Rabiah Coon

Senior Digital Project & Programme Manager | SaaS, CMS & Platform Implementations | Digital Transformation | Product

Salary / Daily rate

London, UK

Mobility: United Kingdom, London

Freelance

Can come onsite

Skills

CMSProduct ManagementAgile CoachingLLMs / Large language modelsDigital TransformationBusiness AnalysisChange ManagementHubspotScrumMarketing StrategySEOLead GenerationJiraTesting & QASupply Chain ManagementTrainingCustomer ServiceSales Strategy

Languages

English (Fluent)Spanish

About me

Intro

Senior Digital Project and Programme Manager with 15+ years of experience delivering complex CMS, platform, and multi-channel digital programmes for global organisations across pharma, ecommerce, travel, and product-led environments. An experienced Product Manager, I turn ambitious digital strategies into working, on-time, on-budget reality. My expertise spans delivery, business analysis, and change, with deep experience in AEM Sites & Assets (DAM), HubSpot, and large-scale replatforming. I am known for bringing clarity to complexity, creating effective delivery environments, and maintaining momentum across multi-workstream programmes. Currently seeking Senior Project Manager or Program Manager roles within values-led, collaborative, and impact-focused organizations.

Links

Work experience

Technical Product Delivery Lead

Daiser

May 2026 - Present

6 months

Remote

Business analyst and project manager

Digital Project Manager & Web Consultant

Freelance

Feb 2025 - Present

1 year 9 months

London, UK

– Provide digital platform and website delivery for small businesses and creative professionals, managing projects from discovery through launch. – Deliver website implementations using WordPress, Squarespace, and Wix – Lead discovery, requirements gathering, and delivery planning – Coordinate design, content, and technical workstreams – Support clients in adopting new platforms and improving their digital presence

Creator, Host, Editor

More Than Work Podcast

Sep 2020 - Present

6 years 2 months

– Founded and run a purpose-driven podcast exploring how people build meaningful lives alongside and beyond their careers. I own the end-to-end delivery of the podcast as a digital product, from concept and production to marketing, distribution, and audience growth. – Curate and produce all interviews, managing guest outreach, scheduling, and editorial direction – Own the full production workflow, selecting and managing recording and editing technology, post-production, and publishing

Senior Project Manager – Content & Delivery Support

3|SHARE

Aug 2024 - Dec 2025

1 year 5 months

London, UK

– During a planned gap between client engagements, I supported delivery teams as a senior-level content author on a major client's AEM multi-site engagement. – In this role, I partnered closely with Project Managers, Content Leads, and developers to ensure assigned content delivery stayed on track, risks were surfaced early, and client expectations were met. – Acted as a senior delivery support resource within an AEM Sites & Assets environment, ensuring content readiness aligned with project timelines – Authored, updated, and structured content using Adobe Experience Manager (Sites, Assets, Experience Fragments, Content Fragments) ensuring SEO best practices were followed – Applied delivery best practices to content workflows, flagging dependencies, risks, and scope impacts – Updated and created documentation for use by other authors – Brought a project manager's perspective to content execution – This interim assignment strengthened my hands-on AEM expertise while maintaining continuity in senior project delivery responsibilities. – During this time I also joined the internal Al advisory team helping formulate change management processes around adding Al into team members' workflows.

3|SHARE

Apr 2016 - Jul 2024

8 years 4 months

Greater London

Senior Marketing Manager

Jul 2021 - Jul 2024

3 years 1 month

Greater London

– Moved into this role as a deliberate expansion of my delivery background and recognition of my writing skills, applying programmme leadership, stakeholder management, and systems thinking to marketing, communications, and growth initiatives. – The role proved highly effective, delivering measurable improvements across brand visibility, engagement, and internal communications, before wider financial constraints impacted long-term resourcing. – As Senior Marketing Manager, I lead both internal and external communications to strengthen 3|SHARE's brand visibility and support business growth. I oversaw digital marketing strategy, social media presence, content creation, and company-wide communications that connect teams and clients. – Developed and executed the company's outbound marketing strategy, increasing brand awareness and lead generation across web, social, email, and events. – Managed and optimised the HubSpot website, overseeing content design, SEO, analytics, and UX improvements to boost engagement and conversion. – Produced multi-channel creative assets – videos, blog content, and campaign collateral – reinforcing 3|SHARE's positioning as a trusted Adobe Experience Cloud consultancy. – Partnered with Sales to create data-driven campaigns aligned with client trends and market opportunities. – Enhanced internal communications through a redesigned All-Hands program and newsletter, improving participation and team engagement. – Collaborated with Digitas/Publicis Groupe to amplify 3|SHARE's visibility as a partner agency. – Impact: – ↑ 12% website traffic | ↑ 14% email open rates | ↑ 32% social media engagement

Sr. Project Manager

Apr 2016 - Jul 2021

5 years 4 months

Greater London

– As Senior Project Manager, I lead cross-functional teams in delivering enterprise-level CMS and digital solutions including AEM Sites & Assets, DAM implementations, and website replatforms for global clients in ecommerce, pharma, and travel. I managed multiple concurrent projects from discovery through launch, ensuring delivery aligns with both business goals and technical excellence. – Managed complex Agile projects with distributed teams and third-party vendors, overseeing scope, budgets, timelines, and risk mitigation for engagements up to £3M. – Served as the primary client contact, facilitating transparent communication, resolving escalations, and aligning expectations throughout the project lifecycle. – Combined project management and business analysis, creating functional requirements, user stories, and user enablement guides that ensure long-term client success. – Led Scrum ceremonies, prioritization sessions, and retrospectives to drive focus, unblock progress, and continuously improve team performance. – Partnered with the PMO to implement delivery process improvements and enhance internal collaboration and reporting standards. – Impact: – 96% of projects delivered on time and on budget | Secured multi-year client partnerships | Developed reusable onboarding materials adopted across accounts

Senior Product Manager, Ecommerce

Fossil Group, Inc.

Dec 2014 - Feb 2016

1 year 3 months

Richardson, TX, USA

– As Senior Product Manager for Fossil.com, I led the redesign and global relaunch of the brand's ecommerce platform across six countries—delivering a scalable, localized experience that improved site performance and business agility. – Acted as Product Owner throughout the development lifecycle including planning, prioritization, testing, and release, while collaborating with Marketing, Brand, Merchandising, and Customer Care stakeholders. – Worked with Agile coach to enable Fossil's transition to Agile, creating workflows in Jira, training cross-functional teams, and aligning IT, business, and vendor processes. – Managed requirements, user stories, and wireframes for roadmap initiatives across Fossil.com and Skagen.com, ensuring clear communication between technical and business teams. – Led integration projects with internal and third-party systems, conducted UAT, and guided global launch readiness. – Developed a new issue intake and enhancement process, streamlining roadmap prioritization and improving delivery speed. – Served as SME for AEM 6.0, supporting content authoring and training for global teams. – Impact: – Successfully launched a multi-country ecommerce platform, reduced bug resolution time by 30%, and created standardized workflows adopted across regions.

GroundLink

Jul 2011 - Dec 2014

3 years 6 months

Senior Director of Product

Mar 2014 - Dec 2014

10 months

– Oversee the Product Management team consisting of two product managers (Mobile and Operations/API). – Product Manager for website (GroundLink.com) – Assist with management of SEO on the website – Manage the company's product roadmap – Participate in daily standup meetings (Scrum) – Manage project tasks and timelines for product development and special projects (interim Project Manager) – Document Business Requirements and Processes with Business Stakeholders – Collaborate with Graphic Designer to create user interfaces that are simple and effective for users (consumers, business users) – Work with external contacts to ensure effective communication during integrations – Conduct User Acceptance Testing sessions with Business Users – Assist with construction of test cases for QA – Conduct UAT as well as check out once releases are shipped to the production environment – Actively participate in discussions with key external partners – Utilize Liferay CMS to make site changes – Key Milestones in 2014: – Launched website with completely new design and code-base in February, 2014. – increased conversion over previous site – improved in standard e-commerce KPI's (Bounce Rate, Page Views) – implemented new features (Book on Behalf of another Passenger, Edit Reservation) – Launched native Android consumer application in May, 2014. – Lead GroundLink product team on additional integration projects.

Director, Product Management and Integrations

Feb 2013 - Mar 2014

1 year 2 months

– Product Owner of all GroundLink consumer-facing and driver applications, responsible for the successful management of consumer-facing and internal products including e-commerce website, and two multi-platform mobile apps. – Manage the internal applications and api integrations Product Manager. – Manage product roadmaps – Manage project tasks and timelines for product development and special projects (interim Project Manager) – Participate in Agile Product Development process – Document Business Requirements and Processes with Business Stakeholders – Collaborate with Graphic Designers to create user interfaces that are simple and effective for users (consumers, business users) – Work with external contacts to ensure effective communication during integrations – Conduct User Acceptance Testing sessions with Business Users – Assist with construction of test cases for QA – Conduct QA and UAT as well as check out once releases are shipped to the production environment

Senior Product Manager, Operations

Jun 2012 - Feb 2013

9 months

New York, NY, USA

– Manage requirements, product roadmaps, QA and UAT for GroundLink's internal products including UI for dispatch and reservations teams, driver mobile applications and integration with third-party platform. – Provide support to end-users.

Senior Manager, Special Projects

Aug 2011 - Feb 2013

1 year 7 months

New York, NY, USA

– Define and publish road map for future features of consumer-facing mobile apps across three platforms (iPhone, Android and BlackBerry) and an internal mobile app, develop requirements, manage release schedule, perform QA (UAT+), track issues and desired features as requested by internal business owners and external users, develop process flows for external departments.

Mobile and Marketing Analyst

Jul 2011 - Aug 2011

2 months

– Contractor working with innovative ground transportation business performing business process documentation and analysis, and training program development for operations and marketing departments.

Interviewer and Editor

Piratepods

Aug 2006 - Dec 2012

6 years 5 months

– Conduct audio interviews with musicians, activists and filmmakers. – Edit raw interview audio into podcast format using Final Cut Studio. – Contact PR and tour management to coordinate interviews with talent. – Portfolio available upon request

Sales Consultant

Clarus Language Solutions

Jun 2011 - Sep 2011

4 months

– Managing cross-departmental project to create a sales department including creative collateral, system enhancement and sales strategy. – Implementing sales strategy to increase client base and revenue. – Assisting with social media branding.

Director of Operations

Tenth Avenue Commerce

Dec 2010 - Apr 2011

5 months

New York, NY, USA

– As one of seven original employees of a start-up e-commerce company I work closely with our contracted call center and our florist partners to establish the company as a leader in customer care and fulfillment. – Develop customer care policies and communication guidelines to align service practices to corporate goal of creating lifetime customer value including working with Social Media Manager to establish brand voice and implementing online chat to enhance customer experience. – Develop, document, and optimize processes for using three user interfaces; Microsoft AX, internal administrative site and partner administrative site including creation of requirements and test plans for releases and execution of user training post-release. – Coordinate recording of performance metrics with call center and internal team for accurate and actionable reporting of fulfillment and customer satisfaction data. – Revise policies and make recommendations for web content changes based on metrics.

Process and System Specialist, Supply Chain Operations

Provide Commerce

Aug 2008 - Nov 2010

2 years 4 months

– Training Curriculum Development – Manage and document Supply Chain Standard Operating Procedures; including establishing or updating internal, cross-departmental and external processes. – Develop training curriculum (PowerPoint presentations and practical modules), user guides and job aides for job functions across departments and users with a broad range of educational levels; including all levels of Distribution Center personnel, Purchasing, Finance, Merchandising, and external vendors. – Facilitate training for all end users and super users on system functionality and best practices. – Execute Train the Trainer sessions for new system functionality and in preparation for peak season (3 times per year). – Business Requirements – Work with system users and IT developers to document all new system and process requirements. – Document all requirements for software implementation for new business units as they are introduced. – Manage SCO Knowledgebase for all defects, enhancements and requirements. – Provide testing support prior to implementation of software changes to ensure requirements were successfully met and system defects are documented and resolved. – Identify defects prior to end user interaction with functionality preventing work stoppage. – Troubleshoot user issues; determine and resolve training issues or report, document and discover workaround solutions for system issues that cannot be repaired immediately. – Tactical Support – Provide hands-on Warehouse Managerial Support for DCs for each peak season (3 times per year). – Manage on-site operational review and preparation for all major holidays at up to 9 locations. – Event Coordination – Coordinate and manage quarterly internal Department meetings and off-site events. – Coordinate annual operational manager and supervisor meetings including facility and technical support.

Contributing Writer

TODHD - IMPULSE MAGAZINE

May 2010 - Sep 2010

5 months

– Author of occasional free-lance article for impulsemagazine.net. – Human interest and website news focus.

IT Training Lead

Provide Commerce

Mar 2008 - Jul 2008

5 months

– Create and distribute training documents, job aides, user guides and SOP's for Warehouse Management System (WMS) from point of inception through post-implementation. – Train external vendors via web-meetings on the proper use and process for our Supply Chain Advantage Software. – Train internal corporate and distribution center personnel on use of Supply Chain Advantage and Warehouse Advantage software. – Provide on-site implementation support for WMS go-lives and post-implementation to Distribution Center personnel. – Won Quarterly Star Award for Superior Contributions to the Company

Sales and Service Operations Project Specialist

Provide Commerce

Oct 2005 - Feb 2008

2 years 5 months

– Successfully manage to completion projects for Customer Service and Sales including: – Conversation Model revision resulting in 30 second reduction of average call handling time. – Execution of peak season preparation plan with cross-departmental team; tracking and identifying progress of individual and interdependent tasks ensuring peak volume readiness. – Management of 7 Customer Service Outsourcers during Mother's Day 2006 serving as main point of contact for communication and coordination of on-site support and internal team. – Provide weekly updates on status of all projects to management and key stakeholders. – Manage major business to business account for daily needs and long-term success including web content updates, sales reporting, merchandising, and communication with partners and internal departments – Won Quarterly Star Award for Superior Contributions to the Company

Customer Service Supervisor

ProFlowers (Provide Commerce)

Oct 2003 - Sep 2005

2 years

– Manage a team of 8-10 core Customer Service Associates and additional CSA's and Team Leads during seasonal ramp-up periods. – Interview and assist in hiring of seasonal CSA's. – Conduct monthly and annual reviews of CSA's including call observations and employee development plans. – Successfully developed 6 CSA's into promotions or transitions to other departments within the company. – Implement new programs to improve sales and service during peak and non-peak periods. – Sales Order Blitz increased sales of continuity programs during the Christmas holiday season. – Action Support Team, which triages and addresses escalated customer contacts, continues to support increased need for such support during peak holiday seasons every season since inception. – Special Interests and Published Works

Administrative Assistant

UCSD Housing and Dining Services, HR

Feb 2003 - Sep 2003

8 months

– Coordinate safety and policy training for new employees as well as ongoing safety training to existing employees. – Maintain employee records for new hires and update for existing employees. – Coordinate meetings with HR Director.

Student Manager

UCSD Dining Services, Canyon Vista

Sep 1997 - Feb 2003

5 years 6 months

– Worked my way from food server to Student Manager in 3 years and held that position for 2.5 years through graduation. – Created (quarterly) and maintained (daily) a schedule for permanent and student staff while managing attendance and performance directly and through a team of 10 supervisors.

Production Assistant

KSWB 5/69

Jan 2001 - Jan 2002

1 year 1 month

San Diego, CA, USA

– Manage evening Assignment Desk – Monitor video news feeds, police scanners and news wires – Write stories, lead-ins and cut-ins – Floor direct during news cast – Run telepromter during newscast – Start video clips or sound during newscast


Education

Multiverse

Level 3 Apprenticeship, Digital and Technology Solutions (Data Analytics)

2025 - 2026

1 year 2 months

Harvard Kennedy School

Public Leadership Credential, Leadership and Policy

2021 - 2022

1 year 1 month

General Assembly

N/A, Product Management, UX, Marketing

2013 - 2014

1 year 1 month

UC San Diego

Political Science, Writing, Law & Society

1997 - 2002

5 years 1 month


Licenses & certifications

Public Leadership Credential

Issued: –

Certified by Harvard Kennedy School

HubSpot Inbound Marketing Certification

Issued: –

Certified by HubSpot

Product Management: An Introduction

Issued: –

Product Management Essentials

Issued: –

Professional Scrum Master I

Issued: –

Web Analytics

Issued: Jan 2013

Certified by Google Analytics Academy

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