copywriter and buzz marketing associate, I wrote press releases and digital marketing copy for lifestyle clients spanning from museums to wine bars, trendy grocers, and hair salons. I pitched client news to local media. I managed and grew clients’ social media communities. I provided clients with social media training. I managed client email marketing campaign and designed drag-and-drop email templates. I designed marketing collateral and assisted in planning client marketing events.

JULIB.com was a New York-based email newsletter with multiple city editions. During my time at the company as writer and editor, I wrote articles featuring local boutique and restaurant openings for the Dallas, Texas, and Washington, DC editions. I edited feature stories contributed by writers in multiple JuliB markets.

The Gypsy Wagon (now Favor The Kind) is a clothing and home decor store based in Dallas, Texas. During my time there as a marketing coordinator, I planned in-store events. I drafted and distributed press releases for product and event launches. I managed the store’s social media platforms. I styled, photographed, and edited product shots. I wrote product descriptions for The Gyspy Wagon website and managed online orders. I designed in-store signage and digital marketing materials.

DailyCandy was a New York-based email newsletter with multiple city editions. I wrote for the Dallas edition, where as an editorial intern, I contributed 250-word features about the Dallas food and shopping scene. I sourced content for Dallas Weekend Guides. I assisted the City Editor with on-site support at DailyCandy activations and events.