Rafael Domingos

- Responsible for market intelligence for the devices strategy board at Claro Brasil headquarters; - Responsible for all high-impact corporate presentations by management and directors in the area; - Providing assistance in the development of management projects aimed at strategically addressing stakeholders' concerns to effectively achieve the objectives of the area. - Interface and alignment of product, communication, T.I, Commericial and monetization areas for the start of major device launch campaigns and seasonal campaigns; - Market insights and information correlated with the director's strategy to guide the team and stakeholders. Highlights Deliveries: 2021/22: Development of the Competitive Intelligence Platform, enabling various analyzes of competitiveness to support decision-making and market visibility. In an online platform, information is collected on competing players in telecom+retail and the information is integrated into a management dashboard, comparing the information between players and generating comparative KPIs. 2022/23: Responsible for expanding of the Competitive Intelligence Platform, enabling 100% of retail point-of-sale (PDV) locations to access smartphone pricing information in sales scenarios (plan+smartphone+accessories+Trade IN+Points Program), as well as competitive landscape analyse. Lead a squad of developers and a analyst focus on improve of the platform during entire project.

- Mapping and contextualization of the telecom market scenario, aggregating device guidelines along with the service strategy, enabling insights and analyzes considering the performance in telecom, retail, and other channels of action in order to support decision-making on prices and offers and thus ensuring competitiveness with better management of the subsidy. - Understanding of business rules and database management to cross-check clear vs. market in order to develop KPI's and reports and dashboards in excel, power BI or power point presentations for management and board. Highlight Delivery 2017/18: Structuring of all market intelligence processes in the area considering the multi-scenarios and channels involved in the process; which helped to save subsidies in 2018 (+ R$ 25MM) with competition between operators for the price of handsets(88%), above the target of 80% in the period according to the KPIs developed.

Managed the portfolio of offers and products for São Paulo region, leading market analysis, competitive mapping, sales performance monitoring, and regional strategy implementation. Key contributions: -Designed and launched Go-to-Market 360 strategies for new product rollouts, aligning headquarter objectives with local execution, resulting in faster regional adoption -Led a project to identify high-potential areas for 4G infrastructure investment, based Key commercial hotspots for different mobile profiles — enabling smarter allocation of financial and human resources, and directly contributing to 2016 business results.

- Management of the portfolio of offers and local products (DDD's 11 to 19); - Development and maintenance of management reports; - Analysis and mapping of competition; - Analysis and Interpretation, trends and supply patterns (gross/churn/portability/migration/mix of plans) in order to leverage sales; - Development of training materials; - Development of projects to leverage results and indicators; - Go-to-MKT of the launch of offers and products in the segment; - E2E and 360° mapping of area activities and results by project; - Interface with internal areas: Commercial, Network, HR, Marketing and Press; - Sales training and arguments; - Management of internal communication channels (APP DNA TIM, TV Consumer and WhatsApp). - Presentation development for +1,500 employees and guests at convention; - National benchmarking of materials and presentations. - Analysis of KPI's in the area (Sales performance, offers and newly launched products, MKT Share, market research, hidden customer etc).

-Reports and Presentations to the board and management; -Market and competition analysis -Product arguments -Management of indicators -Communication and interface with other areas -Prospecting partners according to strategic segments;