Ragh Sai

In my role as Assistant Social Media Project Manager within the Global Corporate Digital & Marketing Office, I successfully drove initiatives aimed at enhancing media effectiveness, leveraging technology, and promoting cross-team collaboration. Key Responsibilities included: 1. Media Reporting and Analytics: - Created and automated comprehensive media reports to track key performance indicators (KPIs) and evaluate campaign effectiveness. - Analyzed media data to uncover trends, insights, and optimization opportunities. - Developed clear, concise, and visually engaging reports and presentations for internal and external stakeholders. 2. Adoption of Media Dashboards: - Advocated for the adoption and effective utilization of media dashboards among internal stakeholders. - Provided comprehensive training and ongoing support to team members, facilitating better decision-making through enhanced data visibility. 3. Cross-Functional Coordination: - Ensured seamless coordination with various CDMO teams including data, social media, CRM, and innovation teams, promoting alignment and synergy in cross-functional projects. Notable Projects & Contributions: - Developed dashboards to monitor media investments across various age groups, brands, markets, and divisions of L’Oréal, significantly improving decision-making efficiency. - Automated the tracking processes for L’Oréal’s advertising accounts, streamlining the monitoring of connection performance with diverse partners. - Engineered an AI-driven internal chatbot designed to quickly address queries related to best practices and golden rules across various social media platforms. - Conducted detailed competitor content analyses for indie brands across the UK, USA, Germany, Italy, Spain, and France to pinpoint key success factors and inform content strategy.

As a Social Media Analyst at Sprinklr, I was dedicated to enhancing brand presence and consumer engagement across diverse social media platforms. I had the following responsibilities: 1. Social Channel Management: Monitored, moderated, and curated content across client social media channels including Facebook, Instagram, Twitter, YouTube, Pinterest, forums, and blogs, quickly identifying and escalating customer service concerns, sensitive content, and potential crises. 2. Audience Research and Analysis: Conducted extensive research to build comprehensive social audience profiles, tracked influencer activities, and identified new opportunities for impactful user engagement and advocacy programs. 3. Content Creation & Community Engagement: Developed and published strategic, brand-consistent responses to user interactions, enhancing meaningful community engagement and upholding brand values. 4. Competitive Benchmarking: Continuously monitored and analyzed competitors' social media activities, identifying market trends, threats, and opportunities for strategic improvement. 5. Insight & Reporting: Leveraged analytics tools to generate detailed reports, measured campaign performance, and provided actionable insights for optimizing social media strategies and maximizing ROI. 6. Trend Forecasting: Remained proactively informed on emerging trends, platform updates, and shifting online behaviors, strategically leveraging these insights to position clients ahead of the competition. Managed client-facing interactions effectively, thriving in dynamic environments with high standards of accuracy, efficiency, and strategic insight. I successfully delivered strategic social listening, insightful analytics, and meaningful audience engagement to support some of the world's most prestigious brands in building lasting customer relationships.

As a Business Development Associate at Byju's, I played a crucial role in driving the company's growth and expanding its market reach. My job responsibilities encompassed the following key areas: 1. Market Research and Analysis: - Conducted comprehensive market research to identify potential business opportunities, target segments, and competitor analysis. - Analyzed market trends, customer needs, and industry dynamics to formulate effective sales strategies. - Gathered and interpreted data to generate insights and make data-driven recommendations for business expansion. 2. Lead Generation and Conversion: - Generated high-quality leads through various channels, including prospecting, cold calling, and networking. - Conducted thorough lead qualification and evaluation to identify prospects with high conversion potential. - Leveraged effective sales techniques and persuasive communication to convert leads into active customers. - Cultivated and maintained strong relationships with clients, understanding their needs and delivering customized solutions.

During my 45-day internship, I actively engaged with various aspects of commercial operations, collaborating with cross-functional teams and supporting key initiatives. Here's an overview: 1. Market Research and Analysis: Conducted extensive market research to identify new business opportunities, assess competitor strategies, and analyze customer preferences. Assisted in the preparation of market reports, helping the team make informed decisions regarding product positioning and market penetration. 2. Data Analysis and Reporting: Leveraged analytical tools and software to analyze sales and operational data, providing actionable insights to optimize business performance. Developed reports and dashboards, presenting key performance indicators to senior management, and aiding in data-driven decision-making. 3. Professional Development: Actively participated in training sessions and workshops, deepening my understanding of commercial operations principles, industry best practices, and emerging trends. Demonstrated a commitment to continuous learning and applied newfound knowledge to enhance my contributions to the team.