Randa Neddam

• Ownership of the omnichannel personalization product roadmap (CRM + e-commerce): backlog management, business impact prioritization, trade-off decisions with global and regional teams. • Scoping and writing of user stories and functional specs for high-CLV use cases: lifecycle triggers, algorithmic product recommendation, personalized spaces, first-party data activation. • Agile delivery management with IT and data teams: sprint planning, demos, retrospectives on Imagino, Adobe Campaign and SFCC stack. • Optimization of on-site product recommendation carousels (Customers Also Bought, Trending, Recently Viewed): measured gains on conversion rate and average basket. • Facilitation of international steercos and taskforces across CRM, e-commerce, Data & IT teams with Europe, Asia and Americas regions. • Implementation of governance, prioritization and performance tracking frameworks (KPIs, global reporting).

- Conception of the annual CRM editorial calendar - Accompany the 6 EMEA markets on their local CRM strategy (guidelines, bespoke campaigns/animations, triggers to launch, KPI goal settings and follow up) - Brief the EMEA external agencies for the monthly email campaigns to launch - Create and deploy new email triggers (high CLTV, lapsed, prospects…) - Provide strategicr ecommandations to reinforce the contribution of CRM to DtC (targeting, whatsap and SMS deployment, personnalization…) - Present a monthly report on the CRM performance - Present a CRM x Retailers strategic plan to build bridges between CRM and retail

Clients : - L'Oréal corporate - L'Oréal active cosmetics (La Roche Posay, Vichy, SkinCeuticals, Cerave) Strong knowledge on: - Digital ecosystems - Product management - CRM (database, marketing features, sales features, customer care features) - Customer centric vision and clienteling - Communication and content recommendations - Loyalty programs - Luxury & Cosmetics sector Participation to the consultancy firm's life : - Managing the official linkedin page - Active member of the communication and the innovation team - Publication of articles and podcasts - Creation of a retail and luxury community

- 𝐓𝐕𝟓𝐌𝐎𝐍𝐃𝐄 : Strategic framework for the creation and launch of TV5MONDE + - Organization and participation to weekly executive comitees with the top management -Identification of users personae and users journeys on a streaming platform -Organization of design thinking workshops with the different netfwork stakeholders -Organisation of a seminar for 36 employees to acculturate them to the Netflix and the new ways of consumming television programs Participation to the consultancy firm's life : - Creation of the luxury sector community with 4 consultants -Publication of monthly articles and infographies -Cover different events in the industry such as the Vogue Fashion Festival or Le salon du luxe

Accompany EDF's digital team drafting an RFI and a scoring matrix to find new digital partners - Explain the users business need and identify the users current pain points to adress - Assign the delays and timing for each type of user support - Drafting of a scoring matrix to evaluate the selected solution providers

- Conduct a market study of the postcard market in France in 2018 - Identification of new communication channels to reinforce Fizzer's online and offline position in France - Conduct a survey on a group of consumers to launch a new offer (faire part online) with 50 brides to be in order to identify the targeted personaes and customers journeys and needs - Data analysis of the survey and market study and presentation of strategic recommendations

Conduct a market study for a Saudi Construction Industrial (Hail Cement) aiming to invest in the Algerian market : - Identify the local construction industrials competitors and drafting of a competitive Benchmark - Presentation of demand forecastings for upcoming real estate projects in Algeria - Presentation of 3 strategic recommendations on ways to invest in the algerian market

- Assist the business unit to create a promotional campaign for the rebranding of a product - Creation of promotional tool kits - Support in the organization of symposiums and brand events for healthcare professionals

Write weekly articles on topical events on the voice of youth platform by UNICEF and participate to debates with international youth all around the world