
Raphaëlle Gauvin
Personal goal pursuit
Salaire / Taux journalier
Lyon, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Digital designer with 10+ years of expertise in UX/UI design, branding, and print. Led teams and delivered 20-30% growth for major brands like Optus, Coles, and Virgin Australia through strategic design solutions. Specialized in user research, interface design, and brand identity with proven results in engagement and conversion optimization.
Expérience de travail
Designer - Digital | UX/UI Design | Print
Balmer Agency
sept. 2023 - déc. 2024
1 an 4 mois
Australia · Hybrid
RESPONSABILITÉS: UX/UI Design : - Conception UX/UI – Recherche utilisateur, wireframes et création d’interfaces intuitives. - Itération & tests – Prototypage, tests utilisateurs et optimisation continue. - Collaboration – Travail avec développeurs, chefs de produit et parties prenantes pour aligner design et objectifs business. Supports digitaux & imprimés : - Création graphique – Print & digital pour des clients comme Gorman Commercial, Cellcare et Royans. - Direction artistique – Refonte d’identités visuelles, création de concepts et chartes graphiques. —— RESPONSIBILITIES: UX/UI Design: - User-Centered Design - Conduct research, create wireframes, and design intuitive interfaces based on user needs. - Iteration & Testing – Prototype, test with users, and refine designs to improve usability and engagement - Collaboration – Work closely with developers, product managers, and stakeholders to align design with business goals. Digital and Print assets: - In charge of creating Print & Digital assets for a large portfolio of client, such as Gorman Commercial, Cellcare, Royans, Logical Staffing & Executive, Intervalley, EMV, APS, Accru and more. - Refreshing existing branding but also exercing the role of Artistic Director creating new design concepts and guidelines. - Finding design solutions to answer client's needs suggesting an innovative way for them to look more professional.
Mid-senior Digital Designer
Big Red Communications Group
mars 2022 - oct. 2023
1 an 8 mois
Melbourne Victoria, Australie
RESPONSABILITÉS: - Développement et exécution des stratégies de design pour les réseaux sociaux de marques comme OPTUS, YOUI Insurance, COLES et Virgin Australia, en alignant le contenu visuel avec leurs objectifs et leur audience. - Conception et création des supports visuels engageants (réseaux sociaux, écrans d’affichage, EDMs, print) pour renforcer la visibilité et l’engagement des marques. - Optimisation de la navigation du site web d’Optus en proposant une meilleure structure UX et amélioration d’un logiciel d’animation interne en suggérant de nouvelles fonctionnalités UX/UI. - Collaboration au quotidien avec rédacteurs et animateurs pour assurer la cohérence des campagnes digitales. —— RESPONSIBILITIES: - Developed and executed social media design strategies for diverse brands, such as OPTUS, YOUI Insurance, COLES and Virgin Australia aligning visual content with brand objectives and audience preferences. - Created engaging visual assets to enhance brand visibility and drive user engagement across various social media platforms, display screens, Edms and Print. - Improved Optus website pages navigation by suggesting a better UX structure - Improved in-house animation software by suggesting new features to be incorporated for a better user experience. -Implemented data-driven design optimizations based on social media analytics and insights, continuously refining content to maximize reach, engagement, and conversion. - Liaising with copywritters and Animators on a daily basis to achieve all Digital campaigns - Maintained brand consistency and integrity across social media channels, ensuring that visual assets adhere to brand guidelines and reflect brand values.
Designer - Digital I UX/UI Design I Print - freelance Worldwide
Raphaëlle GAUVIN Self-employed
févr. 2015 - oct. 2023
8 ans 9 mois
Remote, Oregon 97458, États-Unis
RESPONSABILITÉS: - Design print – Création de mises en page attractives pour brochures, affiches, mockups, flyers, look-books, logos, cartes de visite, chartes graphiques et packagings, garantissant une communication client efficace. Maîtrise d’InDesign, Illustrator et Photoshop. - Design digital – Conception de supports numériques de haute qualité, tels que bannières, e-books et visuels pour les réseaux sociaux (LinkedIn, Facebook, Twitter) afin de renforcer la présence des marques. - Design UX/UI – Recherche utilisateur, création de wireframes et conception d’interfaces intuitives et centrées sur l’utilisateur pour le web et le mobile. Développement de prototypes interactifs avec Sketch et InVision pour tester et améliorer l’expérience utilisateur. —— RESPONSIBILITIES: - Print Design – Create visually compelling layouts for brochures, posters, mockups, flyers, look-books, logos, business cards, brand guidelines, and packaging, ensuring clear and effective client communication. Proficient in InDesign, Illustrator, and Photoshop. - Digital Design – Design high-quality digital assets, including banners, e-books, and social media graphics, to enhance brand presence across LinkedIn, Facebook, Twitter, and other platforms. - UX/UI Design – Conduct user research, create wireframes, and design intuitive, user-centered interfaces for web and mobile platforms. Develop interactive prototypes using Sketch and InVision to test and refine the user experience. ACHIEVEMENTS: - Extended design contract by 2 months by delivering smart design solutions of “The Luxury Network” magazine layouts to promote "Delphine Genin" fashion label. - Obtained Handicap standard label that helped the NGO expand client scope by designing impressive and creative visual communications using Adobe software. - Contributed to the success of NGO conferences by designing printed & web materials using Adobe software and meeting strict, short deadlines.
/COVID JOB\ Administrator & Weighbridge operator
Lactalis Australia
juil. 2020 - mars 2022
1 an 9 mois
RESPONSIBILITIES: Administrative tasks - Daily record of the drivers Compliance - Paperwork organization and dispatch - Verification of Proof Of Delivries of our customers (Coles, Aldi, Woolworth, Casino) via SAP software. - Collaboration with HR headquarters to manage online individual trainings with all the drivers, on Safetyhub portal. - Reporting datas on Excel Spreadsheet. - Collaborate with the team, achieving Myosh report, Payroll and SOPs. RESPONSIBILITIES: Weighbridge operator - Usability of the TMS system to record every inbound and outbound on our Transport site. - Being in contact with the yard man to allocate trailers to their dock number. - Book trailers for servicing (CTR or Beaurepaires) - Following up and report inspections, repairs on Spreadsheets.
Designer Graphique + PAO
L'IMPRIMERIE SOLIDAIRE
avr. 2017 - mai 2019
2 ans 2 mois
53470 Martigné-sur-Mayenne, France
«Imprimerie Solidaire» First disable adapted Print company in France, offering general printed materials to a various catalog of clients (insurance, bank, medical, food, transport...). RESPONSIBILITIES: • Delivering creative layouts and designs of internal & external printed & digital materials including publications, logotypes, business cards, commercial books, brochures, banners, posters, packaging and web and social media graphics to support the commercial teams in collaboration with marketing department and following the Headquarter direction. • Working on the full process from creative concepts to finished artwork, and production processes (including analysing and securing files that respect the print rules). • Liaising with graphic design personnel in other departments to keep up to date with development and best practices in communications. • Preparing working files for print in a timely manner to ensure smooth process and high quality for printers. • Imposing files to generate and get out Offset printing plates (CMYK) using Dynastrip Software. ACHIEVEMENTS: • Awarded “Responsible Book” in 2018 by designing and realising an 8kg memorial book & video by liaising with an external photography studio, leading the strategic sequence of printing production and piercing together using Aftereffect software. • Increased the client base by +20% by providing smart design solutions via initiating the creation of a commercial booklet, logotype and business cards. • Built a strong image for the company by proposing to clients innovative design options via creating a “vitrine” creative packaging idea. • Improved internal process and safety for disabled employees by proposing designs of floor signage and delimited safe zone into the workshop.
Designer Graphique - Alternance
AGEM Créateur d'espace
sept. 2013 - déc. 2014
1 an 4 mois
72400 La Ferté-Bernard, France
«AGEM» A company with 25 years history, the french leader in custom Interior Design in Europe. RESPONSIBILITIES: • Leading a small team to create graphic concepts for marketing operations in 40 shops (window stickers, flyers, goodies, posters), by encouraging new and innovative approaches, improvements and doing collective design workshops. • Managing and delivering multiple tasks within tight deadlines, being well organized, planning meetings with the team, creating task files and action plan to follow project timeline. • Creating layout and design of the internal catalog to introduce AGEM interior designs, working collaboratively with marketing team and architects. • Applying professional design principles and layouts with an understanding of editorial, publishing standards and style guides to design the corporate identity of 3 catalogs using a pre-existing graphic charter. • Co-ordinating regular social media posts, working alongside the team, designing website advertisements, short motion videos to improve web communication network. ACHIEVEMENTS: • Increased +30% AGEM shop network via franchising, by using Adobe to design creative print and web materials including shop-window stickers, flyers, banners, respecting budget and deadline. • Achieved client’s satisfaction by developing designs for marketing campaigns twice a year, managing a team of 3 members and encouraging new creative approaches. • Promoted French quality products and furnitures, using Adobe to design printed materials (internal communications, internal catalogs) and meeting strict, short deadlines. • Increased the company brand +20% by developing a motion video for the world-famous event “24h du Mans” using Aftereffects software. • Gained +20% brand awareness for the company by designing social media graphics and website contents, working closely with web developer, and publishing on LinkedIn, Instagram, Facebook. Key words: Management - Design - Innovation
Designer Graphique - Stagiaire
Lactalis Groupe
juil. 2012 - oct. 2012
4 mois
53000 Laval, France
"LACTALIS" The World Manufacturing Leader in the dairy industry. RESPONSIBILITIES: • Leaded projects from the beginning to print, working alongside the team, being able to understand style guides and brand consistency. • Created logotypes and multiple ranges of mugs and tools to communicate on Lactalis company products using Adobe Creative Suite. • Executing designs from pre-existing templates and previous examples such as weekly newsletters to keep all employees updated. • Helped the graphic designer team to be able to respect deadlines, working on priority projects: posters,packagings for milk powder, customisation of christmas «Camembert» packagings.
Formation
RMIT Online
UX/UI design
2021 - 2022
3 mois
MARCOREL formation
UX/UI Design / Web design / integration
2019 - 2019
1 mois
L'École de design Nantes Atlantique
Master Management of design and innovation
2013 - 2015
2 ans 1 mois
LISAA - L'Institut Supérieur des Arts Appliqués.
Graphic design Diploma
2010 - 2013
3 ans 1 mois