Ramzi Ben Abid

– Led marketing strategy and execution for an international automotive aftermarket manufacturer – Strengthened brand awareness and digital presence across multiple channels – Managed paid media, social media, email marketing, and content strategy – Used analytics tools (GA, SEMrush, Ahrefs) to optimize campaign performance – Supported CRM and lead management processes using HubSpot, Salesforce, and Zoho – Collaborated with sales teams to align marketing initiatives with commercial objective

– Combined marketing leadership and business development responsibilities – Supported sales growth and customer acquisition in automotive markets – Managed product marketing and client communications – Assisted in deal closure and customer relationship management – Represented the company at international trade fairs and industry events

– Led a marketing team for Outgoing Exchange programs – Defined and executed content and marketing strategies – Coordinated campaigns to increase program visibility and engagement – Managed meetings, performance tracking, and team development – Developed leadership and team management capabilities

– Contributed to SEO optimization and content strategy – Assisted in website content management using WordPress – Conducted market research and performance analysis – Strengthened skills in digital communications and CRM

– Identified and developed international partnerships to create job opportunities abroad – Supported stakeholders and facilitated 50+ international exchanges – Increased conversion rates by +19% (sign-up → apply) and +60% (apply → approval) – Contributed to the department being ranked top-performing nationally, earning an award from AIESEC Tunisia – Collaborated cross-functionally, strengthening skills in international business, marketing, and leadership

– Supported social media marketing activities – Assisted with content creation and campaign execution – Gained hands-on experience in digital marketing fundamentals

– Gained exposure to banking operations and administrative processes – Supported daily operational activities and client-facing services – Developed professional discipline and organizational skills