Raquel Carmona

– Développement et implémentation du prototype du site web en collaboration avec développeurs, data scientist et équipe commercial. – Création du light mode du site web de Calibsun, en équilibrant l'accessibilité et l'esthétique de la marque. – Réalisation d'un audit UX et refonte complète du parcours utilisateur (test d'utilisabilité, cartes d'empathie, personas) – Création et mise en oeuvre de prototypes d'interface utilisateur, y compris le système visuel et la logique d'interaction (auto-layout). – Développement des axes créatifs et développement d'une nouvelle charte graphique pour l'identité de la marque. – Création des assets du Design System (UI Kits) et prototype d'interface utilisateur axé sur la cohérence de la marque (composants).

– Brand Redesign and Visual Identity Development: Designed a new brand identity reflecting the company's core values: maturity, engineering expertise, and showcasing its achievements. – Created the visual identity guidelines based on the new logo, standardizing elements such as color palettes, typography, and logo variations to ensure consistency across all communication materials. – Produced mockups and assets for use across multiple platforms, reinforcing the visual coherence of the brand. – Goodies and Engagement Tools: Designed and produced branded materials and giveaways to boost brand visibility and create memorable experiences for booth visitors. – Website Redesign and Development: Aligned the website with the newly designed brand identity to serve as the primary platform for unveiling the company's refreshed image. – Enhanced the site's structure and content by developing a dedicated page for glint glare study services, highlighting the company's specialized offerings. – Built the website on WordPress, ensuring functionality in a multilanguage mode to cater to an international audience. – Marketing and Communication Support: Worked closely with the Head of Communication, to define and execute marketing strategies for both Solaïs and its subsidiary, Calibsun, which specializes in solar forecasting algorithms and monitoring tools. – Focused on increasing brand visibility and engagement through social media campaigns and the creation of visually appealing marketing materials.

– Design and Development of Custom Pieces: Conceptualized and developed character-based elements and set pieces for museums, theme parks, interactive installations, furniture, and artistic objects, ensuring alignment with the creative vision and project goals. – Collaboration with Partners: Worked closely with partner companies on the development of ideas, 3D modeling, finishing, and assembly or delivery of final pieces, adapting solutions to meet technical and artistic requirements. – Project Management: Acted as the primary contact, receiving project briefs and specifications, defining needs, and aligning color palettes, shapes, and expectations to deliver tailored solutions. – Workshop Coordination: Collaborated with workshop teams to ensure all pieces adhered to conceptual art guidelines, color schemes, and client requirements. Supervised the production process to maintain quality and accuracy. – High-Profile Clients: Successfully delivered projects for renowned clients, including Six Flags Mexico, Xcaret Cancun Mexico, and various national museums, focusing on creating engaging and sensory-rich visitor experiences. – 3D Modeling and Technical Plans: Produced detailed 3D models and technical drawings for the construction of pieces, including production files for 3D printing and CNC machining, ensuring precision and efficiency in the manufacturing processes.

– Contribution au développement de concepts créatifs et de stratégies de merchandising visuel. – Participation à l'exécution visuelle de campagnes pour des marques internationales (Pandora, Cartier, Nike, Calvin Klein, HYATT). – Création de palettes de couleurs, bibliothèques de matériaux et supports visuels. – Coordination avec partenaires externes pour assurer la cohérence visuelle des projets.