raphael laboure

• Leading marketing and growth for a hybrid fintech app combining current accounts with non-custodial crypto wallets • Designed acquisition strategy across paid/organic channels to scale active users & community • Oversaw user acquisition, creative brainstorming and production and influencer marketing campaigns • Led go-to-market sprints to optimize onboarding and WAU growth • Hands-on with performance dashboards, MMP & SDK setup (Adjust) with tech support

Small indie studio regrouping a few friends to develop games in our free time.

• Managed a cross-functional team of 35: User Acquisition, Monetization, Marketing, CRM, Marketing Data Analysis and Creative Production • Drove growth strategy across 40+ apps including creative testing, lifecycle automation, and LTV modeling • Led global acquisition and monetization efforts with multimillion-euro monthly budgets • Delivered performance uplift through cross-functional GTM strategies and data-informed product feature rollouts • Oversaw all growth operations including product positionning, App Store Optimization, media buying, CRM, and creative testing

• Oversaw EMEA marketing strategy and positioning for the online game World of Tanks on PC, focusing on new user acquisition while working on local market fit • Led branding campaigns across TV, OOH, and digital; managed media planning and creative execution with internal and external resources • Managed a regional team of 6 and coordinated cross-market operations for Gamescom, permanent booth in museums and live events

• Built the internal digital marketing team from scratch to support title launches • Digital marketing strategy for all titles, including social media communication, digital display campaigns, influencer marketing, landing page production, and supporting local subsidiaries • External agency handling for landing page production and influencer booking Team management of three community managers (French, German, and English speaking) and a web designer • Structured workflows for brand visibility across key European markets supporting BBI subsidiaries

• Product management, PR, and biz dev in France & Benelux for the online game Final Fantasy XIV with a monthly marketing budget and business targets (subscribers and revenues) • Local GTM plans based on global brand strategy • Assets production through external agencies for user acquisition and branding campaign • Local marketing initiatives alongside a global communication roadmap to maximize local growth through media partnerships, events • Launch for other titles such as Dragon Quest Heroes, Life is Strange, and Final Fantasy X/X-2 on PS4 • Overseeing Square Enix France's social media presence and management of a junior community manager

- Daily management of French speaking communities for EverQuest Next, DC Universe Online, PlanetSide 2, Gunz 2 and S4 League on all channels - Handling communication and partnership with Esport teams, influent communities and bloggers - English to French translations - Incentive and creative content writing - Proofreading and improvement of the most important French texts - Managing our presence with GunZ 2 at the Paris Games Week 2013