Quentin Rouxel
Full-Stack Marketer & Product Lead (PMM, CPO, CMO)
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
I’ve spent the last decade building and marketing products across SaaS, travel, fintech and sport — always with the same approach: stay curious, learn fast, test ideas in the real world, and ship value continuously. I love turning messy problems into sharp positioning, GTM clarity and tangible results for teams who want to move quickly and grow with intention.
Work experience
Co-Founder & CEO
VIQTORY
Sep 2023 - Present
3 years 2 months
Paris, France
NextGen Athletes Marketing Solution powered by AI, driven by Passion. Viqtory is an AI-powered SaaS fixing Sport Sponsorship inefficiencies with Data Intelligence. Overview of my large panel of tasks done: . Conducted 100+ discovery interviews to validate hypotheses and refine product positioning. . Creation of a Dynamic Athletes database combining sport, media, and data storytelling. . Building +25 Automated Workflows to collect, qualify, nurture & update Smart Data. . Dev of an AI-powered matchmaking system scoring Athletes based on a brand’s brief. . Owned end-to-end Branding, Positioning & Messaging across sales collaterals. . Managed sales pipeline worth €500K+ Gross Margin. . Closed deals with Nike, Cisco, Quick, Alibaba, Auditoire... . Recruitment & management of 1 data engineer trainee + Freelancers Main tools: Airtable, Supabase, Softr, Lovable, n8n, LLMs, Hotjar, Tally, Sales Nav, Lemlist, Notion
Director Athletes Marketing
Freakkick, le conseil qui marqueFreelance
May 2023 - Mar 2024
11 months
Paris, France
Skills: Réseau professionnel · Analyse des données
Product Marketing Manager
Trustpair
Aug 2022 - May 2023
10 months
Paris, France
As the first Product Marketing Manager, I had the pleasure to initiate and lead various topics aiming at strengthening Trustpair unique positioning while boosting customer acquisition and retention. . Bridge between Product 🤜 🤛 Revenu team (Sales, Pre-Sales, Account Management, Marketing, CS) . Product (re)Positioning from A to Z . Sales Enablement : Deck, Battlecards, One-pagers, Brochures (in FR and EN for the 🇺🇸 market) . Go-To-Market : MVP, feature and technical releases (Intercom, Hubspot, SendingBlue) . Metrics implemented : NPS & Sales Confidence Score
PRO SKY
Mar 2015 - Jul 2022
7 years 5 months
Paris, France
Director Marketing & Product Development
Feb 2019 - Jul 2022
3 years 6 months
Paris, France
*Leading the vision, definition and execution of new products *Facilitating discussion between internal & external stakeholders to ensure alignment of the roadmap with our overall mission and strategy *Owning the product roadmap *Change Management (SCRUM ceremonies, Value Steam Mapping, Metrics Based Process Mapping...) *Building a Product team *Definition and Reporting on Company OKRs related to Product and Growth
Head of International Marketing
Feb 2017 - Mar 2019
2 years 2 months
Cologne Area, Germany
🛫 Shaping PRO SKY's mission to simplify Group & VIP flights into reality 🚀 Product Manager & Marketer: https://findandfly.pro-sky.com/ • Understand customer needs through market analysis and customer development interviews. • Creation of new online services that add values to our clients of all over their customer journey. • Management and coordination of on-going product developments. • Go-to-market: drive the launch of new product. Make sure that the USPs are clear and relevant. • Definition and tracking of metrics. • Empowering internal stakeholders to use and sell our products. • Problem solving: interface between front end and back end. 💻 Marketing communication: • Build, launch and report of marketing campaigns (Emailing - Content Marketing - Newsletters…) • Optimisation of web marketing strategy to increase web traffic & sales inquiries (SEO - SEA) • Set up and measure of Key Performance Indicators 👨✈️ Management role: • Leading the Marketing department (4 people) • Leading a Global Development team (9 people) • Managing external stakeholders: Web agency, design agency, corporate journalist…
International Marketing Manager
Mar 2015 - Mar 2017
2 years 1 month
Cologne Area, Germany
Based in Brazil then Germany, my main tasks were: Online marketing activities: • Relaunch of our websites www.pro-sky.com: Structural work (mock-up version on Wordpress & WIX), sourcing of web agencies & web designer • SEO strategy and SEA campaigns • CRM: (re)qualification of contacts by target group and interests • Newsletter and e-mailing campaigns (tool: Evalanche) • Creation and development of Social Media strategy • Production of 8 videos: Conceptional and operational work Offline marketing activities: • Creation of Sales Tools: Sales sheet, internal eBook, infographics • In charge of an annual report (PRO SKY Destination Report) • Development of a new brand for Private Jet customers (www.proskyprivate.com) • Corporate strategy: Competitor analysis, SWOT and recommendation
International Marketing - New Product Development - CEO Assistant
PRO SKY
Mar 2014 - Oct 2014
8 months
São Paulo, State of São Paulo, Brazil
Pro Sky offers customised air travel in Private Jets and for Groups. The company’s portfolio of services includes: - Aircraft Charters - Airline Tickets for Groups - Private Jets - Airport & Inflight Services
Assistant Brand Manager
Orangina Schweppes
Aug 2013 - Mar 2014
8 months
92300 Levallois-Perret, France
➢ Follow-up and Analysis of the business performance (baseline and promotion) ➢ Analysis of our main competitors and new products on the Juice market ➢ Development of new products (new recipes / new design of the packaging) ➢ Preparation of data towards our Key Account Manager to help them into the negociation with retailers ➢ Development of the digital strategy on Facebook for Sunny Delight France ➢ Creation of press advertisings for professional magazine (Linéaires / LSA / ...) ➢ International relation with our Spain supplier for the production of our new packaging ➢ Management of the requests with our consumer service
Category Manager and Merchandising Assistant
Mondelēz International
Aug 2012 - Jan 2013
6 months
Région de Paris, France
In charge of 4 categories of product into the biscuit division. ➢ Follow-up of business performance on Nielsen to maximize sales through assortment and merchandising ➢ Link between the Commercial Direction and the Marketing department for all projects and concerns ➢ Organization of in-store animations and creation of promotional instore instruments (200K€) ➢ Merchandising plans and strategy ➢ Creation of instore radio advertisements
Assistant Sales Manager
Coca-Cola Enterprises
Jul 2011 - Oct 2011
4 months
Région de Paris , France
➢ Management of a portfolio of 200 grocery stores in Paris ➢ Increase the distribution of our brands portfolio in stores ➢ Expansion of CCE visibility thanks to the establishment of marketing tools ➢ Negociation of instore operations for the 125th anniversary of the company ➢ Control of the application of national contracts between CCE and grocery stores
Seller
Esprit
Jul 2010 - Oct 2010
4 months
22500 Paimpol, France
Education
NEOMA Business School
Master’s Degree
2010 - 2014
4 years 2 months
Corvinus University of Budapest
M2
2013 - 2013
2 months
IUT Saint Brieuc
DUT Techniques de Commercialisation
2008 - 2010
2 years 2 months
Licenses & certifications
Les fondements du growth marketing
Issued: Jun 2023
Lead Product
Issued: Dec 2021
Contextual Marketing Certification Course
Issued: Jul 2020
Scrum: The Basics
Issued: Jun 2020
Growth-Driven Design
Issued: Jun 2020
Technology for Product Managers
Issued: May 2020
Product Management Tips
Issued: May 2020
Email Marketing Certified
Issued: Jul 2019
Inbound Marketing
Issued: Nov 2018