Ranya -

Core ASO Services • App Store Optimization Audit • Keyword Research & Strategy • App Title & Subtitle Optimization • App Description Writing • Visual Asset Optimization • Localization Services • Competitor Analysis • Review & Rating Management • A/B Testing Implementation • Performance Tracking & Reporting

- Developed and executed ASO strategies for App Store and Google Play, optimizing app visibility and driving international growth. - Made a high-impact research to define 2024's A/B testing roadmap. - Conducted A/B testing for app visuals, increasing conversion rates across multiple markets. - Collaborated with product, design, and localization teams to align ASO efforts with acquisition goals. - Delivered performance reports with actionable insights. - Integrated ASO efforts with paid advertising campaigns to enhance app visibility. - Worked with the product marketing team to implement editorial content and store featurings.

- Partnered with the International Marketing team to enhance the website’s technical structure and functionality, ensuring alignment with industry standards and stakeholder requirements. - Managed and published a bimonthly newsletter, effectively communicating complex technical and environmental topics to diverse internal and external audiences. - Designed and implemented a customer satisfaction survey, leveraging data analysis tools to extract actionable insights and improve service delivery. - Developed and executed a comprehensive communication plan tailored to SARPI’s environmental remediation services, boosting visibility in B2B markets and reinforcing brand positioning. - Created and updated marketing materials, including technical brochures and case studies, to support sales teams and highlight SARPI’s innovative environmental solutions. - Collaborated closely with technical teams to translate complex remediation processes into clear and compelling content for various stakeholders.

- Managed digital marketing campaigns, boosting visibility through email marketing and social media strategies. - Drafted marketing briefs and coordinated cross-functional projects using Jira. - Analyzed campaign performance, delivering insights to optimize engagement and conversion rates. - Designed and launched one of the department’s first LinkedIn strategy, leading to their first B2B sale through this channel.

- Promoted the humanitarian club's image within the ENCG community, increasing awareness and engagement. - Developed and implemented media strategies to support the club’s activities and outreach efforts. - Helped designing sponsorship proposals to secure funding and partnerships for various initiatives.