Raphael Moreau

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧, 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 I support executives from SMEs, mid-cap companies and corporate subsidiaries through key phases of brand repositioning, business structuring, and growth acceleration. A pragmatic, high-standard and tailored approach, operating at the crossroads of strategy and execution. 👉 Advisory, operational leadership and delivery: I turn vision into tangible results. #BusinessTransformation #COO #CMO #CRO #BrandStrategy #GrowthStrategy #DigitalTransformation #ComplexProjects #BusinessDesign #SMEs #MidCaps #Leadership

𝐌𝐢𝐬𝐬𝐢𝐨𝐧: Lead L’Oréal account development by aligning sales, delivery, and partnerships with the strategic roadmap across regions and the client’s divisions. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Defined and implemented a global strategic vision to drive sustainable growth across regions. • Coordinated regional account teams, optimizing collaboration and knowledge sharing to improve client outcomes. • Built strategic alliances with Salesforce to co-develop value-driven solutions tailored to L’Oréal’s needs. • Expanded service offerings across multiple geographies and product divisions, enhancing client portfolio depth. • Monitored performance through KPIs (sales, margins, customer satisfaction), driving operational improvements. #DigitalTransformation #EcommerceStrategy #KeyAccountManagement #Salesforce #GrowthPartnerships

𝐌𝐢𝐬𝐬𝐢𝐨𝐧: Support the founders in accelerating growth and establishing the company as a global leader in market research and brand strategy consulting. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Defined and led the strategic and financial planning, identifying key growth levers and building robust forecasts. • Translated strategy into operational action plans, ensuring measurable execution and performance tracking. • Structured and managed core support functions, including HR, Finance, and Administration. • Oversaw investor and financial stakeholder relations, supporting engagements with Bpifrance and investment funds. #StartupLeadership #GrowthStrategy #OperationsManagement #MarketResearch #InvestorRelations #BrandConsulting #COO

𝐌𝐢𝐬𝐬𝐢𝐨𝐧: Lead the transformation of the French business unit from a traditional canned fish brand into a purpose-driven company aligned with new consumer and sustainability expectations. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Redefined brand, communication, and innovation platforms to align with evolving societal and environmental trends. • Developed and executed the marketing strategy, with close ROI monitoring to drive business performance. • Managed the full marketing budget and brand P&L, reporting directly to group headquarters for alignment and accountability. • Strengthened digital presence and e-commerce performance, including partnerships with influencers and online retail channels (e.g., Drive, Amazon). • Implemented a value-driven CSR strategy: revamped sourcing, obtained responsible certifications, and launched partnerships with NGOs. • Led external communications for the canned fish industry union and managed strategic NGO relations. #BrandTransformation #MarketingLeadership #CSRStrategy #DigitalMarketing #Ecommerce #Sustainability #FoodIndustry #P&LManagement

🚗Management of the dealer incentive program; definition of sales processes and customer relations standards at the point of sale.