Radhiké Phayvong

I help companies build distinctive brands through visual identity design, art direction and strategic branding. My work spans logo design, visual identity systems, brand guidelines, digital experiences, marketing assets and communication ecosystems. I collaborate with startups, consulting firms, hospitality brands and entrepreneurs to create coherent and scalable brands that support growth, strengthen positioning and improve brand perception. Selected projects include: • Sowink • Kestio • Maison Curry Street • TheKrowders Specialties: Brand Identity • Logo Design • Art Direction • Visual Systems • Digital Design • UI Design

Designed visual identities, websites and digital communication assets for startups and growing businesses. Worked across branding, UI design and digital experiences, helping clients translate business objectives into clear and engaging visual solutions. Key contributions: • Visual identity design • Website design • UI/UX design • Landing pages • Marketing assets • Digital campaigns • Design systems

Contributed to the design and development of digital acquisition projects for a marketing agency specialized in online growth. Responsibilities included: • UI/UX design • Wireframing and prototyping • Visual design • Responsive web design • Front-end integration • Design trend research • User interface optimization Technologies: HTML • CSS • JavaScript • Vue.js • Symfony

Accompanied startups, restaurants, retail brands and growing businesses in the creation, evolution and deployment of their brand identity. Designed coherent and scalable visual systems combining brand strategy, visual identity, art direction, digital design and communication assets. Collaborated closely with founders, marketing teams and business leaders to transform strategic visions into strong, recognizable and lasting brands. Selected projects include: • Sowink • Kestio • Maison Curry Street • TheKrowders • Hunbee • Pokeshop Specialties: • Brand Identity Design • Art Direction • Logo Design • Brand Systems • Digital Design • UI/UX Design • Marketing Assets

Designed communication materials and a showcase website for an event dedicated to sustainable design and innovation. Worked on both print and digital assets to promote the event and improve its visibility. Project scope • Visual communication design • Website design • Promotional materials • Event branding support • Graphic production

Worked within the packaging division of Li & Fung, a global leader in supply chain and consumer goods sourcing. Collaborated on the design and development of packaging solutions for international retail and consumer brands, balancing brand identity, production constraints and market requirements. This experience strengthened my understanding of branding, visual communication and large-scale product ecosystems. Key responsibilities • Packaging design and development • Artwork creation and production files • Collaboration with international teams and suppliers • Brand consistency across packaging ranges • Print production follow-up • Consumer product visual communication

BUT is one of France's leading home furnishing and decoration retailers. Initially working as a furniture designer, I contributed to trend research, product development and design concepts across furniture collections. My role gradually evolved toward visual communication and decoration, where I worked on trend forecasting, graphic research and the creation of visual concepts supporting product storytelling and in-store experiences. Key responsibilities • Furniture design and concept development • Trend forecasting and market research • Color, material and finish selection • Visual concept creation • Product storytelling and merchandising support • Graphic design for communication materials