Pragya Saraf
Product Marketing Intern
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Product marketing specialist with 1+ years in B2B SaaS and competitive intelligence at leading tech companies. Expert in GTM strategies, market analysis, and data-driven product positioning for integration and EDI solutions. MSc-educated marketer ready to drive your product's market success through strategic insights and cross-functional collaboration.
Work experience
Product Marketing Intern
Axway
Sep 2024 - Jul 2025
11 months
Paris, France
- Led competitive intelligence projects analyzing key competitors in the B2B and integration market. - Provided data-driven insights to improve product positioning and messaging for Axway’s B2B solutions. - Collaborated with cross-functional teams to enhance go-to-market strategies for Axway's EDI and integration products.
Market Analyst
DeepScouting
Apr 2023 - Jul 2023
4 months
Marseille, France
- Collaborated with DEEPSCOUTING, shifting focus from B2B to B2C in fantasy football and sports betting. Conducted targeted surveys, gathering user data (age, gender, location, occupation) for tailored decision support tools. - Explored bettors' habits, analyzing bet types, frequency, and preferred platforms for insights. Investigated key decision sources—news websites, sports analysts, and social media—shaping integrated features. - Examined factors influencing decisions, including player/team statistics, historical data, and expert opinions, guiding feature development. - Analyzed budget allocation across bet types, providing foundational insights. The project's data-driven approach paved the way for DEEPSCOUTING's successful B2C expansion.
Product Marketing Intern
Bridl
Apr 2023 - Jul 2023
4 months
London, UK
Marketing Research Intern
Space Renaissance International
Mar 2022 - Jul 2022
5 months
Kolkata, West Bengal, India
Marketing Associate
Panghat Sarees
Dec 2018 - Dec 2021
3 years 1 month
Kolkata, West Bengal, India
Worked as a trainee under accounts department. Trained in customer relationship management. Assisted in daily operations of store management & supervision of store.
Intern
Niharika Paints & Chemicals (P) Ltd.
Sep 2018 - Dec 2018
4 months
Kolkata, West Bengal, India
Interacted with customers, managed customer orders, executed the orders. Assisted the Graphics Designing Team and taken care of the designing department.
Education
KEDGE Business School
Master of Science - MS
2022 - 2025
2 years 9 months
NMIMS CDOE
Diploma of Education
2021 - 2022
1 year 1 month
Jadavpur University, Kolkata
Bachelor of Commerce
2015 - 2018
3 years 1 month
Pratt Memorial school
High School Diploma