Raghunath Babu T J

Consumer Risk Analytics, Campaigns Fraud Analytics, Risk Rules (IBM Pluto), R/ Python, 20+ campaigns design from scratch, end-to-end Automation of Pre-Screening of 1.3 Billion target customers for campaigns, CAC reduction, Campaign Setup, Rollouts and Monitoring, Risk review of Sellers/ Merchants, AML Fraud Risk, Compliance, Growth potential, Onboarding KYC/KYB and Default Risk, Collaboration with Data Science team for better model development

Skills: System Configuration · Consulting · Software Implementation · C# · Python (Programming Language)

Skills: System Configuration · Python (Programming Language)

An IP-aggressive startup addressing the infertility problem; focusing on improving the success rates in artificial baby births (IVF). BendFlex specializes in design and development of devices using a novel design paradigm called - Compliant Mechanisms. * Took care of the business part of the startup (Strategy, PR, Fund Raising, Investor Relations, Project Management, Liaison for Legal & Accounting) * Interacted with a very diverse group of 500+ mentors, entrepreneurs, investors, startup evangelists, alumni in the process! * Key Clients - Leading Universities in US and Europe, Two global device manufacturers based in the US, IISc labs, Leading fertility clinic in South India Recognitions * Filed a provisional patent (Indian market) around the core technology; 2 more patents in progress * Finalist (Top 75) out of 19,000+ pan-India in Economic Times’ Power of Ideas 2015 (conducted by ET, CIIE-IIM A, Reliance Jio) ­- Attended a 10-day boot camp at CIIE, IIM Ahmedabad - Got a grant of INR 5 lakh from DST in Feb ‘15 ­* Winners of Anthah:Prerna 2015, an event conducted by TiE Bangalore (1 among the Top-10 entrepreneurs in India ) ­- Attended a 2-day boot camp at NSRCEL, IIM Bangalore; Selected for TiE-Turbo, a 3-month mentoring program ­* Winners of Amrita TBI Pitchfest 2016, Bangalore (Top-10 out of 200+ participants pan-India); Won the ‘Overall Innovation Award’ ­* Selected for IIMAvericks, IIM Ahmedabad’s Extended program for Alumni for incubation and mentorship support * Selected for Swissnex India Academic Industry interaction Training (AIT) programme * Tech co-founders have published 18 International papers till date More details at www.bendflex.in

TNEAhelp.in is an online education portal designed for engineering aspirants (~ 12 lakh) in South India (majorly Tamil Nadu). It caters to the needs of K-12 students seek admission via Tamilnadu Enginerring Admissions (TNEA) ­ - Conceptualized and developed 3 unique tools (pages) - the USP of the site which received close to 12 lakh page views ­- Took care of Online & Offline Marketing, Web Analytics, Client Management, Operations; Lead a 6 member Business development team ­- Did SEO resulting in the website being listed in Google with Avg. Page Rank ~ 1.4 within 2 months of operation ­- Traffic close to 20 lakh page views, unique visitors ~ 5 lakh, Average Session duration ~ 4 minutes, Bounce rate <40% * KEAhelp and EAMCEThelp – Bootstrapping similar portals for other states in South India

* Fraud Analytics - Multi-bureau Application Scorecard for Credit card portfolio (First-of-its-kind at Axis) ­- Ensemble model – used bureau data (CIBIL, Experian), liability and demographic data. (approved base ~ 50 lakh credit cards) * Marketing Propensity Models - Predictive Modeling for Gold loan, Home loan, Auto Loan - Development, Implementation, Validation, Roll-out and Campaign management, Model monitoring * “Next Best Product” framework to choose the right product among a portfolio of 11 cross-sell products (14% conversion) * Location Intelligence - Pan-India ATM deployment strategy using Google Maps API - ATM deployment strategy (2000 ATMs pan-India) and roll-out (a INR 120 crore project) - Devised a strategy to deploy 2000 ATMs, in line with banks acquiring strategy & highly competitive market - Developed a tool (in HTML, JavaScript) using Google API, highlighted regions having high footfall (Reduced TAT by 25%) ­- Lead a team of 5 and coordinated with internal teams (business, compliance) and external stakeholders (ATM & CMS vendors) * Lead Generation for Sales channel (close to 2200 branches, ~ 800 leads per branch) - Developed a tool (in HTML, JavaScript), generated leads for out-bound sales call using Google API ­- Designed a tracker for follow-up and conversions (Conversion rate of 6%, projected increase in CASA balances ~ 500 crore) * Retail Liabilities & Investment Products Group - Budgeting, CASA attrition analysis, Portfolio deep dive - Budgeting - Investment Product Group products fees for FY15 pan-India (across 26 circles, 2200 branches) - Part of a team that devised a framework and rolled out the Life Insurance, Mutual Fund budgets (~INR 770 crore) in line with the banks strategy

1. Understood the opportunities in seller execution & developed a success criteria for initiative execution 2. Compared the current best & ideal site operations and identified the reasons for the differences, through primary field research and live testing 3. Studied past projects and current practices on Initiative Maximization and identified operations at the Best In Class sites. Also studied the best practices externally from competitor brands 4. Segmentation (different channels) of the HFS (High Frequency store) market and analyzed the consumer behaviour 5. Conducted primary field research at the sites in Bangalore, Chennai and Mumbai, interacted with around 50 key resources at P&G and visited more than 125 stores at these sites to identify best practices 6. Designed a Standard timeline & checklist for various levels of meetings which enabled the execution of initiatives (end-to-end) 7. Developed and implemented (live testing) 5 enablers for the various levels of meetings, to deliver effectively, the new initiative maximization process at the sites

Absorbed into Project Engineering Management department which dealt with Coal and Ash Handling Plants * Client facing role - Electrical works for conveyor belt extension project of Coal Handling Plant at National Aluminium Corporation, Orissa - Only Executive at site, interacted with vendors & suppliers; Solely Responsible for completion of the project worth INR 14 crore * Tender Verification & Scrutiny Process - Reduced cost (by 16%) of tender orders for Coal Handling Plant of 1 x 700MW BTPS Project