Priscila Antunes

I help founders, leaders, and legacy businesses elevate their brands, modernize their marketing, and drive meaningful growth. As a fractional CMO, consultant, and freelance marketing manager, I provide strategic direction, creative clarity, and hands-on leadership without the commitment of a full-time hire. Through my consultancy, I support clients across three core pillars: • Brand & Marketing Strategy – Crafting positioning strategies, brand narratives, and go-to-market plans that resonate with the right audience and drive results. • Execution & Leadership – Leading campaigns, managing marketing teams, and turning strategy into action through SEO, paid media, and conversion-optimized content and websites. • Transformation & Personal Branding – Supporting businesses in digital transition and entrepreneurs in building a presence that aligns who they are with what they offer, online and offline. From scaling startups to refreshing legacy brands, I tailor each engagement to the business stage, internal resources, and growth potential. My approach is collaborative, efficient, and designed to clarify how a brand is seen, heard, and remembered.

Led marketing efforts for software products and services, contributing to the development and execution of the company's strategy from the start. • Created and optimized content (emails, SEO articles, social media posts) to boost customer engagement and sales. • Developed creative concepts for branding, promotions, and website visuals. • Conducted market research, improving products based on customer insights. • Produced demo videos and customer interviews, driving engagement and retention. • Managed global messaging, ensuring culturally relevant translations across markets. • Increased SaaS sales via social media strategies and paid campaigns.

Worked as a freelancer from Brazil, collaborating with clients globally on marketing and design projects. • Top-rated freelancer, exceeding client expectations. • Managed social media accounts to expand brand visibility. • Designed promotional materials and photo albums using CorelDraw, Photoshop, and InDesign. • Led email marketing campaigns from design to performance analysis. • Translated website and e-book content (English to Portuguese).

In my first role as a marketing professional, I led a variety of projects, ensuring impactful campaigns that enhanced brand visibility and engagement. • Coordinated a design team and managed print operations for quality marketing materials. • Oversaw website content and social media platforms, driving online presence and engagement. • Designed visuals, marketing materials, and email campaigns to attract and retain clients. • Optimized internal processes using Excel for streamlined workflows. • Wrote press releases and organized events to strengthen the company’s public image. --------------------- Additional Experience • Business English/Portuguese Trainer – Learnlight • English Consultant – iTutorGroup • English Language Teacher – Number One Idiomas (Language School)