Rachael Hibbert

• Own marketing strategy and execution, translating growth objectives into market priorities, positioning and an integrated demand generation plan. • Built marketing-sourced pipeline from €0 to €400K in five months for a new business line. • Established the marketing operating model: CRM structure, attribution, performance reporting and sales alignment, creating a foundation for company-wide expansion.

Built an ecosystem of tech-driven brands focused on health & well-being. • Certified as a relationship therapist. • Utilized AI-driven content production and no-code MVPs for rapid market validation. • Architected and deployed monetization models including digital products and subscription services, achieving product-market fit through audience sentiment analysis and performance signals. • Executed full-funnel growth strategies encompassing paid acquisition experiments, CRM automation, and UX improvements to optimize conversion and retention KPIs.

I help founders make smarter marketing decisions — without burning time or budget. - Tech, SaaS, Health Tech, FemTech - Marketing Strategy - Content Strategy - Brand Storytelling - Copywriting - SEO Web Writing

French headless commerce tech startup, sold in 2024 • Orchestrated end-to-end marketing roadmaps, integrating SEO, SEM/PPC, CRO, and Account-Based Marketing (ABM) to align with company revenue targets. • Delivered 30% YoY pipeline growth and a 25% increase in organic traffic through data- driven iteration and rigorous performance reporting. • Led HubSpot implementation, optimizing CRM workflows and lifecycle processes to improve lead management and operational reliability. • Facilitated cross-functional alignment between Sales, Engineering, and Product teams to refine messaging for high-value segments

American app start-up, based in France, 25 employees and $15m in CA in 2021 • Scalable Revenue Growth: Led acquisition and retention strategies that scaled annual revenue from $5M to $15M over a four-year period. • Performance Marketing: Managed a high-scale monthly media budget of $500K, achieving a 35% improvement in ROAS through continuous multivariate testing. • Unit Economics Optimization: Increased Customer Lifetime Value (LTV) by 12% by launching personalized lifecycle programs and automated engagement campaigns. • User Acquisition: Expanded organic reach to 1.4M monthly Pinterest views while boosting app downloads by 15%. • Operational Leadership: Built and managed a cross-functional team of 5, automating 90% of retention marketing operations.

• Multinational Strategy: Developed and executed comprehensive marketing plans for the UK, Italy, and Spain markets, focusing on brand positioning and revenue growth. • Collaboration: Led cross-functional initiatives between Marketing, Design, and Customer Success to ensure cohesive campaign delivery.

• Managed client projects, events and training programs for enterprise accounts (EADS, Airbus, MBDA France): planning, implementation, monitoring and stakeholder coordination. • Coordinated RFP responses and supported proposal presentations for new business.