Raphaël Gourguechon

Commercial management of the website Chateaunet Chateauprimeur - Set up the commercial planning (private sales, highlights etc.) by choosing wines and spirits in our stock - Competitive intelligence, make prices incollaboration with our purchase services - Be a good advisor and a good commercial with our customers and more specifically our VIP customers (wine list, make estimates) - Management of the en primeur campaign (wine offers, management of the allocations, folow the requests from our VIP, advise,make payment reminders etc.) - Management of companies orders (mainly during the Christmas holiday periods) by creating personalized boxes and other offers adapted to the companies needs ==> regular wine tasting of Grands crus of Bordeaux

Wine advisor: welcome the customers in the shop (big majority of tourists and VIP, involving the use of english most of the time), identify their needs, be a real advisor and get their confidence/Wine tasting with them Oenotourism: visits with groups of a local Estate/teach to the group the specifities of wine industry in general (french terroir, the different rankings, grapes varieties, winemaking process etc.) Wine sales: be a good sales man (paid on commisions)

- Management of the individual customers portfolio (Wine Advisor, take the orders, claims management, send the samples etc.) - Participation of an annual brand communication event in Corsica - Creation of commercial offers (selection of wines, vintages, prices etc.) - Update the commercial website - Wine tasting with the customers - Prospection in the local restauration - Orders management - Stock management

- Prospection (HORECA) - Customer Loyalty - Wine tasting with prospects and customers - Reduce the unpaid bills

Digital Marketing: - Update all the information concerning the on trade-portfolio: tasting notes, bottle shots, backgrounds etc. - Management of the online retail site: Creation/Addition of promotional banners, new products, stock management, order management Events: - Assistance into the organisation of the 2 annual tasting events: contact with the online/Newspapers in order to advertise the retail tasting event, communication with the exhibitors etc. - Exhibitor for those 2 events: representative for 2 french brands of the company portfolio Sales strategy/Brands strategy: - Full review of all On Trade marketplace where the company is not currently operating - Analysis of the new portfolio brands in order to find a sales strategy - Competitive Intelligence

- Market reviews, export diagnostic - Prospection - International Wine fair groundwork - Development of the communication resources

- Work in the vineyard: Disbudding/tying up the vines/topping

Vinification/Work on the bottling line

- Exhibitor at 3 Wine fairs ("Salon des Vignerons Indépendants ") - Prospection in local restaurants and wine retailers - Welcoming clients at the wineries, wine-tasting - Accounting - Work in the vineyard - Vinification

- Disbudding - Tying up the vines