
Raphaël Masson
Expert Data & Automatisation CRM | AI Agents B2B
Salary / Daily rate
Paris, France
Freelance
Remote only
Skills
Languages
About me
Intro
Et si l'IA faisait tourner la moitié des tâches qui plombent vos équipes pendant qu'elles se concentrent sur ce qui fait vraiment grandir le business ? Growth Wave automatise vos process et fait scaler votre activité. En production. De façon fiable. Parce que le problème n'est pas l'envie de faire de l'IA : tout le monde s'y met. C'est le méthode. Pour cela nous avons un framework en 5 étapes, qui reprend les bases et qui vous accompagne jusqu'au déploiement des agents IA. On en parle ?
Work experience
Fondateur
Growth Wave - Réseau d'experts IA
Jan 2023 - Present
3 years 10 months
Paris, France
Growth Wave dé-risque l'adoption de l'IA en entreprise. On fait venir chez nos clients des experts IA certifiés qui automatisent les process et font grandir l'activité, en production, et de façon fiable. Le problème du marché n'est pas la techno : c'est que la plupart des projets IA échouent (budgets explosés, outils que personne n'utilise), faute de cadrage. Nous, on s'engage sur un résultat, pas sur des jours de dev : périmètre et budget arrêtés à l'avance, livrable maintenu dans la durée. Notre méthode pour rendre l'IA fiable, en 5 étapes : 1. Gouvernance logiciels 2. Audit 3. Production de données 4. Automatisation des workflows 5. Agents IA en production. L'IA ne vaut que sa donnée : on construit le socle avant de brancher les agents. Pour qui : directions et dirigeants d'ETI/PME B2B (≈50 à 1 000 salariés, 15+ commerciaux, CA > 10 M€) dans l'industrie, la distribution et les services, souvent en commençant par la donnée commerciale et le CRM, là où l'IA crée le plus de valeur… ou de dégâts. Ce qu'on fait concrètement : - Agents IA en production (qualification, scoring, résumés d'appel, personnalisation outbound) - Automatisation des workflows (enrichissement continu, dédup, alertes) - Cadrage de projet IA : CDC, architecture, payloads définis avant le premier euro de dev - Gouvernance et qualité de la donnée (CRM Handbook, audit) Un projet IA où « rater » n'est pas une option ? growth-wave.agency
Business Development Manager France
ZITICITY
Aug 2020 - Oct 2021
1 year 3 months
Paris, France
Partner Manager France
Shopify
Jun 2019 - Jan 2020
8 months
7620 Paris, Denmark
Trustpilot
Mar 2017 - Jan 2019
1 year 11 months
Copenhagen Area, Capital Region, Denmark
Senior Sales Executive
Apr 2018 - Jan 2019
10 months
Copenhagen Area, Capital Region, Denmark
Sales Executive
Mar 2017 - Mar 2018
1 year 1 month
Copenhagen Area, Denmark
- Full sales cycle management - from generating leads, demonstrating the product, pricing, negotiation and closing - Discovering and fostering my own leads utilizing online and offline resources - Reach key decision makers in order to sell Trustpilot’s mission, platform and software solution - Engage in prospect meetings and relevant Expo’s - Making a high volume of daily outbound sales calls speaking to key stakeholders across all verticals - Track and resolve client issues and manage expectations both internally and externally - Proactively maintain the pipeline using the CRM, Salesforce - Achieve monthly sales goals - Developing skills necessary to transition into an enterprise sales role
International Sales Agent
EF Education First
Oct 2016 - Mar 2017
6 months
The Randstad, Netherlands
- Responsible for contacting potential customers from the French market by using CRM systems - Provide excellent customer service and support by proactively responding to client queries and advising customers on EF programs
Marketing Intern
Penso Group
May 2016 - Aug 2016
4 months
Greater Coventry Area
Penso Special Operations is a car manufacturer specialised in low-volumes, niche-market vehicle assembly. My responsibilities are to: - Identify the future Customers' and Consumers' wants and expectations - Provide a Market analysis and identify the gaps in this Market - Development of a Marketing Strategy to maximise the revenue and the profit from this market
Assistant Director
Hôtel *** Ar Milin'
May 2015 - Jul 2015
3 months
Mexico City, CDMX, Mexico
As an Intern I had to provide a full range of service to the Operating Manager of this 35 employees hotel. In charge of customer satisfaction, marketing improvement, and record maintenance. As an event commercial I had to bargain, convince and close deals with clients from a wide range of industries with different needs. My duties also include to check employees performance in order to provide a maximum service at a minimal cost to the consumer. My hard-work have been rewarded through a bonus at the end of my contract. Evaluation Mark: 80% (Excellent)
Server/Cashier/Deliveryman in parallel with my studies
Domino's
Dec 2014 - Jul 2015
8 months
Mexico City, CDMX, Mexico
As a Multi-task employee I was in charge of recording the customers orders and repeat them back to avoid misunderstandings, to solve problem quickly in a high-paced environment, deliver in time, made the pizzas, and most importantly to always be sure the customer is always satisfied with the service and the product given.
Junior Commercial
SeeMeCab
Oct 2013 - Jul 2014
10 months
SeeMeCab is a Start Up who creates and develops applications for the building sector. As an Intern I was in charge of implementing the marketing and sales strategy: From the cold calling to the invoice generation, from the market research for a new product to its arrival on the market. Evaluation Mark: 75% (Excellent)
Manufacturer
Cooper Standard
Jul 2013 - Aug 2013
2 months
35500 Vitré, France
CooperStandard is a factory (+1000 employee) who produce car ball joint. As a Manufacturer (Summer job) I worked on a night shift and to keep up with machines rhythms.
Commercial Assistant
Xylosys
Jan 2013 - Mar 2013
3 months
London, UK
The task assigned to me was to prepare my tutor’s meeting with its different clients.I carried on research on the companies (clients, suppliers, competitors, products, different stakeholders) in order to give to my supervisor all the tools for a successful meeting. Evaluation Mark: 90% (Excellent)
Cashier in parallel with my studies
McDonald's Corporation
Dec 2012 - Jan 2013
2 months
Mexico City, CDMX, Mexico
As a part-time worker I have to take customer orders, preparing menu items, and displaying friendly attitudes at all times. Replace inventories and food supplies when necessary and sanitize dining rooms and work stations as needed.
Education
Coventry University
Master's degree, International Business
2015 - 2016
1 year 1 month
Coventry University, International Business Msc September 2015 - September 2016 Skills gain from the course: - Marketing in an International Perspective - Management Accounting for Business - International Leadership Management - International Business and Global Strategy - Managing International Trade - Global Business in Emerging Regions - Global Supply Chain and Logistics
Rennes School of Business
Bachelor’s Degree, Business Administration and Management, General
2012 - 2015
3 years 1 month
Activities and societies: Achievements: More than 80% at my 3 Internships mark (2 recommendations letter) Grades A in: Finance, Management and Communication 6 months in ERASMUS exchange with the International Business Academy, Kolding, Denmark
The IBPM’s goal is to shape “field managers”: Managers who learned theories at school and discover how to implant them in the business world through three different internships. Skills gain from the course: - Marketing (International, Digital and B2B) - Accounting - Finance - International Law - International Strategy - International Negotiations - Communication (Oral & Writing) - Management - Purchase and Supply Chain Management Achievements: More than 80% at my 3 Internships mark (2 recommendations letter) Grades A in: Finance, Management and Communication
Lycée Bertrand d'Argentré, Vitré
Baccalauréat Economique et Social, Economics
2009 - 2012
3 years 1 month
Licenses & certifications
Building with the Claude API
Issued: May 2026
Certificate of completion: Claude 101
Issued: May 2026
Claude Code in Action
Issued: May 2026
Certificate of completion: Introduction to agent skills
Issued: May 2026
Introduction to Model Context Protocol
Issued: May 2026
2-Day Growth Hacking Crash Course
Issued: Aug 2019