Racha Al Kazzi

DFC Production is a software editor specialized in educational and wellness platforms. The company created MeditBe and Permisécole. - Redesign of the MeditBe app: conducted market research and competitor analysis, defined the userflow, designed prototypes, built a scalable design system, added 3 new key features (account creation, personalized journeys, and a favorites section), carried out user testing and optimization - Revamped the MeditBe website to stay inline with the new app and improve navigation and readability (+450 new visitors) - Improved the Permisécole website and app interface: adopted a mobile-first, responsive approach, created a more accessible environment - Defined a consistent brand identity for MeditBe: typography, color palette, illustration style, tone of voice - Created themed illustrations for meditation sessions - Managed MeditBe social media: content strategy, post creation for Instagram (+55 % impressions), TikTok (+1K views), and Pinterest (+40 % redirects)

Com on Cloud is a design agency that develops brands' online presence, from logo creation to website launch. - Conceived more than 5 logos for different brands and developed brand guidelines for each one, to ensure consistency in the brand's image - Created 4 responsive websites : defined userflows, started with wireframes to pixel-perfect designs and implented prototypes - Designed social media content, following brand guidelines and platform specifications - Modeled a 3D space and integrated the brand identity for an event, ensuring an immersive experience

Limescent is a design agency that helps brands develop their social media presence and also runs promotional campaigns beyond the digital world. - Handled the online presence of more than 10 brands (local and in the ME region, including Holiday Inn), ensuring consistency and regularity of content: created engaging social media content, adapted it to different platforms, and moderated online communities - Organized video and photo shoots and edited them to convey each brand’s vision across their social media - Enhanced the visual identity of Cherry Beauty Lounge and designed new brand assets and promotional materials for multiple events - Developed a 360° campaign for Nestlé’s coffee shop, including street flyers, teasers, and online activation

Webneoo is a design agency that helps brands develop their online presence, from brand identity to social media management. - Designed visual assets and templates for social media to give a clear scope for team about the brand's image and style - Managed the online presence of multiple brands, ensuring consistency and regularity of content: created and adapted posts for each platform, and managed online communities - Allocated budgets for sponsored ads by setting up an online marketing strategy and improved target reach by more than 30% - Shot and edited photos and videos to create animated content for 4 different brands, highlighting the message of each one

World Vision is an international NGO active in more than 90 countries, focusing on humanitarian aid, development, and advocacy. - Adapted the brand guidelines to better fit the regional market - Designed the logo for a new social campaign and created brand guidelines and templates for future use - Enhanced multiple print and digital assets to align with the new branding and partnerships (roll-up banners, posters, tri-fold brochures, and social media templates)

St. Dimitrios Church is an Orthodox community that launched a community center for the elderly, funded by student housing and a catering business. - Designed the main logo for the community center and logos for its 3 different branches - Built the indoor and outdoor signage system for the center in collaboration with service providers - Created multiple print and digital assets for the center and its events (posters, tri-fold brochures, and social media templates) - Edited the layout of 4 different booklets (in Arabic and Latin) and invitation cards, and managed the printing process with the print house