Rahul RAMAKRISHNAN

✔️ Campaigns Expert • Managing a budget spend of €380,000 per year. • Optimizating ROI for Lead Generation and Brand Awareness campaigns. ✔️ Search Engine Marketing • Definition of strategy and execution of paid tactics for Google Ads for English and Japanese Markets. • Working with internal teams and agencies to define objectives and target audiences for major segments. • Regular monitoring and analysis of paid and SEM tactics. ✔️ Search Engine Optimization • Collaborating with NXP experts to improve SEO for campaigns and the web. • Performing ongoing keyword research including discovery and expansion of keyword opportunities ✔️ Vendor Management • Developing and sustaining long-standing relationships with company-approved vendors. • Running Paid ads with vendors in line with ongoing Thought Leadership campaigns. ✔️ Social Media Marketing • Developing and delivering winning social media strategies while setting relevant KPIs according to business objectives • Planning, executing and optimizing paid campaigns on ΜΕΤΑ and LinkedIn Business platforms

✔️ Created and tested SEO content for landing pages, white papers, articles, and inbound channels. ✔️ Prepared reports on marketing and sales activities and results, and made recommendations to improve performance. ✔️ Identifying industry pain points, trends, and best practices (due diligence, scouting, dealmaking, financing, etc.) ✔️Community management on LinkedIn and Twitter (including overall brand awareness) ✔️ Monitoring and analyzing campaign performance (vs key KPIs)

✔️ Served as a day-to-day liaison between social media and the company to create successful marketing campaigns that drove traffic and sales. ✔️ Managed client budgets to ensure ROI on all digital marketing efforts while maintaining a high level of customer service. ✔️ Optimized websites with SEO to get 1st-page ranking on Google, Bing, and Yahoo. ✔️ Created monthly analytic reports and used them to develop an effective social media program.

✔️ Content management of 100+ B2B software for online sales and publication of service provider company profiles on the Exchange platform. ✔️ Conducted market research to identify opportunities for new products and services and to assess customer needs and preferences. ✔️ Collaborate and be in close contact with various teams (Customers, Editors, Technical, internal Business teams) to settle customer requests, and improve the relevance of our content. ✔️ Enrich the data transmitted by the publishers with SEO content marketing strategies and increase SERPs and other important KPIs. ✔️ Produced different types of content for a variety of channels including editorial sites, blog posts, email, and social media and marketing email copy.

✔️ Supervised a content writing team of 3, delegated tasks, developed an editorial calendar and updated PPC landing page copy and website page copy regularly. ✔️ Developed and implemented marketing campaigns that increased brand awareness and generated leads that resulted in increased sales. ✔️ Used Google Analytics insights to track KPIs, and evaluate trends and audience demographics to re-structure ads and online content performance. ✔️ Increased website traffic by launching a paid SEM campaign, and an email marketing campaign and communicated the findings and recommendations to internal stakeholders on a weekly basis.

✔️ Launched and administered an E-commerce website in partnership with 12 international wholesalers. ✔️ Published ad campaigns on social media websites according to current marketing trends and monitored website KPIs and ROIs. ✔️ Utilised search engine optimisation (SEO), Google analytics and Facebook analytics and analysed the consumer behaviour of over 7000 visitors per month.