Rawia Sabri

Design and manage 360° marketing strategies for a luxury interior design brand, including visual content creation (photography, video shoots, Reels editing), event coordination with Les Sablettes, Meta Ads campaigns. • Create and produce premium visual content including art direction, photography, video shoots, and Reels editing for social media and digital campaigns. • Collaborate with Les Sablettes, a luxury private beach venue, to align brand storytelling across touchpoints. • Lead multichannel content strategies (print, digital, experiential) to enhance brand desirability and client engagement. • Plan, launch, and optimize Meta Ads campaigns with advanced targeting, A/B testing, and real-time analytics. • Achieve sustained organic Instagram growth, increasing the community from 320 to 2,220+ qualified followers within 12 months. • Develop CRM strategies to strengthen client retention and increase lifetime value. • Coordinate premium brand activations and events targeting high-end clientele. • Conduct competitive analyses and deliver insights to refine marketing strategies.

Assisted brand managers of MUSTELA, MAM, and NUXE in event planning, communication strategy, and social media coordination. • Participated in the product launch of NUXE Huile Prodigieuse Florale at Yan&One Casablanca, as part of the on-site marketing activation team. • Increased sales by 20% during the Baby Show event by providing a high level of customer service. • Managed social media content and captions to maintain consistent and effective brand communication. • Proposed and implemented promotional strategies to optimize inventory turnover.

Contributed to procurement operations and supplier communications for Morocco’s leading port logistics company. • Analyzed supplier proposals to identify cost-effective purchasing options. • Executed purchase orders based on inventory evaluations and departmental needs. • Organized procurement documentation and assisted in internal reporting processes