Priscila Ferreira

Supporting organizations in shaping brand narratives, designing user-centered services, and building meaningful experiences across digital and physical touchpoints. Bridging research, strategy, and storytelling to help companies and creatives navigate complexity, connect with communities, and drive innovation.

At CIID I have the pleasure to teach students the "Video Interactions" course. In this course I guide students through the elements that make a design video and introduce them to the tools that will allow them to prototype and communicate more efficiently in this medium. By the end of the course, students should be able to make their ideas concrete through the use of video and see it as an important tool to support reflections and engage with the audience, increasing the perception of their design work.

Senior Service Designer / UX Researcher – Fjord, part of Accenture Song (2017 – 2024) Led qualitative and quantitative research across multiple markets to uncover user needs and cultural trends. Developed insight frameworks connecting research, strategy, and design to guide complex digital product and service decisions. Facilitated co-creation workshops with clients, stakeholders, and users to align visions and generate collaborative solutions. Translated findings into clear strategic narratives, supporting UX and product teams in creating consistent, user-centered experiences. Acted as a bridge between research, branding, and innovation, ensuring solutions met both user needs and business objectives. Key projects Volvo – User Research Lead & Experience Strategist Planned and led multi-country UX research to uncover system pain points and user needs. Translated findings into product opportunities and worked closely with UX designers to shape intuitive, user-centered platform experiences. Aligned stakeholders around a shared vision through insight-driven strategy. United Nations – Service Design Lead Directed global research and co-creation workshops for a carbon reduction initiative. Synthesized complex system insights into actionable service frameworks, bridging brand strategy and user needs. Delivered early-stage prototypes and roadmaps to guide product and policy development.

No Drama is a social platform that idealizes, consults, curates, and produces diverse kinds of projects based on the queer culture agenda. The platform manifests itself in various ways to give the queer community a safe and open environment to speak and be heard and offer all individuals a chance to connect. No Drama aims to connect with groups and collectives in the international queer scene; to build stronger bonds and bring ideas to life.

At Kowarick, a textile importer in Brazil, I was hired to be part of the product development department being responsible for market research to anticipate trends that inspired the sales and creative team with updated and innovative view on the fashion market. Every season this view was translated in form of workshops and new audio-visual material that was created to translate trends, drive sales and increase brand loyalty. There I was also responsible for aligning the goals of the administration to the creative team and for having a close contact with the main international suppliers and costumers,