Rami Laabi

Requests for proposal won : Région Sud Provence-Alpes-Côte d'Azur (4-year framework agreement, 625K€ annual budget) and Deloitte. Creative lead on 8+ competitive pitches across retail, FMCG, beauty, sport and professional services. Brands : Deloitte, Région Sud PACA, Grand Frais, CDC Habitat, BattleKart. ----- ➢ Creative direction on all requests for proposal, from strategic planning to creative concepting. ➢ Building of recommendations : problem framing, sourced insights, brand territories, activation concepts and creator casting rationale. ➢ Redesign of the agency's RFP methodology. ➢ Implementation of a weekly creative ritual with the OPS teams : content reviews, shared trend watch, collective ideation and a common idea bank. ➢ Coaching of the teams on creative skills and presentation structuring.

Key facts & figures of the first 9 months : - First contents to reach 500K views on TikTok. - 26M people reached and 370K interactions with our new content strategy. - An average 150% increase in reach for each local account. - 8.8 years of time spent on the videos of all accounts. Key facts and figures of 2025 : - 410 million views. - 1 in 2 French people exposed to our contents. - 25% new followers on all accounts. - Over 1,000 local videos produced. - Peaks in shopping center traffic following the promotion of offers or new products. --- ➢ Design and implementation of the social media, UGC and Influence communication strategy. ➢ Adaptation of the communication strategy for the group's shopping centers at local and regional level. ➢ Hunted, recruited and contracted with 9 local micro-influencer and content creators. ➢ Design and supervision of social media campaigns. ➢ Implementation and supervision of media-buying.

Winning campaign of the Trophées Talents ! 2025 : Prix « Marque Employeur » ➢ Redaction of the employer value proposition of Compass Group. ➢ Conception and CR of a recruitment campaign (creative team with Céline Dumas as an AD).

➢ Key facts: • Social : From 10K to 1/2M followers, 200M people reached, x166 engagement and x2 social traffic. More than 200 campaigns launched and brands pleased. • Influence : More than 150 campaigns launched with the top 10% of european influenceurs. • Creative Direction : 2 Mediastars prizes for Design and Social. • Management : 9.1/10 score on Officevibe and an average eNPS of 92. • Web : 3 websites and apps made from scratch (virtual museum, mini-game and contest). --- ➢ Design and implementation of the 3 years social media communication strategy. ➢ Design and implementation of the 3 years influencer marketing strategy over 3 years. ➢ Adaptation of the communication strategy to local markets (Spain, Italy, Belgium, Switzerland, and Germany) ➢ Design and supervision of social media campaigns. ➢ Implementation and supervision of media-buying. ➢ Art direction. ➢ Management of eRP agencies, media and dev agencies. ➢ Management of international social media team (10 people). ➢ Management of a 1.5M budget. ➢ Crisis management, listening and public relations.

➢ Master 2 : Lecturer on social media, influence and brand content.

Requests for proposal won : Sephora, vente-privee, France Galop Clients : Sephora, Facebook, vente-privee, France Galop, Alter Eco, Bjorg Bonneterre et Compagnie ➢ Social Media and ePR strategic recommendations for the agency's clients and prospects. ➢ Definition of editorial lines and activation plans. ➢ Conception and Project Management. ➢ Customer relationship management. ➢ Animation/moderation for our client's communities. ➢ Reporting. ➢ Trend hunting for the best practices in digital and Social Media. ➢ Budget management.

➢ Creation of the MovieSwap Kickstarter, one of the most successful campaign of the website. ➢ Social Media and ePR strategic recommendations for MovieSwap. ➢ Animation/moderation for Vodkaster's community ➢ Writing articles for Vodkaster ➢ Covering the 2016 Festival de Cannes