Raúl Cerezo

Creative Director & Product Designer at the intersection of culture, fashion and emerging technology.

Salary / Daily rate

Amsterdam, Netherlands

Freelance, open to permanent contract

Skills

Artistic DirectionAIWeb3Blockchain

Languages

Spanish (Native)English

About me

Intro

Raúl Cerezo is an international creative director and designer, born in Madrid, with over 15 years of experience building brands, digital products and visual systems at the intersection of culture, design and emerging technology. His work spans Creative Direction, AI Systems, Product Design, Brand Building, Virtual Experiences, Digital Fashion and immersive storytelling — moving fluidly between campaigns, product ecosystems and cinematic worldbuilding for global brands such as Nike, Microsoft, Ferrari and McLaren. After years working across London, Amsterdam and Asia, his focus has evolved toward AI-powered creative systems: translating a brand’s DNA — its taste, logic and identity — into scalable visual frameworks capable of creating at the speed of culture. Today, through Hikarihashi Studio, he explores how AI can move beyond generation into emotionally driven systems for storytelling, image-making and next-generation digital experiences. www.hikarihashi.com www.systms.ai

Links

Work experience

AI Creative Director

SystmsFreelance

Jul 2025 - Present

1 year 4 months

Madrid, Spain

Developing AI-driven creative systems, generative workflows and scalable content ecosystems across fashion, culture and technology. Focused on how AI can support storytelling, worldbuilding and creative production without losing craft, identity or cultural relevance. www.systms.ai

Strategic Advisor: Digital Fashion Innovation

StyleAIFreelance

Feb 2025 - Mar 2026

1 year 2 months

Amsterdam, Netherlands

Advisor on emerging trends and innovative applications of AI in digital fashion, guiding the creative vision of StyleAI to stay at the industry’s forefront. 🌐 https://www.styleai.me/

Creative Director & AI Consultant

HypeFreelance

Apr 2025 - Oct 2025

7 months

Madrid, Spain

AI-led creative direction across branding, campaigns and generative workflows for emerging brands, products and digital experiences. Focused on combining cinematic storytelling, visual systems and AI-driven production workflows to develop scalable creative ecosystems.

Creative Director & Founder

AVØLVE

Sep 2021 - Oct 2025

4 years 2 months

Amsterdam, Netherlands

AVØLVE is the future of High-End Digital Fashion and Gaming Culture. We are the next generation {creator-focused} ecosystem for the Web3 revolution. We facilitate expression, opportunity and utility within Web3, to empower {the creators of the future}. A first-of-its-kind high-end solution for fashion brands and gamers to continue building legacy and delivering the level of quality the Web3 space demands. Welcome to the AVØLVE revolution. www.av0lve.xyz

Creative Director & Product Designer

Sophon Labs

Oct 2024 - May 2025

8 months

Amsterdam, Netherlands

Leading brand and product design for a blockchain-based entertainment platform focused on gaming, AI and digital culture. Building systems and experiences that translate complex technologies into products that feel intuitive, contemporary and culturally relevant.

Creative Director Innovation

The Midnight Club

Mar 2024 - Dec 2024

10 months

Amsterdam, Netherlands

Creative direction and visual strategy for experimental concepts exploring emerging technology, gaming culture and digital storytelling for sportswear brands. Focused on shaping future-facing concepts, immersive experiences and culturally driven innovation initiatives.

Design Director

Stink Studios

Aug 2024 - Oct 2024

3 months

New York, NY, USA

Hands-on creative direction across pitches, strategy and visual systems with teams across New York, Toronto and Amsterdam. Focused on elevating storytelling, presentation systems and the overall quality of creative responses across brand and digital experiences.

Web3 Creative Solutions Director, EMEA

Napster Corp.

Aug 2022 - Jul 2024

2 years

Amsterdam, Netherlands

🛠 Landvault is the most prolific builder in the web3 metaverse. We are the world's leading metaverse development studio with over 130 full time builders worldwide. We are fuelled by a powerful community of experts, and a leadership team that is always pushing the boundaries of what is possible for the future. 🎮 We are focused on bringing brands and business into the metaverse defining the new rules of gaming culture and virtual experiences. This is why we are the chosen metaverse resource for many of the world's largest brands. Care to join the journey? www.LandVault.io

Creative Director

Media.Monks

Aug 2020 - Oct 2022

2 years 3 months

Hilversum, Netherlands

🔮 Delivering creative strategic thinking across virtual experiences. Defining the future of virtualisation supporting brands enter the Web3 space and helping them understand the complete value of #blockchain / #DeFi and #NFT mechanics/usages = OPPORTUNITIES applied to their goals. ⚡️ Enhancing the NFT and Metaverse culture at Media.Monks. With a series of talks and workshops to get everyone up to speed on the latest news and tools available to maximize the impact of our work. ✊ Creating new processes and work methodologies. Expanding the message across all domains and integrating with new partners and creators with one common goal: Build greatness for Web3 and the Metaverse.

Guest Lecturer "Digital Fashion"

Amsterdam Fashion Academy Freelance

Dec 2021 - Aug 2022

9 months

Amsterdam, Netherlands

Inspiring younger generations and helping them understand its full creative potential in Digital Fashion. Bringing your vision to a real landscape.

Creative Director

MAY91 StudioFreelance

May 2018 - Jul 2021

3 years 3 months

Hong Kong SAR

🚀 Disruptive Creative Design Solutions - Bringing culture, design and technology together to define the future of branding and customer experience. We're specialized in AI, fintech, streetwear and automotive.

Design Director

Publicis.Sapient

May 2016 - Oct 2019

3 years 6 months

London, UK

Leading digital product and brand design across large-scale platforms, campaigns and connected experiences for global clients including Ferrari, Warner Bros., Bang & Olufsen and Unilever. The role focused on building scalable design systems and end-to-end digital ecosystems across multiple markets, balancing brand storytelling, product thinking and operational consistency at enterprise level. Alongside hands-on creative direction, I worked closely with international teams and partners across Europe and the Middle East helping shape digital experiences that felt both strategically grounded and culturally relevant.

Design Director

Edelman

Apr 2014 - May 2016

2 years 2 months

London, UK

Leading creative and digital design across campaigns, launch experiences and integrated brand activations for clients including Microsoft, Xbox and Activision. The role focused heavily on experiential storytelling, social campaigns and large-scale live moments across gaming, entertainment and culture — including E3 Las Vegas and New York Fashion Week. One of the key projects involved leading creative direction for the first 360-degree runway experience at New York Fashion Week in collaboration with TRESemmé, exploring the intersection between fashion, digital experiences and emerging technology long before these worlds became more mainstream.


Education

RTVE Instituto

Sound Engineer, Técnico Superior de Sonido

2009 - 2012

3 years 1 month

Activities and societies: Videoclips, Sort Films, Radio, Band Recording...

Universidad Francisco de Vitoria

Comunicación Audiovisual, Audiovisual Communications Technologies/Technicians

2009 - 2010

1 year 1 month

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