Rachida Daouairi

Skills: Leadership · Microsoft Excel · Communication · Animation de réunions · Revues de projet · Plans de projet · Élaboration de programmes · Stratégie de communication · Techniques d’animation · Leadership d’équipe · Établissement du budget · Résolution de problèmes · Compétences analytiques · Microsoft PowerPoint · Technologie numérique · Développement de processus · Analytique · Microsoft Office · Problématiques de conservation · Support pour la mise en service · Gestion de la relation avec les parties prenantes · Synthèse · Formation · Planification de projets · Expérience utilisateur (UX) · Commerce de détail · Projets informatiques · Calendriers · Recherche fondamentale · SharePoint · Expérience client

- Omnichannel payment solution rollout within Lacoste Stores - New Tax-Free solution deployment

Implementation of Product Information management (PIM/DAM) Platform. (Build & Run) - Tender process management - management of project stakeholders (plateform partner, key users, IT experts (SAP, SFCC)) - Agile project management (Daily Meetings, backlog management, tasks assignment and follow-up)

*Pardot implementation on Marketing scope* - Identify the needs/requirements from the internal customer (Marketing teams) - Writing of users stories and functional specifications for the integration - Backlog management - Organization/Animation of workshops - Analyze and formalize business processes over the entire customer and business life cycle - Prioritize with the business lines, the VP Tech & tools excellence and the Salesforce Program Manager the processes to be implemented - Ensure the identification of key users & champions, change management, writing guidelines materials

Skills: Microsoft Excel · Plans de projet · Élaboration de programmes · Leadership d’équipe · Microsoft PowerPoint · Analytique · Microsoft Office · Support pour la mise en service · Gestion de la relation avec les parties prenantes · Calendriers · Recherche fondamentale · Expérience client

2 missions: - Business Strategy for Customer Integration within European Business Units - Migration / revamping of group returns solution

@Renault. Scope: Management & Diffusion of Training tools within Renault Academy - applications’ migration to Amazon Cloud - Training and support of worldwide Sales teams

@Rexel (B2B projects) . Scope: - Coordination & support on B2B eCommerce platform (Hybris) for Netherlands & Sweden Business Units - UAT lead (8 countries). @Pernod-Ricard(eCrm projects - Salesforce) - Scope :Asia & Latam Countries rollouts on the Salesforce Marketing Cloud (SFMC) and Business Units Support

• Management of client relationships to ensure smooth execution of projects and ongoing support. • Digital Marketing support • Pre-sales and post sales client presentation. • Project Management of various projects • Business Analysis of the client requirements, documentation and project preparation. • Management of the support and client management teams.

Web and e-commerce consultant

The first collection includes a creative rooster of high quality designers, such as Philippe Starck, Sebastian Bergne, Jonathan Bui Quang Da, Sam Hecht+Kim Colin, Ambroise Maggiar, Nicola Rapetti and Dai Sugasawa. www.togallcreatorstogethe.com -Community management -Driving online traffic (digital marketing campagns) -Managing corporate's website redesign

-Website Optimization & increasing conversion rates -Elaboration & Implementation of the SEO & SEM strategy -Definition of Web marketing strategies and business plans, creation and implementation of commercial operations -Establishment, management and monitoring of search campaigns -Photoshoot Management & Organisation -Customer-Targeting & emailing -Contribute to the design of the front office and ergonomics of the website -Partnerships – E-reputation & Consumer Reviews Implementation -Wholesale Ecommerce Strategy definition -Reporting and follow up of activity -Monitoring and Analysis Web Analytics -Elaboration of creative briefs -Benchmark of competitors of the retail sector with multi-channel strategy

Recommandation, defining and implementing the online media strategy (Display,Search, Affiliate programs, CRM, Social media and community management) Negotiation of media partnerships and communication campaigns.

- Private sales organization (Developing the offers: price negotiation, choice of products, follow-up of the orders, organization of shootings) - Competitive intelligence (gathering competitors' B to C) with a weekly summary - Coordination between Marketing and Purchasing department - Organization of B to B events

Junior Buyer, Accessories Department - In charge of the listing national and international suppliers: quantitative and qualitative analysis of products, price negociations, placing orders (Asian and Indian suppliers mainly) - Follow-up of the current collections: validation and approval of the models - Benchmarking Department Assistant: - Organisation of international business trips - Coordination of internal and external information