Rana Sfeir

◦Developed an integrated digital marketing strategy leading to a 30% increase in online engagement and a 5% rise in conversion rates. ◦Achieved a 40% boost in client retention rates through targeted email campaigns and marketing database optimization. ◦Launched corporate websites for Lebanon and the Middle East, resulting in a 100% increase in online sales and site traffic. ◦Supervised advertising activities on Middle Eastern platforms, achieving a 70% increase in online sales. ◦Implemented ROI and KPI measures, enhancing campaign effectiveness by 70%. ◦Produced detailed reports on marketing campaign effectiveness, providing insights that improved strategic decision-making by 60%. ◦Built the overall digital marketing strategy, including SEO, SEM, email, and social media campaigns. ◦Led the development of company websites while creating strategies to drive customer traffic. ◦Enhanced the presence and engagement of social media platforms and YouTube in the region. ◦Worked closely with regional e-commerce platforms to plan and monitor promotional campaigns. ◦Engaged with PR marketing efforts involving bloggers in the Middle East to boost brand visibility. ◦Tracked marketing campaign through analytics from Google Analytics and Facebook Business Manager. ◦Engaged with social media agencies, consultants, and KOL doctors to elevate marketing outcomes.

◦Achieved a 50% increase in consumer brand awareness through successful marketing campaign execution. ◦Drove brand revenue growth by 60% by identifying and implementing innovative marketing tools. ◦Enhanced market penetration for four derma cosmetics brands through strategic collaborations. ◦Reduced stockouts by 70% by monitoring sell-in and sell-out rates to maintain optimal inventory levels. ◦Improved sales performance by 70% by creating comprehensive sales reports. ◦Managed the strategic development of five derma cosmetics and para-pharmaceutical brands. ◦Developed product positioning and marketing strategies to strengthen brand presence. ◦Oversaw P&L management, stock cover, and shipment processes to align with business goals. ◦Followed up on sales performance and growth metrics to ensure targets were met. ◦Collaborated with suppliers in France to optimize product offerings and supply chain efficiency. ◦Built and energized talent through coaching, recruiting, and developing team members. ◦Identified and pursued new revenue opportunities through innovative communication strategies. ◦Conducted price and competition analyses to inform strategic decision-making. ◦Worked with cross-functional teams to support sales initiatives.

◦Developed a comprehensive budget structure, leading to a reduction in marketing expenses and a significant increase in ROI. ◦Implemented marketing strategies that resulted in a 30% increase in market share, enhancing brand recognition. ◦Led digital brand awareness campaigns that doubled online presence, alongside organizing PR activities that boosted brand visibility by 50%. ◦Delivered impactful reports to upper management illustrating the success of marketing initiatives, contributing to a rise in overall sales. ◦Managed sponsorships for events across the MENA regions, elevating brand presence in multiple markets. ◦Delivered marketing activities within allocated budgets, ensuring effective resource management. ◦Conducted market research to identify key marketing opportunities within the competitive landscape. ◦Designed both local and national marketing strategies, aligning with overarching business objectives. ◦Monitored and reported to senior management on the effectiveness of marketing strategies and campaigns. ◦Analyzed product launches and market, consumer, and competitive information to inform strategic decisions. ◦Managed daily interactions with PR, advertising, and marketing agencies to optimize marketing output. ◦Participated in brand strategy discussions, contributing insights to enhance brand positioning.