Rahma Jebali
Marketing Data Analyst | Machine Learning
Salary / Daily rate
Montreal, QC, Canada
Freelance
Skills
Languages
About me
Intro
Marketing data analyst with 4+ years of expertise in customer segmentation and predictive modeling using Python and Google Cloud. Built ML models for customer behavior prediction and developed BI dashboards in Power BI and Data Studio for campaign optimization at Air Transat. Master's in Applied Mathematics with proven ability to transform complex data into actionable marketing insights and drive data-driven decision-making.
Work experience
Intelligence Marketing Data Analyst
Air Transat
May 2022 - Jan 2026
3 years 9 months
Montreal, QC, Canada
– Modeling customer data in Google Cloud using Python: – Developing unsupervised machine learning models to segment customers based on their socio-demographic data and purchasing behavior. – Developing models to predict customer returns, predict interest in auxiliary products, and target the most relevant audiences for marketing campaigns. – Customer data analysis: – Verifying the accuracy and validity of migrated data in BigQuery. – Cleaning raw data stored in BigQuery and Cloud Storage and transferring it to marketing platforms. – Analyzing real-time data to address critical marketing questions. – Business intelligence: – Developing dashboards in Data Studio and Power BI to visualize key performance indicators and campaign data from various sources such as Meta, DV360, SEM, Display, etc. – Designing intricate DAX formulas in Power BI tailored to meet specific business requirements.
Polytechnique Montréal
Jan 2020 - Dec 2021
2 years
Montreal, QC, Canada
Master's Research Project
Jan 2020 - Dec 2021
2 years
Montreal, QC, Canada
– Estimation of rating curves and their uncertainties for rivers in Quebec: – Analyzing, cleaning, and processing hydrometric data. – Designing a combined regression and optimization approach to estimate rating curves. – Estimating uncertainties for predicted flow rates using bootstrap methods and confidence intervals. – Validating models via statistical assumption checks and hydrological constraints.
Course Instructor
Sep 2020 - May 2021
9 months
Montreal, QC, Canada
– Teaching the mathematical fundamentals of function approximation and error estimation. – Teaching the gradient descent optimization method.
Research Assistant
University of Malaga: Department of Ecology and Geology
Oct 2019 - Feb 2020
5 months
Málaga, Spain
– Flood Zone Mapping Project in Malaga – Analyzing, cleaning, and processing geographical data. – Creating Digital Elevation Models using ArcGIS based on geographical data.
Research Assistant
University of Moncton - Faculty of Engineering
Mar 2019 - Jul 2019
5 months
Campbellton, NB, Canada
– Floodplain Mapping Project in New Brunswick – Analyzing, cleaning, and processing geographic and hydrometric data. – Creating Digital Elevation Models using ArcGIS based on geographical data. – Performing hydraulic modeling.
Engineering Internship
National Water Exploitation and Distribution Company
Jul 2018 - Jul 2018
1 month
Tunis, Tunisia
– Statistical Study Project of Water Needs-Resources Balance: – Analyzing and cleaning water consumption data using Microsoft Excel. – Predicting future water consumption and estimating optimal flow rates, pressures, and diameters.
Education
Polytechnique Montreal
Research master's degree, applied mathematics
2020 - 2022
2 years 1 month
National school of engineering of Tunis - ENIT
Bachelor of engineering, hydraulics and environment
2016 - 2019
2 years 9 months
Faculty of mathematical, physical and natural sciences of Tunis - FST
National diploma, preparatory cycle for engineering studies - mathematics, physics
2014 - 2016
1 year 9 months
Licenses & certifications
Data Science and Machine Learning: Making Data-Driven Decisions
Issued: Sep 2023