Ralph Desevaux

Created and delivered a Fluids global brand strategy to articulate a harmonized Fluids portfolio strengthening the earning growth strategy ($M) across the organization. - Established a simplified differentiated offerings and its perceived value by the BU and in their target markets achieving a maximum equity. =>Reduced branding cost (-25% ) and increased implementation speed (+25%). Influenced and engaged stakeholders on highly sensitive toxicologic issues through position papers and advocacy communication campaigns across multiple stakeholders. =>Kept the molecule as “safe for use” across 11 regulation updates (EU, US, China). =>Retained 100% of 80-20 customers and reinforced their trust in ExxonMobil. Set ExxonMobil as a leading player in the technology process of low emissions fuels. - Created a brand book and identity and deployed an awareness campaign in renewable diesel, methanol-to-gasoline and sustainable aviation fuels (SAF). =>Achieved corporate brand awareness (Top 1 download, Highest engaged LI post). =>MarCom campaign credited as generating leads behind 75% of the revenue. Launched new brand (Elevexx) with unique positioning to establish ExxonMobil as a new major player in the LAO (linear alpha olefins) market: - Created a new brand from A to Z (name, identity, storytelling) and deployed an awareness and lead generation campaign. Deployed lead generation campaigns and launched new products in new markets (wind turbine, battery recycling, transformer oil, electrical grid) increasing efficiency and effectiveness. - Led the MarCom strategy and supervised the digital mix channel implementation with the adoption of Tableau metrics for KPI stewardship to assess campaign ROI. Defined the web strategy to ensure completion of the buying behavior. - Coordinated the UX and the redesign of the website redesign with relevant SEO content marketing =>100 webpages redesigned with optimized template

Delivered the key messages from a CSR perspective to reposition the company storytelling as a sustainability enabler for key global players. - Shaped the narratives and the organization (energy efficiency): =>Led focus groups with the leading global water & waste management player to define a plastic waste advocacy policy roadmap incl. public authorities and NGOs. =>Positioned 4 BUs in alignment with UN Sustainability Development Goals to retain the commercial relationship with global brand owners. =>Built a narrative platform across major markets (automotive, food, construction) supporting C-level Executives and provided management teams with a toolkit to foster an inspiring culture. =>Created the positioning of recycled polyethylene (Exxtend flagship brand).

Delivered purposeful multiple campaigns to support BUs’ objectives. =>Created and established an annual symposium as a major global event in the industry. =>80% customer retention despite a challenging regulatory market environment. =>Built digital roadmap to enhance UX digital journey.

=>Repositioned solvent portfolio to turn REACH regulation into marketing opportunity: Reinforced customers loyalty =>Rejuvenated “Product Safety Guide”: Reinforced regulatory expertise leadership

=>Organized product launch road-shows: Exceeding sales target. =>Ran worldwide tradeshows across the globe (K-show, PlastIndia). =>Sat at industry trade bodies to address plastic and chemical issues (Plastics Europe) =>Organized press conferences and road-shows: > $200K earned press coverage. =>Contained a plastic contamination crisis (in Australia).

=>Contained the “Ievoli Sun” vessel grounding communication crisis with French national press. =>Directed internal newsletter during the Exxon / Mobil merger: Aligned all employees.