Raphaëlle Burger
Senior Digital Media Consultant | OTT & AI
Salaire / Taux journalier
Paris, France
CDI et freelance
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À propos
Introduction
Digital media consultant with 15+ years in entertainment & OTT platforms, specializing in AI-driven strategies and FAST channels. Proven track record launching beIN SPORTS digital products, managing multi-regional OTT services, and driving growth for major streaming platforms. Expert in product strategy, customer success, and emerging media technologies for accelerated business development.
Expérience de travail
Digital Media Consultant - Marketing & business development
Cognacq-Jay ImageFreelanceProduction et distribution de médias audiovisuels
oct. 2023 - Présent
2 ans 9 mois
Paris, Île-de-France, France
Digital Media Consultant
avr. 2018 - Présent
8 ans 3 mois
Paris Area, France
Over 15 years experience managing digital products in the media industry. Evolving now as a freelance consultant, working together with partners and customers to grow as fast as the media and entertainment landscape, and embracing everyday new challenges around OTT, FAST, IA.
Customer Success Manager
Alpha Networks FreelanceDéveloppement de logiciels
oct. 2022 - mars 2023
6 mois
Paris, Île-de-France, France
Customer Success Manager
NPAW — Nice People At WorkFreelanceDéveloppement de logiciels
oct. 2020 - mai 2022
1 an 8 mois
Paris, Île-de-France, France
NPAW — Nice People At Work — is the leading video intelligence company helping major online streaming services drive growth. To learn more, visit www.npaw.com
Product Manager applications - Freelance
- COYOTE -FreelanceFabrication d'ordinateurs et d'électronique
oct. 2019 - mars 2020
6 mois
Paris Area, France
Product Manager applications iOS & Android
Digital Project Manager - Freelance
Alpha Networks FreelanceDéveloppement de logiciels
avr. 2018 - déc. 2018
9 mois
Paris Area, France
beIN MEDIA GROUPProduction et distribution de médias audiovisuels
avr. 2012 - mars 2018
6 ans
Boulogne-Billancourt Area, France
Digital Specialist - beIN Media Group
janv. 2017 - mars 2018
1 an 3 mois
Boulogne-Billancourt Area, France
STRATEGY & INVESTMENT DIRECTION Taking part of beIN worldwide OTT new definition as digital specialist around all beIN regions (France, North America, MENA, Asia Pacific and Turkey) - Study of current products and markets - Business planning - RFI & RFQ writing, follow up, and provider selection - Final recommendation presentation for board approval
Senior digital project manager - beIN SPORTS France
avr. 2012 - janv. 2017
4 ans 10 mois
Boulogne-Billancourt Area, France
CREATION & LAUNCH OF DIGITAL PRODUCTS for channel birth: - Definition of the digital strategy and brand positioning on all digital platforms (web, mobile, tablet) - Technical specifications and designs validation - Agencies and technical providers management: development, advertising, social media agencies - Website, apps and social media editorial animation FIFA WORLD CUP 2014 PROJECT MANAGEMENT - OTT service launch (beIN SPORTS CONNECT) in line with technical and CRM teams - Full rework of beIN SPORTS applications (mobile & tablet, iOS & Android) Internal & external COORDINATION on all digital solutions: web and broadcast editorial, CRM, marketing, advertising, distribution, PR, technical OPTIMISATION & EVOLUTION of all beIN MEDIA GROUP digital products (France, Mena, USA) - Leading project manager on mobile, tablet, and homedevices (game consoles, smart TV) applications MANAGEMENT of digital project manager, CM & web editors
Digital Marketing Manager
Blupan EntertainmentFournisseurs de divertissement
juil. 2010 - mars 2012
1 an 9 mois
Paris Area, France
MOBILE PRODUCTS MANAGEMENT for Webedia group - Mobile website rework and creation of iOS and Android applications for Pure People - Audience/data/ads sales performance follow up and analysis - Coordination of all actions on mobile products between Webedia, developers and advertising agency CREATION & LAUNCH of mobile apps in entertainment SOCIAL MEDIA MARKETING (mainly FACEBOOK): - RFP answers & clients management: Le Monde.fr, Easy Voyage, NIVEA
Mobile marketing product manager
Mondadori France DigitalPublication de livres et périodiques
janv. 2008 - juil. 2010
2 ans 7 mois
Paris Area, France
MOBILE STRATEGY DEFINITION of each brand: Grazia, Closer, Télépoche, Autojournal et Top Santé MOBILE PRODUCTS MANAGEMENT - Creation and launch of mobile sites and applications (iPhone, Androïd, Bada, Java) - Animation and promotion of sites and applications - Audiences development - Audience/data/ads sales performance follow up and analysis COORDINATION of marketing (web et magazines) and technical teams, MSOs, developers and advertising agency
Mobile marketing ad sales product manager
SFRTélécommunications
janv. 2006 - déc. 2007
2 ans
Paris Area, France
ADS SALES MARKETING - SFR Wap site «Vodafone live !», audiences follow up and analysis, strategic recommendations - Market researches - Creation of all commercial supports PromosLive SFR (promos & contests service)
Formation
NEOMA Business School
Mastère spécialisé
2006 - 2007
2 ans
London Metropolitan University
BA with Honours
2004 - 2005
2 ans
Novancia Business School Paris
Bachelor
2001 - 2004
4 ans
Northeastern University
Exchange program
2002 - 2002
5 mois
Ecole alsacienne
Baccalauréat ES
1988 - 2000
11 ans 11 mois