Rakshna Ravikumar

• Optimization and identification of all levers to generate new leads for the sales team. • Developed a Growth automation strategy using Cold mailing, Sales Navigator, and Lemlist. • Enhanced the CRM system by cleaning, enriching the database, and qualifying leads to streamline sales and marketing efforts. • Contributed to strategic planning sessions to drive business growth and achieve marketing goals. • Conducted market research and competitor analysis to uncover growth opportunities. • Implemented initial milestones for a targeted content and lead generation strategy. • Collaborated cross-functionally to align marketing strategies with business objectives, maximizing ROI. • Created compelling LinkedIn content to boost engagement and brand visibility. • Crafted personalized LinkedIn messages for potential clients, driving lead generation and fostering relationships.

• Developed and executed strategic product marketing plans to drive awareness, adoption, and revenue growth. • Conducted in-depth market research to understand customer needs, market trends, and competitive landscape. • Led successful go-to-market strategies for new product launches, including positioning, pricing, and promotional campaigns. • Created compelling product messaging and content for marketing collateral, websites, and other channels. • Analyzed campaign performance metrics and customer insights to optimize marketing efforts and achieve ROI goals. • Designed and executed CRM strategies using HubSpot to enhance customer engagement and loyalty throughout the sales funnel. • Ensured data integrity using Salesforce, delivering actionable insights for targeted campaigns. • Analyzed customer journey metrics to develop personalized retention strategies. • Used data visualization tools to uncover trends and segmentation opportunities.